I'm Martin Adonis, a performance-driven marketing leader with a track record shaping full-funnel marketing, brand strategy, and content execution across the Nordic region and Europe. I excel at building scalable multi-channel campaigns, forming strong agency partnerships, and driving ROI through data-driven decision making. I enjoy leading cross-functional teams, onboarding partners, and turning insights into action. My approach blends strategic thinking with hands-on execution to deliver measurable growth for brands and startups alike.…

Martin Adonis

I'm Martin Adonis, a performance-driven marketing leader with a track record shaping full-funnel marketing, brand strategy, and content execution across the Nordic region and Europe. I excel at building scalable multi-channel campaigns, forming strong agency partnerships, and driving ROI through data-driven decision making. I enjoy leading cross-functional teams, onboarding partners, and turning insights into action. My approach blends strategic thinking with hands-on execution to deliver measurable growth for brands and startups alike.…

Available to hire

I’m Martin Adonis, a performance-driven marketing leader with a track record shaping full-funnel marketing, brand strategy, and content execution across the Nordic region and Europe. I excel at building scalable multi-channel campaigns, forming strong agency partnerships, and driving ROI through data-driven decision making.

I enjoy leading cross-functional teams, onboarding partners, and turning insights into action. My approach blends strategic thinking with hands-on execution to deliver measurable growth for brands and startups alike.

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Language

Swedish
Fluent
English
Fluent
French
Advanced
Spanish; Castilian
Advanced
German
Intermediate

Work Experience

Owner / Marketing Consultant at White Whale Media
January 1, 2026 - Present
Helping clients with strategy, full-funnel marketing advice and execution across brand, performance, and content marketing.
Senior Channel Marketing Manager at HubSpot
December 1, 2022 - Present
Promoted into a more senior role, leading cross-functional duties while managing a portfolio in the Nordic region. Drove channel marketing initiatives, onboarding, and revenue growth; Led and mentored team members; Cross-functional leadership.
Channel Marketing Consultant at HubSpot
July 1, 2021 - November 30, 2022
Developed a portfolio of agency partners in the Nordic region; focused on platform adoption, knowledge transfer, customer retention and revenue growth; Onboarding and mentoring.
Senior Digital Marketing Manager at SAS
December 1, 2017 - December 31, 2018
Led digital marketing strategy & execution for SAS international markets; increased customer acquisition YoY in US, key European markets & Asia Pacific; optimized paid social and programmatic investments.
Head of Social Media at Volvo Ocean Race
June 1, 2014 - December 31, 2014
Outlined and implemented social media strategy for 2014 Volvo Ocean Race; editorial planning and alignment with video editors and photographers; grew social media presence.
Founder / CEO at SociaMaps
November 1, 2010 - Present
Startup developing & launching a geolocation mobile app; pitched and acquired seed capital; led Android & iOS app development; ran mobile app acquisition campaigns across paid social and mobile networks.
Agency Relationship Manager at Google
May 1, 2009 - Present
Promoted into a department managing larger clients, responsible for growth, retention, education, and the working relationship with a portfolio of key clients in the Nordic region.
Account Associate at Google
August 1, 2008 - April 30, 2009
Supported clients in the Swedish SMB segment; focused on SEM strategy and campaign optimization.
Product Manager Trainee at Amadeus
August 1, 2007 - December 31, 2007
Responsible for API/Web Services transaction reporting and contributed to product roll-outs.

Education

Master of Business Administration at Lund University
January 1, 2002 - June 24, 2026
Master of Business Administration at European Business School (HEC)
January 1, 2006 - June 24, 2026

Qualifications

Google Ads Certification
January 11, 2030 - June 24, 2026
Google Analytics Certification
January 11, 2030 - June 24, 2026
Meta Blueprint Certification
January 11, 2030 - June 24, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Travel & Hospitality, Other

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