Led social media strategy and content execution for influencers and small businesses, focusing on audience growth, engagement, and brand positioning. Managed end-to-end campaign execution including content planning, approvals, brand partnerships, and performance tracking. Developed and maintained content calendars across Instagram, TikTok, and Pinterest aligned with platform trends and business goals. Oversaw creator partnerships and ensured deliverables met brand expectations and campaign objectives. Analyzed performance metrics and adjusted strategies to improve engagement, reach, and conversions. Collaborated directly with clients to refine messaging, branding, and overall digital presence.

Social Media Manager & Digital Strategist at Balancing Pieces LLC

October 1, 2014 - Present

Built and scaled a multi-platform social media presence to 100K+ followers through strategic content planning and consistent audience engagement. Executed paid partnerships with national brands delivering high-performing content aligned with campaign goals and audience expectations. Developed and executed content strategies across Instagram, TikTok, and Pinterest, adapting to algorithm shifts and platform trends. Created and maintained cohesive brand identity across social platforms and blog content. Wrote high-converting captions and calls-to-action that increased engagement and drove conversions. Managed affiliate marketing efforts, including an Amazon storefront optimized for seasonal trends and product performance. Tracked and analyzed content performance to refine strategy and improve results over time.