Hongyu Zhou

Developed brand positioning and go-to-market strategies for ANU's international student recruitment, including South-Asia TNE launch road map; analysis drew on industry and market-sizing data and informed ANU's international recruitment roadmap for the 2025-2030 cycle. Applied market sizing and Exploratory Data Analysis (EDA) using rcParams for hierarchical pivot analysis and inform SWOT recommendations for ANU target South Asia market. Delivered 10k words consulting report with 10+ pivot plots and presentation deck to inform and influence senior management, resulted in the adoption of SWOT recommendations for ANU’s target South Asia market.

Generated and managed 1,000 B2B leads at a 9% conversion rate by designing and executing hybrid SEO of digital PR and SEO-optimized contents across LinkedIn and Google Ads within 3 weeks. Produced 10+ end-to-end campaign assets to successfully promote the launch of two educational products, reaching 300 parents and driving a 11% lift in click-through versus the prior baseline. Designed social media creatives, product posters, and pitch decks in Canva that increased engagement (likes, shares, comments) and follower growth.

Designed and deployed AI systems across vision, NLP, and speech using PyTorch/TensorFlow + Llama, with LLaVA model moved from prototype to production for OCR use case and achieved 90%+ KPIs. Managed 11k bank data records through full ML pipeline from dataset curation and model training to cloud deployment and human-in-the-loop feedback loops using AWS/GCP + Mlflow. Processed 50k raw JSON records from PostgreSQL and developed F1-score and accuracy benchmarks aligned to business requirements, adopting XBG model over the baseline for its higher recall on high-value cases, adjusting the classification threshold to reduce false negatives, and prioritising data-quality fixes on FHIR. Recommendations were accepted by my supervisor.