I'm Claudia Naggar, a marketing student specializing in data-driven social media strategy with hands-on experience managing Instagram and TikTok accounts for lifestyle and e-commerce brands. I develop high-performing short-form video content, build engaged audiences, and translate analytics into growth strategies. I'm experienced in influencer outreach, content scheduling, SEO optimization, and cross-platform campaign execution. I'm a strong creative storyteller with a refined understanding of brand voice, visual consistency, and audience engagement in fast-paced digital environments.

Claudia Naggar

I'm Claudia Naggar, a marketing student specializing in data-driven social media strategy with hands-on experience managing Instagram and TikTok accounts for lifestyle and e-commerce brands. I develop high-performing short-form video content, build engaged audiences, and translate analytics into growth strategies. I'm experienced in influencer outreach, content scheduling, SEO optimization, and cross-platform campaign execution. I'm a strong creative storyteller with a refined understanding of brand voice, visual consistency, and audience engagement in fast-paced digital environments.

Available to hire

I’m Claudia Naggar, a marketing student specializing in data-driven social media strategy with hands-on experience managing Instagram and TikTok accounts for lifestyle and e-commerce brands. I develop high-performing short-form video content, build engaged audiences, and translate analytics into growth strategies.

I’m experienced in influencer outreach, content scheduling, SEO optimization, and cross-platform campaign execution. I’m a strong creative storyteller with a refined understanding of brand voice, visual consistency, and audience engagement in fast-paced digital environments.

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Language

English
Fluent
French
Advanced
Arabic
Fluent

Work Experience

Social Media Manager at Trinity Psychology
January 1, 2026 - Present
Lead Instagram and TikTok content strategy to increase brand awareness and audience engagement. Develop and manage weekly content calendars, ensuring consistent posting across platforms. Create short-form video content aligned with brand tone and audience behaviour trends. Analyze performance metrics to optimize reach, engagement, and content effectiveness. Maintain consistent brand identity across digital touchpoints.
Website Content Coordinator at The Artisan's Bottega
January 1, 2025 - Present
Designed and executed multi-channel social media campaigns across Instagram, TikTok, and Facebook using analytics-driven insights. Produced 100+ short-form videos and digital assets using CapCut and Canva, improving engagement performance. Optimised 900+ product listings across Shopify, Amazon Seller Central, eBay, and Retail Express, improving visibility and conversion rates. Supported influencer outreach and partnership development to expand brand reach and awareness. Managed customer communications and supported UX improvements to enhance digital experience. Conducted ongoing SEO optimization for product descriptions and content strategy.
Retail & Customer Service at Skechers; TK Maxx; Bakers Delight
January 1, 2020 - January 1, 2026
Delivered high-volume customer service while driving upselling and product recommendations. Strengthened communication and problem-solving skills in fast-paced environments.
Volunteer at Manna4 Life; Edmund Rice Camps; Ruckers Hill Aged Care; Disability Support Programs
January 1, 2014 - Present
Support community meal services and recreational programs for children, aged-care residents, and individuals with disabilities. Collaborated in team-based initiatives delivering social and recreational support.

Education

Bachelor of Commerce (Marketing)/ Global Studies (Conflict and Negotiation) at La Trobe University
January 1, 2023 - June 25, 2026

Qualifications

Duke of Edinburgh Award (Bronze & Silver)
January 11, 2030 - June 25, 2026

Industry Experience

Media & Entertainment, Retail, Software & Internet