Kateryna Udovenko

Available to hire

I am Kateryna Udovenko, a creative director and photographer based in Glasgow, UK, with 8+ years of experience across photography, video production, and marketing content.

About

I am Kateryna Udovenko, a creative director and photographer based in Glasgow, UK, with 8+ years of experience across photography, video production, and marketing content. I specialize in brand-focused visual storytelling, social media growth, and creative strategy for businesses.

Currently leading creative direction at Lilly’sHair and collaborating with international brands. I am known for high creative standards, strategic thinking, and a concept-led approach to every project. I build immersive visual identities, manage production teams, and drive campaigns from concept to execution, delivering content that resonates with audiences and boosts engagement. I have worked with luxury brands and led influencer collaborations, contributing to significant audience reach and growth.

  • Joined June 2026

Languages

  • EnglishFluent
  • UkrainianFluent

Industry experience

  • Media & Entertainment
  • Retail
  • Professional Services
  • Travel & Hospitality

More experts in Glasgow, United Kingdom

Projects · 1

As Creative Director at LillysHair, I lead content creation across photography, videography and social media campaigns.

My responsibilities include developing creative concepts, organising and directing photoshoots, producing short-form video content for Instagram and TikTok, and creating visual assets for digital marketing campaigns.

The content produced has generated over 1 million organic views and contributed to significant brand growth and customer engagement.

Services provided:
• Creative Direction
• Photography
• Videography
• Social Media Content
• Video Editing
• Campaign Development

Luxury Brand Content Creation | LillysHair
  • Cinematographer

Work experience· 5 roles

Creative Director · Lilly'sHairFeb 2024 – Present · 2 yrs 10 mos

Lead creative direction, visual strategy, and brand content across social media, website, and marketing campaigns for a luxury wig brand and professional hair salon. Oversee high-end photo and video production, development for new collections, and influencer collaborations. Manage communications to maintain a premium brand experience and coordinate on-location shoots and store launches.

Creative Director (Full-time) · Lilly'sHairFeb 2024 – Present · 2 yrs 10 mos

Lead creative direction, visual strategy, and brand content across social media, website, and marketing campaigns. Produce high-end photo & video content aligned with luxury brand positioning. Oversee creative development for new collections, including professional photo shoots and video production. Drive content ideation based on trend analysis and audience behavior; manage customer communications and issue resolution. Promoted from Social Media Assistant due to performance; independently managed business operations for 6 months and led influencer collaborations; coordinated on-site content production globally, including the USA store launch. Achieved up to 1M+ views per video on Instagram and TikTok with consistent organic performance; currently part of the team for a new store launch in the USA.

Content Manager / Director (Production Team) · Black Magic ProductionMar 2019 – Oct 2022 · 3 yrs 8 mos

Content & Social Media Manager, later progressing to Director (Production Team). Contributed to commercials, music videos, and branded content for luxury and international brands, including Dior and Chanel. Involved in concept development, visual storytelling, film shooting coordination, and execution within high-budget production environments.

Photographer & Videographer · Freelance Photographer & Videographer (UK & Ukraine)Jan 2017 – Present · 9 yrs 11 mos
Freelance Photographer & Videographer · Self-employedJan 2017 – Present · 9 yrs 11 mos

Education

Bachelor's Degree · Kyiv National University of Culture and Arts2018 – 2022
Bachelor's Degree · Kyiv National University of Culture and Arts2018 – 2022

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