I am Kateryna Udovenko, a creative director and photographer based in Glasgow, UK, with 8+ years of experience across photography, video production, and marketing content. I specialize in brand-focused visual storytelling, social media growth, and creative strategy for businesses. Currently leading creative direction at Lilly'sHair and collaborating with international brands. I am known for high creative standards, strategic thinking, and a concept-led approach to every project. I build immersive visual identities, manage production teams, and drive campaigns from concept to execution, delivering content that resonates with audiences and boosts engagement. I have worked with luxury brands and led influencer collaborations, contributing to significant audience reach and growth.…

Kateryna Udovenko

I am Kateryna Udovenko, a creative director and photographer based in Glasgow, UK, with 8+ years of experience across photography, video production, and marketing content. I specialize in brand-focused visual storytelling, social media growth, and creative strategy for businesses. Currently leading creative direction at Lilly'sHair and collaborating with international brands. I am known for high creative standards, strategic thinking, and a concept-led approach to every project. I build immersive visual identities, manage production teams, and drive campaigns from concept to execution, delivering content that resonates with audiences and boosts engagement. I have worked with luxury brands and led influencer collaborations, contributing to significant audience reach and growth.…

Available to hire

I am Kateryna Udovenko, a creative director and photographer based in Glasgow, UK, with 8+ years of experience across photography, video production, and marketing content. I specialize in brand-focused visual storytelling, social media growth, and creative strategy for businesses.

Currently leading creative direction at Lilly’sHair and collaborating with international brands. I am known for high creative standards, strategic thinking, and a concept-led approach to every project. I build immersive visual identities, manage production teams, and drive campaigns from concept to execution, delivering content that resonates with audiences and boosts engagement. I have worked with luxury brands and led influencer collaborations, contributing to significant audience reach and growth.

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Language

English
Fluent
Ukrainian
Fluent

Work Experience

Creative Director (Full-time) at Lilly'sHair
February 1, 2024 - Present
Lead creative direction, visual strategy, and brand content across social media, website, and marketing campaigns. Produce high-end photo & video content aligned with luxury brand positioning. Oversee creative development for new collections, including professional photo shoots and video production. Drive content ideation based on trend analysis and audience behavior; manage customer communications and issue resolution. Promoted from Social Media Assistant due to performance; independently managed business operations for 6 months and led influencer collaborations; coordinated on-site content production globally, including the USA store launch. Achieved up to 1M+ views per video on Instagram and TikTok with consistent organic performance; currently part of the team for a new store launch in the USA.
Freelance Photographer & Videographer at Self-employed
January 1, 2017 - Present
Delivers professional photography and video production for businesses and individuals across the UK. Worked with 50+ UK-based businesses including restaurants, fashion brands, artists, events, and product-based companies. Creates content for hospitality, personal brands, weddings, events, and commercial campaigns. Known for concept-driven shoots aligned with brand identity and positioning; maintains a 100% positive client record with no negative feedback.
Content Manager / Director (Production Team) at Black Magic Production
March 1, 2019 - October 1, 2022
Content & Social Media Manager, later progressing to Director (Production Team). Contributed to commercials, music videos, and branded content for luxury and international brands, including Dior and Chanel. Involved in concept development, visual storytelling, film shooting coordination, and execution within high-budget production environments.
Creative Director at Lilly'sHair
February 1, 2024 - Present
Lead creative direction, visual strategy, and brand content across social media, website, and marketing campaigns for a luxury wig brand and professional hair salon. Oversee high-end photo and video production, development for new collections, and influencer collaborations. Manage communications to maintain a premium brand experience and coordinate on-location shoots and store launches.
Photographer & Videographer at Freelance Photographer & Videographer (UK & Ukraine)
January 1, 2017 - Present
Deliver professional photography and video content for businesses and individuals across the UK and Ukraine. Collaborated with 50+ UK-based businesses across hospitality, fashion, arts, events, and product campaigns. Created content for hospitality, personal brands, weddings, events, and commercial campaigns; executed concept-driven shoots aligned with brand identity; maintained a 100% positive client record; contributed to 15,000+ new customers via social media growth and digital content; achieved up to 1M+ views per video on Instagram and TikTok.

Education

Bachelor's Degree at Kyiv National University of Culture and Arts
January 1, 2018 - January 1, 2022
Bachelor's Degree at Kyiv National University of Culture and Arts
January 1, 2018 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Travel & Hospitality
    Luxury Brand Content Creation | LillysHair

    As Creative Director at LillysHair, I lead content creation across photography, videography and social media campaigns.

    My responsibilities include developing creative concepts, organising and directing photoshoots, producing short-form video content for Instagram and TikTok, and creating visual assets for digital marketing campaigns.

    The content produced has generated over 1 million organic views and contributed to significant brand growth and customer engagement.

    Services provided:
    • Creative Direction
    • Photography
    • Videography
    • Social Media Content
    • Video Editing
    • Campaign Development