I'm a results-driven digital marketing professional with over four years of B2B experience, operating at group level across international markets. I own and execute end-to-end digital strategy across the Azets Group, spanning the UK, Ireland and Nordic markets, coordinating activity across 190+ locations in eight countries. I have a keen interest in the evolving search landscape and how LLMs are reshaping organic discovery. I'm actively developing strategies around AEO and GEO to ensure brand visibility not just in traditional SERPs but within AI-generated responses across platforms like ChatGPT, Perplexity and Google AI Overviews. I'm comfortable navigating multi-market, multi-stakeholder environments and align digital initiatives with broader commercial objectives.

Rory Atwill

I'm a results-driven digital marketing professional with over four years of B2B experience, operating at group level across international markets. I own and execute end-to-end digital strategy across the Azets Group, spanning the UK, Ireland and Nordic markets, coordinating activity across 190+ locations in eight countries. I have a keen interest in the evolving search landscape and how LLMs are reshaping organic discovery. I'm actively developing strategies around AEO and GEO to ensure brand visibility not just in traditional SERPs but within AI-generated responses across platforms like ChatGPT, Perplexity and Google AI Overviews. I'm comfortable navigating multi-market, multi-stakeholder environments and align digital initiatives with broader commercial objectives.

Available to hire

I’m a results-driven digital marketing professional with over four years of B2B experience, operating at group level across international markets. I own and execute end-to-end digital strategy across the Azets Group, spanning the UK, Ireland and Nordic markets, coordinating activity across 190+ locations in eight countries.

I have a keen interest in the evolving search landscape and how LLMs are reshaping organic discovery. I’m actively developing strategies around AEO and GEO to ensure brand visibility not just in traditional SERPs but within AI-generated responses across platforms like ChatGPT, Perplexity and Google AI Overviews. I’m comfortable navigating multi-market, multi-stakeholder environments and align digital initiatives with broader commercial objectives.

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Language

English
Fluent

Work Experience

Digital Marketing Manager at Azets Group
March 1, 2026 - Present
Own and execute group-wide digital marketing strategy across the full Azets portfolio, spanning the UK, Ireland and Nordic markets, coordinating activity across 190+ locations in eight countries. Lead end-to-end SEO, PPC, paid social, site architecture, CRO and HubSpot lead journeys; manage agency and vendor relationships; develop integrated media plans with ROI forecasts; partner with Growth, Brand, Campaigns, Sales and Finance to align digital work with commercial objectives; establish test-and-learn frameworks to drive data-driven decisions.
SEO Digital Marketing Manager - Azets UK&I at Azets UK&I
February 1, 2025 - February 1, 2026
Lead the group-wide digital strategy across SEO, PPC, paid social and website optimization, aligning with regional growth priorities and managing budgets; drive multi-market performance and collaboration with Sales and Finance to generate pipeline.
Digital Manager at Red Flag Alert
April 1, 2024 - February 1, 2025
Own and execute the national SEO and PPC strategy across Azets’ 70+ UK&I office locations, driving lead generation and organic growth; perform on-site and off-site SEO analysis; monitor performance via analytics; guide content and technical improvements.
SEO Executive at Red Flag Alert
April 1, 2022 - February 1, 2024
Manage Google Ads campaigns and a £20,000 monthly budget; create and optimise PPC campaigns and landing pages; drive integrated SEO and PPC strategies in collaboration with content; continuously audit and improve performance using best practices.

Education

Bachelor's Degree - Marketing, Business Management & Industrial Psychology at University of the Witwatersrand, Johannesburg, South Africa
January 1, 2019 - January 1, 2021
Postgraduate Diploma: Digital Marketing at University of Cape Town
January 1, 2021 - January 1, 2021
Certificate of First Class at University of the Witwatersrand
November 1, 2020 - November 1, 2020
Certified Search Marketing Specialist at Digital Marketing Institute
January 1, 2023 - June 24, 2026
Rhodes Scholarship Shortlist at Oxford University
January 1, 2023 - June 24, 2026

Qualifications

Postgraduate Honours Merit Award
January 1, 2022 - June 24, 2026
Newcomer of the Year
January 1, 2022 - June 24, 2026
Postgraduate Honours Merit Award
January 1, 2022 - June 24, 2026
Rhodes Scholarship
January 1, 2023 - June 24, 2026
Invite to Google HQ, London
January 11, 2030 - June 24, 2026
Certificate of First Class
November 1, 2020 - November 1, 2020

Industry Experience

Professional Services, Financial Services, Software & Internet, Other