Available to hire
I’m Martin Adonis, a marketing leader with 15 years of experience across performance, content, and brand marketing—spanning in-house roles at SAS and HubSpot and client-facing consulting and agency leadership. I’ve built and scaled multi-channel strategies that improve acquisition, engagement, and revenue, while keeping content and measurement tightly aligned.
I enjoy leading end-to-end work: setting go-to-market direction, driving full-funnel execution, partnering with agencies and platforms, and turning data into practical optimization. From growing social audiences for the Volvo Ocean Race to managing global brand marketing and HubSpot channel initiatives in the Nordics, I focus on outcomes, collaboration, and consistently elevating customer and partner experience.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Swedish
Fluent
English
Fluent
French
Advanced
Spanish; Castilian
Advanced
German
Intermediate
Work Experience
Performance, Content & Brand Marketing (Consultant/Owner)
January 1, 2026 - PresentProvides strategy, full-funnel marketing advice, and execution across brand, performance, and content marketing. Leads work that combines creative development, data/measurement, and optimization to drive marketing outcomes.
Performance, Content & Brand Marketing (Owner) at White Whale Media
January 1, 2026 - PresentHelp clients with strategy and full-funnel marketing advice and execution across brand, performance, and content marketing.
Owner / Marketing Consultant at White Whale Media
January 1, 2026 - PresentHelping clients with strategy, full-funnel marketing advice and execution across brand, performance, and content marketing.
Team Lead - Channel Marketing (Nordics Hub) at HubSpot
December 1, 2022 - January 1, 2026Promoted to a more senior role, taking on strategic leadership responsibilities while advising on strategy for key projects and new partners across the Nordics region. Drove cross-functional sales and marketing initiatives to streamline cooperation and improve customer/partner experience, onboarding, and revenue growth.
Team Lead - Channel Marketing at HubSpot
December 1, 2022 - December 1, 2022Led channel marketing in the Nordics, advising on strategy for key projects and new partners. Drove sales and marketing cross-functional initiatives to streamline cooperation and improve partner/customer experiences, onboarding, and revenue growth.
Senior Channel Marketing Manager at HubSpot
December 1, 2022 - PresentPromoted into a more senior role, leading cross-functional duties while managing a portfolio in the Nordic region. Drove channel marketing initiatives, onboarding, and revenue growth; Led and mentored team members; Cross-functional leadership.
Senior Channel Marketing Consultant at HubSpot
July 1, 2021 - December 1, 2022Built and managed a portfolio of partner agencies in the Nordics, focused on increasing platform adoption, knowledge, customer retention, and revenue. Consistently hit annual targets across KPIs by optimizing go-to-market, sales, marketing automation, and content marketing strategies with partners.
Channel Marketing Consultant at HubSpot
July 1, 2021 - November 30, 2022Developed a portfolio of agency partners in the Nordic region; focused on platform adoption, knowledge transfer, customer retention and revenue growth; Onboarding and mentoring.
Head of Brand Marketing at SAS
December 1, 2018 - December 1, 2018Promoted to global lead for brand marketing & platform, managing marketing budget, agency relationships, and overall advertising strategy. Owned end-to-end campaign production and led cross-functional omnichannel brand campaigns, delivering strong KPI performance and improving campaign production process and content consistency across markets. Launched award-winning campaign 'The Arrivals' and improved brand sentiment.
Senior Digital Marketing Manager at SAS
December 1, 2017 - December 31, 2018Led digital marketing strategy & execution for SAS international markets; increased customer acquisition YoY in US, key European markets & Asia Pacific; optimized paid social and programmatic investments.
Digital Account Director at UP
December 1, 2015 - January 1, 2016Led remote teams of creatives, developers, and marketing specialists supporting client assignments from strategy through brand, content, and performance campaigns. Owned client sales and expanded the business into one of the agency’s top revenue-generating accounts by designing scalable processes and offerings such as content marketing workshops and strategy implementation roadmaps.
Digital Account Director at UP (cloud-based agency)
December 1, 2015 - December 1, 2017Managed remote teams of creatives, developers, and marketing specialists from strategy through content, brand, and performance marketing campaigns. Owned client sales and expanded multi-million account revenue. Designed scalable client offerings for content marketing workshops and strategy implementation roadmaps, and engaged in content marketing seminars as facilitator/speaker.
Owner / Marketing Consultant at White Whale Media
September 1, 2015 - January 1, 2016Provided customers with strategy and full-funnel marketing advice and execution across brand, performance, and content marketing.
Head of Social Media at Volvo Ocean Race
June 1, 2014 - December 31, 2014Outlined and implemented social media strategy for 2014 Volvo Ocean Race; editorial planning and alignment with video editors and photographers; grew social media presence.
Founder / CEO at Socialmapps
November 1, 2010 - January 1, 2013Developed and launched a geolocation mobile application. Pitched and raised €400K in seed capital, led Android and iOS app design and development, and acquired and maintained users through mobile app acquisition campaigns across paid social and mobile ad networks.
Founder / CEO at SociaMaps
November 1, 2010 - PresentStartup developing & launching a geolocation mobile app; pitched and acquired seed capital; led Android & iOS app development; ran mobile app acquisition campaigns across paid social and mobile networks.
Agency Relationship Manager at Google
May 1, 2009 - PresentPromoted into a department managing larger clients, responsible for growth, retention, education, and the working relationship with a portfolio of key clients in the Nordic region.
Account Associate (Google Ads) at Google
August 1, 2008 - May 1, 2009Supported clients in the Swedish SMB segment with SEM strategy and campaign optimization. Consistently met or exceeded efficiency and ROI targets while aligning tactics with customer needs.
Account Associate at Google
August 1, 2008 - April 30, 2009Supported clients in the Swedish SMB segment; focused on SEM strategy and campaign optimization.
Product Manager Trainee (internship) at Amadeus
August 1, 2007 - August 1, 2007Responsible for API/Web services transaction reporting and contributed to product roll-outs.
Product Manager Trainee at Amadeus
August 1, 2007 - December 31, 2007Responsible for API/Web Services transaction reporting and contributed to product roll-outs.
Education
Master of Business Administration at Lund University
January 1, 2002 - June 24, 2026Master of Business Administration at European Business School (HEC)
January 1, 2006 - June 24, 2026Master, Business Administration at Lund University
January 1, 2002 - January 1, 2006 at European Business School
January 11, 2030 - October 16, 2026Master, Business Administration at Lund University
January 1, 2006 - January 1, 2006European Business (EDHEC Business School) at EDHEC Business School
January 1, 2002 - January 1, 2002Qualifications
Google Ads Certification
January 11, 2030 - June 24, 2026Google Analytics Certification
January 11, 2030 - June 24, 2026Meta Blueprint Certification
January 11, 2030 - June 24, 2026Artificial Intelligence in Marketing (University of Virginia) - Google Ads
January 11, 2030 - October 16, 2026Google Ads Certification
January 11, 2030 - October 16, 2026Google Analytics Certification
January 11, 2030 - October 16, 2026Google Meta Blueprint
January 11, 2030 - October 16, 2026HubSpot Marketing Software (HubSpot Academy)
January 11, 2030 - October 16, 2026HubSpot Inbound Marketing (HubSpot Academy)
January 11, 2030 - October 16, 2026HubSpot Content Marketing (HubSpot Academy)
January 11, 2030 - October 16, 2026HubSpot CRM & Lifecycle Marketing (HubSpot Academy)
January 11, 2030 - October 16, 2026Creative Strategy (Meta)
January 11, 2030 - October 16, 2026Media Analytics (Google)
January 11, 2030 - October 16, 2026LinkedIn in LinkedIn Marketing
January 11, 2030 - October 16, 2026Artificial Intelligence in Marketing (University of Virginia)
January 11, 2030 - October 16, 2026Google Ads Certification
January 11, 2030 - October 16, 2026Google Analytics
January 11, 2030 - October 16, 2026Google Meta Certified: Creative Strategy (Meta Blueprint)
January 11, 2030 - October 16, 2026HubSpot Marketing Software
January 11, 2030 - October 16, 2026HubSpot Academy: Inbound Marketing
January 11, 2030 - October 16, 2026HubSpot Academy: Content Marketing
January 11, 2030 - October 16, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Travel & Hospitality, Other, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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