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I am a data-driven marketing and media analytics professional with 6+ years of experience analyzing campaign performance, building dashboards, and translating data into actionable insights. I started my career with 3M as part of the Consumer business team, building a foundation in CPG merchandising and retail insights before transitioning into digital marketing and analytics. I am proficient in Excel, Power BI, and Google Analytics, evaluating campaign effectiveness, identifying trends, and optimizing media investments. I enjoy collaborating cross-functionally and supporting client strategies through performance reporting, competitive analysis, and data-driven recommendations.…I am a data-driven marketing and media analytics professional with 6+ years of experience analyzing campaign performance, building dashboards, and translating data into actionable insights. I started my career with 3M as part of the Consumer business team, building a foundation in CPG merchandising and retail insights before transitioning into digital marketing and analytics. I am proficient in Excel, Power BI, and Google Analytics, evaluating campaign effectiveness, identifying trends, and optimizing media investments. I enjoy collaborating cross-functionally and supporting client strategies through performance reporting, competitive analysis, and data-driven recommendations.

Ance Thomas

Marketing Analyst, Digital Marketer, Marketing Strategist, +7

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I am a data-driven marketing and media analytics professional with 6+ years of experience analyzing campaign performance, building dashboards, and translating data into actionable insights. I started my career with 3M as part of the Consumer business team, building a foundation in CPG merchandising and retail insights before transitioning into digital marketing and analytics. I am proficient in Excel, Power BI, and Google Analytics, evaluating campaign effectiveness, identifying trends, and optimizing media investments. I enjoy collaborating cross-functionally and supporting client strategies through performance reporting, competitive analysis, and data-driven recommendations.…I am a data-driven marketing and media analytics professional with 6+ years of experience analyzing campaign performance, building dashboards, and translating data into actionable insights. I started my career with 3M as part of the Consumer business team, building a foundation in CPG merchandising and retail insights before transitioning into digital marketing and analytics. I am proficient in Excel, Power BI, and Google Analytics, evaluating campaign effectiveness, identifying trends, and optimizing media investments. I enjoy collaborating cross-functionally and supporting client strategies through performance reporting, competitive analysis, and data-driven recommendations.

Available to hire

I am a data-driven marketing and media analytics professional with 6+ years of experience analyzing campaign performance, building dashboards, and translating data into actionable insights. I started my career with 3M as part of the Consumer business team, building a foundation in CPG merchandising and retail insights before transitioning into digital marketing and analytics.

I am proficient in Excel, Power BI, and Google Analytics, evaluating campaign effectiveness, identifying trends, and optimizing media investments. I enjoy collaborating cross-functionally and supporting client strategies through performance reporting, competitive analysis, and data-driven recommendations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Assistant Media Planner at Publicis Groupe

November 1, 2022 - Present

Analyze digital campaign performance metrics including engagement, reach, CTR and ROI to identify optimization opportunities. Develop interactive Power BI dashboards to monitor competitive media activity, engagement trends and market positioning. Collaborated with Google Ads specialists to collect campaign performance data and generate actionable insights for clients. Manage campaign budget allocation and tracking through blocking charts, ensuring client approvals and delivery timelines.

Assistant Media Planner at Haleon / Swarovski / Bath & Body Works

November 1, 2022 - May 1, 2026

Analyzed digital campaign performance metrics including engagement, reach, CTR and ROI to identify optimization opportunities. Developed interactive Power BI dashboards to monitor competitive media activity, engagement trends and market positioning. Collaborated with Google Ads specialists to collect campaign performance data and generate actionable insights for clients. Managed campaign budget allocation and tracking through blocking charts, ensuring client approvals and delivery timelines.

Assistant Media Executive at EssenceMediacom

January 1, 2022 - September 1, 2022

Coordinated multi-channel digital campaigns across social and search platforms while monitoring campaign performance metrics. Produced weekly performance reports, analyzing campaign spend, ROI and engagement trends for client stakeholders. Supported campaign setup and utilized social media analytics tools to monitor campaign effectiveness and share insights with the leadership team.

Assistant Media Executive at Mediacom

January 1, 2022 - September 1, 2022

Coordinated multi-channel digital campaigns across social and search platforms while monitoring campaign performance metrics. Produced weekly performance reports, analyzing campaign spend, ROI and engagement trends for client stakeholders. Support campaign setup and utilize social media analytics tools to monitor campaign effectiveness and share insights with the leadership team.

Assistant Media Executive at Essencemediacom

December 31, 2021 - August 31, 2022

Digital Marketing Associate at Social Tribe

August 1, 2020 - September 1, 2021

Managed paid digital campaigns across display, search and social media platforms. Utilizing Google Analytics to track customer journey, conversion behavior and key engagement metrics. Monitored campaign results and presented insights to support marketing strategy improvement.

Social Media Manager at Peotive E-commerce Pvt Ltd

May 1, 2019 - June 1, 2020

Monitoring the social media pages of the clients and offering constructive interaction with users. Increased Social Media engagement by 60% through content optimization and platform strategy. Implemented targeted paid advertising campaigns resulting in 80% increase in website traffic within four months.

Management & Marketing Executive at Kurialacherry House Homestay

June 1, 2018 - April 1, 2019

Developed marketing and digital promotion strategies to increase property visibility and bookings. Managed social media and website content to drive audience engagement and revenue growth.

Intern-Consumer Business Group at 3M India Pvt Ltd.

May 1, 2017 - June 1, 2017

Conducted Gap analysis of the CSD sales channel to identify growth opportunities and inefficiencies in product distribution. Analyzed customer segments and identified cross-promotion opportunities to expand product penetration.

Planogram Specialist at 3M India Pvt Ltd

April 30, 2017 - May 31, 2018

Development of Retailer planograms for business and delivering accurate planogram projects based on retailer timelines. Partner with Category Managers to create best in class planograms thereby enhancing the sales & In-store experience.