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I'm a digital marketing leader with 12+ years of experience specializing in SEO, Local SEO, GEO/AEO, content strategy, and organic growth. I've led search programs for enterprise brands including MGM Resorts and Digitas, where I managed teams, developed SEO strategies, and drove measurable growth in traffic, rankings, leads, and revenue. My experience spans technical SEO, local and multi-location SEO, content strategy, AI search optimization, and performance marketing. I've built and scaled teams, managed large portfolios of websites, and worked directly with executives and stakeholders to align search strategies with business goals. Whether it's auditing a site, building a growth roadmap, or scaling SEO across dozens of locations, I focus on finding the opportunities that drive the biggest impact.…I'm a digital marketing leader with 12+ years of experience specializing in SEO, Local SEO, GEO/AEO, content strategy, and organic growth. I've led search programs for enterprise brands including MGM Resorts and Digitas, where I managed teams, developed SEO strategies, and drove measurable growth in traffic, rankings, leads, and revenue. My experience spans technical SEO, local and multi-location SEO, content strategy, AI search optimization, and performance marketing. I've built and scaled teams, managed large portfolios of websites, and worked directly with executives and stakeholders to align search strategies with business goals. Whether it's auditing a site, building a growth roadmap, or scaling SEO across dozens of locations, I focus on finding the opportunities that drive the biggest impact.

Eric Valles

SEO Expert, Digital Marketer, Content Creator, +2

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I'm a digital marketing leader with 12+ years of experience specializing in SEO, Local SEO, GEO/AEO, content strategy, and organic growth. I've led search programs for enterprise brands including MGM Resorts and Digitas, where I managed teams, developed SEO strategies, and drove measurable growth in traffic, rankings, leads, and revenue. My experience spans technical SEO, local and multi-location SEO, content strategy, AI search optimization, and performance marketing. I've built and scaled teams, managed large portfolios of websites, and worked directly with executives and stakeholders to align search strategies with business goals. Whether it's auditing a site, building a growth roadmap, or scaling SEO across dozens of locations, I focus on finding the opportunities that drive the biggest impact.…I'm a digital marketing leader with 12+ years of experience specializing in SEO, Local SEO, GEO/AEO, content strategy, and organic growth. I've led search programs for enterprise brands including MGM Resorts and Digitas, where I managed teams, developed SEO strategies, and drove measurable growth in traffic, rankings, leads, and revenue. My experience spans technical SEO, local and multi-location SEO, content strategy, AI search optimization, and performance marketing. I've built and scaled teams, managed large portfolios of websites, and worked directly with executives and stakeholders to align search strategies with business goals. Whether it's auditing a site, building a growth roadmap, or scaling SEO across dozens of locations, I focus on finding the opportunities that drive the biggest impact.

Available to hire

I’m a digital marketing leader with 12+ years of experience specializing in SEO, Local SEO, GEO/AEO, content strategy, and organic growth. I’ve led search programs for enterprise brands including MGM Resorts and Digitas, where I managed teams, developed SEO strategies, and drove measurable growth in traffic, rankings, leads, and revenue.

My experience spans technical SEO, local and multi-location SEO, content strategy, AI search optimization, and performance marketing. I’ve built and scaled teams, managed large portfolios of websites, and worked directly with executives and stakeholders to align search strategies with business goals. Whether it’s auditing a site, building a growth roadmap, or scaling SEO across dozens of locations, I focus on finding the opportunities that drive the biggest impact.

Skills

SEO

Google Ads

Experience Level

SEO

Expert

Google Ads

Expert

Language

English

Fluent

Spanish; Castilian

Beginner

Work Experience

Director of SEO / GEO / AEO at Digitas North America (Publicis Groupe)

January 1, 2023 - Present

Integrated GEO & AI search optimization (SGE, LLMs, GBP AI features) into enterprise workflows, improving AI-surface visibility across clients. Won 3 national SEO awards for multi-location and enterprise search programs. Achieved 25% YoY increase in GMB/GBP visibility across 500+ locations through data optimization, structured content, and AI-ready GBP builds. Drove 40% YoY lift in gas-station in-store visits via local intent improvements and AI Local Pack optimization. Improved PPC spending efficiency by 15% through cross-channel search-intent analysis. Increased Domain Authority by 10% through scalable content and link acquisition.

Director of SEO at MGM Resorts International

January 1, 2019 - January 1, 2023

Managed pandemic response to Google My Business for 425 locations and website optimizations during closure. Increased site traffic by 10% YoY, and blog traffic by 50%. Increased reservations by 5% YoY, 7% regional and 3% in Las Vegas. Reduced bounce rate by 15%. Created SEO plans and reduced SEO budget by 15% while expanding the toolset. Created C-level reports using Adobe Analytics and Launch.

Director of Digital Marketing at Vegas

September 1, 2018 - January 1, 2019

Directed digital marketing initiatives with a focus on online revenue growth and social media performance. Achievements include a 20% YoY increase in online revenue and a substantial increase in social media following and engagement.

Digital Marketing Manager at Vegas

January 1, 2017 - September 1, 2018

Led digital marketing efforts prior to promotion to Director, driving growth in online channels and engagement.

Digital Marketer (SEO, PPC, Social & Email) at Contract / Freelance Marketing

May 1, 2016 - September 1, 2018

Reduced ad spend by 15% while increasing conversions by 25%. Created high-quality backlinks for clients via white-hat techniques while retaining 95% of links MoM. Increased conversion rate by 30% YoY and traffic by 60% YoY. Increased local search rankings for law firm clients by 25%. Increased 3 client conversions by 100% over 3 consecutive months.