Ance Thomas

Assistant Media Planner at Haleon / Swarovski / Bath & Body Works

Analyzed digital campaign performance metrics including engagement, reach, CTR and ROI to identify optimization opportunities. Developed interactive Power BI dashboards to monitor competitive media activity, engagement trends and market positioning. Collaborated with Google Ads specialists to collect campaign performance data and generate actionable insights for clients. Managed campaign budget allocation and tracking through blocking charts, ensuring client approvals and delivery timelines.

Assistant Media Executive at Essencemediacom

Coordinated multi-channel digital campaigns across social and search platforms while monitoring campaign performance metrics. Produced weekly performance reports, analyzing campaign spend, ROI and engagement trends for client stakeholders. Supported campaign setup and utilized social media analytics tools to monitor campaign effectiveness and share insights with the leadership team.

Digital Marketing Associate at Social Tribe

Managed paid digital campaigns across display, search and social media platforms. Utilizing Google Analytics to track customer journey, conversion behavior and key engagement metrics. Monitored campaign results and presented insights to support marketing strategy improvement.

Social Media Manager at Peotive E-commerce Pvt Ltd

Monitoring the social media pages of the clients and offering constructive interaction with users. Increased Social Media engagement by 60% through content optimization and platform strategy. Implemented targeted paid advertising campaigns resulting in 80% increase in website traffic within four months.

Management & Marketing Executive at Kurialacherry House Homestay

Developed marketing and digital promotion strategies to increase property visibility and bookings. Managed social media and website content to drive audience engagement and revenue growth.

Planogram Specialist at 3M India Pvt Ltd

Development of Retailer planograms for business and delivering accurate planogram projects based on retailer timelines. Partner with Category Managers to create best in class planograms thereby enhancing the sales & In-store experience.

Assistant Media Planner at Publicis Groupe

Analyze digital campaign performance metrics including engagement, reach, CTR and ROI to identify optimization opportunities. Develop interactive Power BI dashboards to monitor competitive media activity, engagement trends and market positioning. Collaborated with Google Ads specialists to collect campaign performance data and generate actionable insights for clients. Manage campaign budget allocation and tracking through blocking charts, ensuring client approvals and delivery timelines.

Assistant Media Executive at Mediacom

Coordinated multi-channel digital campaigns across social and search platforms while monitoring campaign performance metrics. Produced weekly performance reports, analyzing campaign spend, ROI and engagement trends for client stakeholders. Support campaign setup and utilize social media analytics tools to monitor campaign effectiveness and share insights with the leadership team.