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I'm a Senior SEO and AI Search specialist with 11+ years driving organic growth across fintech, media, and ecommerce. I excel in Technical SEO, Local SEO, Multilingual SEO, International SEO, and GEO/AEO strategy, and I develop prompt monitoring frameworks, improve AI citation rates, and boost brand visibility across ChatGPT, Perplexity, and Gemini. I have a proven track record managing third-party SEO/AEO agencies, aligning cross-functional stakeholders, and delivering scalable SEO governance across large multi-brand digital estates. I also lead AI-enabled growth initiatives, structure data and content for better AI model interpretation, and mentor teams to implement governance, CMS migrations, and data-driven optimization across enterprise web estates.…I'm a Senior SEO and AI Search specialist with 11+ years driving organic growth across fintech, media, and ecommerce. I excel in Technical SEO, Local SEO, Multilingual SEO, International SEO, and GEO/AEO strategy, and I develop prompt monitoring frameworks, improve AI citation rates, and boost brand visibility across ChatGPT, Perplexity, and Gemini. I have a proven track record managing third-party SEO/AEO agencies, aligning cross-functional stakeholders, and delivering scalable SEO governance across large multi-brand digital estates. I also lead AI-enabled growth initiatives, structure data and content for better AI model interpretation, and mentor teams to implement governance, CMS migrations, and data-driven optimization across enterprise web estates.

V.K. Neelakandan

SEO Expert, Digital Marketer, Growth Marketer, +5

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I'm a Senior SEO and AI Search specialist with 11+ years driving organic growth across fintech, media, and ecommerce. I excel in Technical SEO, Local SEO, Multilingual SEO, International SEO, and GEO/AEO strategy, and I develop prompt monitoring frameworks, improve AI citation rates, and boost brand visibility across ChatGPT, Perplexity, and Gemini. I have a proven track record managing third-party SEO/AEO agencies, aligning cross-functional stakeholders, and delivering scalable SEO governance across large multi-brand digital estates. I also lead AI-enabled growth initiatives, structure data and content for better AI model interpretation, and mentor teams to implement governance, CMS migrations, and data-driven optimization across enterprise web estates.…I'm a Senior SEO and AI Search specialist with 11+ years driving organic growth across fintech, media, and ecommerce. I excel in Technical SEO, Local SEO, Multilingual SEO, International SEO, and GEO/AEO strategy, and I develop prompt monitoring frameworks, improve AI citation rates, and boost brand visibility across ChatGPT, Perplexity, and Gemini. I have a proven track record managing third-party SEO/AEO agencies, aligning cross-functional stakeholders, and delivering scalable SEO governance across large multi-brand digital estates. I also lead AI-enabled growth initiatives, structure data and content for better AI model interpretation, and mentor teams to implement governance, CMS migrations, and data-driven optimization across enterprise web estates.

Available to hire

I’m a Senior SEO and AI Search specialist with 11+ years driving organic growth across fintech, media, and ecommerce. I excel in Technical SEO, Local SEO, Multilingual SEO, International SEO, and GEO/AEO strategy, and I develop prompt monitoring frameworks, improve AI citation rates, and boost brand visibility across ChatGPT, Perplexity, and Gemini. I have a proven track record managing third-party SEO/AEO agencies, aligning cross-functional stakeholders, and delivering scalable SEO governance across large multi-brand digital estates.

I also lead AI-enabled growth initiatives, structure data and content for better AI model interpretation, and mentor teams to implement governance, CMS migrations, and data-driven optimization across enterprise web estates.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Tamil

Advanced

Work Experience

Digital Growth Manager at TVS Credit Services Ltd

July 1, 2025 - October 31, 2025

Owned the enterprise SEO roadmap aligned to fintech acquisition goals — improving loans funnel, CAC reductions, and funnel conversion. Developed GEO/AEO strategies with prompt monitoring frameworks to boost AI citation rates and brand visibility across AI search engines. Managed vendor relationships and provided governance for a multi-brand digital estate.

Assistant Manager — SEO Lead, Organic Growth at ThanthiOne

November 1, 2024 - June 30, 2025

Led organic growth initiatives and built end-to-end SEO strategy across site architecture and content; implemented Google Discover and EEAT optimization; partnered with editorial, product, and marketing teams to improve search visibility.

Assistant Manager — SEO & Digital at Vikatan Group

December 1, 2018 - October 31, 2023

Built and led an 18-member cross-functional SEO and digital team; managed ₹3M annual budget; delivered unified governance across 5+ brands and agency partners; grew organic traffic 254% and MAU from 2M to 7M across the media estate; contributed 35% revenue growth via organic acquisition.

Senior SEO Analyst at VS Ecommerce Private Limited

September 1, 2015 - January 31, 2018

Contributed to 40% overall revenue growth and 45% subscription revenue growth via organic channels; scaled organic traffic, improved ecommerce funnel, and led hiring, onboarding, and capability building.

SEO Analyst at Asahi Technologies

October 1, 2012 - October 31, 2014

Improved lead generation from 30% to 80% via SEO strategy; grew organic traffic 10x; enhanced on-page and technical SEO, content, and UX; supported local SEO efforts and growth initiatives.