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Hi, I’m Juan Jesus Casas Cecilia, a results-driven Senior SEO Specialist with 8+ years delivering measurable organic growth in iGaming, gaming media, affiliate, and international markets. I combine technical SEO expertise with data-driven multi-market strategies to turn complex projects into scalable wins. I’ve led editorial teams, collaborated with product and development teams, and steered affiliate and content operations including AI-assisted workflows. I’m seeking a fully remote role where I can bring strategic SEO leadership to an ambitious global brand.…Hi, I’m Juan Jesus Casas Cecilia, a results-driven Senior SEO Specialist with 8+ years delivering measurable organic growth in iGaming, gaming media, affiliate, and international markets. I combine technical SEO expertise with data-driven multi-market strategies to turn complex projects into scalable wins. I’ve led editorial teams, collaborated with product and development teams, and steered affiliate and content operations including AI-assisted workflows. I’m seeking a fully remote role where I can bring strategic SEO leadership to an ambitious global brand.

JUAN JESUS CASAS CECILIA

SEO Expert, Content Creator, Content Producer, +3

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Hi, I’m Juan Jesus Casas Cecilia, a results-driven Senior SEO Specialist with 8+ years delivering measurable organic growth in iGaming, gaming media, affiliate, and international markets. I combine technical SEO expertise with data-driven multi-market strategies to turn complex projects into scalable wins. I’ve led editorial teams, collaborated with product and development teams, and steered affiliate and content operations including AI-assisted workflows. I’m seeking a fully remote role where I can bring strategic SEO leadership to an ambitious global brand.…Hi, I’m Juan Jesus Casas Cecilia, a results-driven Senior SEO Specialist with 8+ years delivering measurable organic growth in iGaming, gaming media, affiliate, and international markets. I combine technical SEO expertise with data-driven multi-market strategies to turn complex projects into scalable wins. I’ve led editorial teams, collaborated with product and development teams, and steered affiliate and content operations including AI-assisted workflows. I’m seeking a fully remote role where I can bring strategic SEO leadership to an ambitious global brand.

Available to hire

Hi, I’m Juan Jesus Casas Cecilia, a results-driven Senior SEO Specialist with 8+ years delivering measurable organic growth in iGaming, gaming media, affiliate, and international markets. I combine technical SEO expertise with data-driven multi-market strategies to turn complex projects into scalable wins.

I’ve led editorial teams, collaborated with product and development teams, and steered affiliate and content operations including AI-assisted workflows. I’m seeking a fully remote role where I can bring strategic SEO leadership to an ambitious global brand.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

SEO Site Manager at Greentomato Media

August 1, 2024 - Present

Owned SEO strategy and day-to-day management of SomosXbox.com, the leading Xbox content hub in Spanish, achieving an average of 60,000+ organic clicks per month. Led editorial priorities, briefed writers, and ensured SEO-aligned quality across published content. Coordinated with design and development teams to implement structural, UX, and performance improvements. Developed and executed an affiliate content network strategy using expired domain acquisitions and semi-automated AI-driven site creation, targeting high-value casino and gaming affiliate keywords. Managed multiple parallel SEO projects beyond SomosXbox, overseeing content, technical, and link-building workstreams.

SEO Expert at Web International Services

January 1, 2022 - September 1, 2024

Managed end-to-end SEO strategy for ThePuntersPage.com, a leading UK sports betting insights, tips, and stats affiliate site. Built data-driven strategies leveraging competitor analysis and first-party data to grow organic traffic in a highly competitive iGaming vertical. Conducted ongoing competitive analysis to identify content, keyword, and entity gaps and improve content quality and rankings. Collaborated cross-functionally with product managers, content teams, and developers to execute SEO strategy and hit KPIs. Performed comprehensive technical SEO audits to improve site architecture, internal linking, and Core Web Vitals scores. Led decision-making for link building campaigns to strengthen domain authority. Coordinated with international teams across multiple territories.

SEO Consultant – Independent Projects at Self-employed

September 1, 2021 - January 1, 2022

Managed personal SEO and affiliate projects while evaluating new opportunities. Continued professional development in JavaScript SEO, entity-based optimisation, and affiliate site building.

SEO Executive – ROW Markets at BetVictor

April 1, 2020 - August 1, 2021

Owned SEO strategy for emerging markets (Ireland & Canada), reporting KPIs directly to the Head of Digital Marketing. Ran comprehensive SEO audits to surface performance improvement opportunities across multiple market segments. Contributed to global SEO strategy covering internal linking, entity optimisation, and site architecture. Created project scope documents for new feature rollouts, collaborating closely with developers and product owners. Monitored Google algorithm updates and ensured continuous alignment with industry best practices. Applied JavaScript SEO knowledge including Single Page Applications (SPAs) and pre-rendering technology.

SEO Specialist – Freelance at Self-employed

January 1, 2016 - December 1, 2020

Conducted competitive analysis to identify profitable niches and SEO opportunities across multiple verticals. Performed keyword research and created detailed content briefs for copywriting teams. Designed information architecture to optimise indexing, crawling, and rankings from the ground up. Improved site performance through Web Performance Optimisation techniques. Executed link building campaigns to build domain authority. Managed and coordinated a remote team of 3 freelancers.