Hi, I’m Anastasia, a data-driven SEO Specialist based in Tbilisi. I’ve spent the last several years helping US and European brands grow online by aligning SEO strategies with product goals, building multi-location campaigns, and collaborating with content and engineering teams to improve user journeys. My work spans agency and product environments, delivering measurable improvements in traffic, conversions, and revenue while keeping stakeholders aligned and informed. From optimizing Core Web Vitals to launching hundreds of landing pages and using AI-assisted insights, I focus on clear communication, cross-functional collaboration, and sustainable growth. I love turning complex analytics into actionable plans that drive traffic, engagement, and revenue, and I enjoy sharing learnings with clients and teams to help them scale their performance over time.

Anastasia Ovcharenko

Hi, I’m Anastasia, a data-driven SEO Specialist based in Tbilisi. I’ve spent the last several years helping US and European brands grow online by aligning SEO strategies with product goals, building multi-location campaigns, and collaborating with content and engineering teams to improve user journeys. My work spans agency and product environments, delivering measurable improvements in traffic, conversions, and revenue while keeping stakeholders aligned and informed. From optimizing Core Web Vitals to launching hundreds of landing pages and using AI-assisted insights, I focus on clear communication, cross-functional collaboration, and sustainable growth. I love turning complex analytics into actionable plans that drive traffic, engagement, and revenue, and I enjoy sharing learnings with clients and teams to help them scale their performance over time.

Available to hire

Hi, I’m Anastasia, a data-driven SEO Specialist based in Tbilisi. I’ve spent the last several years helping US and European brands grow online by aligning SEO strategies with product goals, building multi-location campaigns, and collaborating with content and engineering teams to improve user journeys. My work spans agency and product environments, delivering measurable improvements in traffic, conversions, and revenue while keeping stakeholders aligned and informed.

From optimizing Core Web Vitals to launching hundreds of landing pages and using AI-assisted insights, I focus on clear communication, cross-functional collaboration, and sustainable growth. I love turning complex analytics into actionable plans that drive traffic, engagement, and revenue, and I enjoy sharing learnings with clients and teams to help them scale their performance over time.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Work Experience

SEO Team Lead at Self-employed / Anastasia Ovcharenko
December 1, 2024 - Present
Led SEO initiatives across 8+ client projects, improved conversion paths and website updates, and increased monthly client acquisitions from 67 to 156. Built an SEO strategy from scratch for a multi-location site, growing organic traffic by 683% in 3 months. Fixed technical SEO issues, improved crawl efficiency and search impressions by 94%. Optimized content structure to align with user intent, increasing organic clicks by 465%. Collaborated with cross-functional teams to drive sustainable growth and visibility.
SEO Specialist at Fuse Service
December 1, 2024 - Present
Collaborated with content and product teams to map SEO to user journeys, boosting monthly calls from 152 to 221 and driving approximately $34K in additional monthly revenue. Implemented schema markup to support AEO, achieving AI Overview visibility for 60% of key commercial pages. Improved Core Web Vitals (LCP from 4.2s to 2.1s), launched 120+ landing pages based on keyword clustering and search intent (240% increase in keyword coverage), and increased engagement by 35% with a 22% lift in conversion rate.
SEO Specialist at KOTELOV IT Company
August 1, 2023 - April 1, 2025
Built an AI agent for competitor analysis, reducing research time from 60 minutes to 1 minute. Optimized company website SEO, growing search impressions by 94% (16.1K → 31.3K). Presented and defended SEO strategies to clients and stakeholders, securing buy-in for key initiatives. Participated in SEO audits and identified upsell opportunities, contributing to revenue growth.

Education

BA in Journalism at Saint Petersburg State University
January 11, 2030 - June 24, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment