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I'm a London-based SEO and digital marketing professional helping global brands grow organic traffic and ROI through data-driven, multi-channel strategies. I translate business objectives into scalable SEO/GEO programs across product portfolios, partnering with content, product, and campaigns teams to maximize impact. Over the past years I led teams at SAP and SteelEye, mentored interns, and shaped content and technical SEO practices. I enjoy turning insights into action, staying ahead of AI-driven search trends, and collaborating across marketing disciplines to deliver measurable results.…I'm a London-based SEO and digital marketing professional helping global brands grow organic traffic and ROI through data-driven, multi-channel strategies. I translate business objectives into scalable SEO/GEO programs across product portfolios, partnering with content, product, and campaigns teams to maximize impact. Over the past years I led teams at SAP and SteelEye, mentored interns, and shaped content and technical SEO practices. I enjoy turning insights into action, staying ahead of AI-driven search trends, and collaborating across marketing disciplines to deliver measurable results.

Evgenia Kapoula

SEO Expert, Digital Marketer, Marketing Analyst, +2

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I'm a London-based SEO and digital marketing professional helping global brands grow organic traffic and ROI through data-driven, multi-channel strategies. I translate business objectives into scalable SEO/GEO programs across product portfolios, partnering with content, product, and campaigns teams to maximize impact. Over the past years I led teams at SAP and SteelEye, mentored interns, and shaped content and technical SEO practices. I enjoy turning insights into action, staying ahead of AI-driven search trends, and collaborating across marketing disciplines to deliver measurable results.…I'm a London-based SEO and digital marketing professional helping global brands grow organic traffic and ROI through data-driven, multi-channel strategies. I translate business objectives into scalable SEO/GEO programs across product portfolios, partnering with content, product, and campaigns teams to maximize impact. Over the past years I led teams at SAP and SteelEye, mentored interns, and shaped content and technical SEO practices. I enjoy turning insights into action, staying ahead of AI-driven search trends, and collaborating across marketing disciplines to deliver measurable results.

Available to hire

I’m a London-based SEO and digital marketing professional helping global brands grow organic traffic and ROI through data-driven, multi-channel strategies. I translate business objectives into scalable SEO/GEO programs across product portfolios, partnering with content, product, and campaigns teams to maximize impact.

Over the past years I led teams at SAP and SteelEye, mentored interns, and shaped content and technical SEO practices. I enjoy turning insights into action, staying ahead of AI-driven search trends, and collaborating across marketing disciplines to deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Greek, Modern

Fluent

Work Experience

Global SEO Lead at SAP

June 1, 2024 - Present

Translate business objectives into a comprehensive, multi-channel digital marketing strategy to accelerate organic traffic growth and support market-specific goals. Design and implement scalable data-driven SEO/GEO/AEO strategies for multiple product portfolios enhancing global search visibility. Monitor and analyze organic performance using Adobe Analytics, SEMrush, Conductor, GSC, Power BI, Tableau to generate insightful reports and continuously optimize the SEO strategy. Develop and execute on-page SEO strategies and pillar content, boosting website authority in target search results. Manage SEO/AEO-led content projects, partnering with content marketing and product teams to build the content strategy. Develop research plans to uncover critical customer insights and monitor search trends and AI-driven search landscape to identify opportunities. Partner with corporate and digital marketing teams to ensure holistic cross-channel strategies and maximize ROI. Oversee technical SEO initi

Senior Search Marketing Manager at SAP

March 1, 2024 - June 1, 2024

Led cross-functional SEO initiatives and multi-channel search marketing programs to drive organic visibility and growth across markets. Built and executed scalable SEO/AEO strategies, produced performance reports, and collaborated with product, content, and campaigns teams to maximize ROI.

Search Marketing Manager at SAP

December 1, 2021 - March 1, 2024

Designed and implemented data-driven SEO strategies, on-page optimization, and pillar content plans. Managed content projects, collaborated with content marketing and product teams, monitored trends, and ensured technical SEO excellence across sites.

Marketing Analyst at SteelEye Ltd

March 1, 2020 - December 1, 2021

Developed and presented quarterly marketing performance reports to leadership. Planned and implemented content marketing aligned with SEO best practices to boost traffic, brand awareness, and lead generation. Analyzed data to identify trends and supported strategy; owned organic and paid social campaigns; increased brand awareness through targeted press coverage.

Associate Recruitment Consultant at Phaidon International (LVI Associates)

September 1, 2019 - March 1, 2020

Business development to onboard new clients and expand the global client base. Managed and developed client relationships to increase brand loyalty.

Associate Recruitment Consultant at LVI Associates

September 1, 2019 - March 1, 2020

Business development to onboard new clients and expand the global client base. Managed and developed relationships with clients to increase brand loyalty.