I’m a results-driven digital marketing professional with over four years of B2B experience, operating at group level across international markets. I own and execute end-to-end digital strategy across the Azets Group, spanning the UK, Ireland and Nordic markets, coordinating activity across 190+ locations in eight countries.
I have a keen interest in the evolving search landscape and how LLMs are reshaping organic discovery. I’m actively developing strategies around AEO and GEO to ensure brand visibility not just in traditional SERPs but within AI-generated responses across platforms like ChatGPT, Perplexity and Google AI Overviews. I’m comfortable navigating multi-market, multi-stakeholder environments and align digital initiatives with broader commercial objectives.
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