Creative professional with 7+ years of experience in brand building, visual identity, and campaign production across beauty, fashion, and lifestyle. I've led photo shoots with international photographers, directed product and editorial campaigns from brief to final output, and built complete visual identities from scratch — including brand books, packaging direction, and cross-channel consistency. My background spans luxury retail (Benefit Cosmetics / Sephora), independent brand creation (Picoca Beauty — 0 to 50K), and agency environments across Ecuador and Spain. I'm fluent in Adobe Photoshop, Illustrator, and InDesign, and comfortable operating as the on-set creative representative, translating a director's vision into precise visual deliverables. Based in Barcelona. Available for full-time contract. Strong portfolio available on request.

Paula Palacios

Creative professional with 7+ years of experience in brand building, visual identity, and campaign production across beauty, fashion, and lifestyle. I've led photo shoots with international photographers, directed product and editorial campaigns from brief to final output, and built complete visual identities from scratch — including brand books, packaging direction, and cross-channel consistency. My background spans luxury retail (Benefit Cosmetics / Sephora), independent brand creation (Picoca Beauty — 0 to 50K), and agency environments across Ecuador and Spain. I'm fluent in Adobe Photoshop, Illustrator, and InDesign, and comfortable operating as the on-set creative representative, translating a director's vision into precise visual deliverables. Based in Barcelona. Available for full-time contract. Strong portfolio available on request.

Available to hire

Creative professional with 7+ years of experience in brand building, visual identity, and campaign production across beauty, fashion, and lifestyle. I’ve led photo shoots with international photographers, directed product and editorial campaigns from brief to final output, and built complete visual identities from scratch — including brand books, packaging direction, and cross-channel consistency.
My background spans luxury retail (Benefit Cosmetics / Sephora), independent brand creation (Picoca Beauty — 0 to 50K), and agency environments across Ecuador and Spain. I’m fluent in Adobe Photoshop, Illustrator, and InDesign, and comfortable operating as the on-set creative representative, translating a director’s vision into precise visual deliverables.
Based in Barcelona. Available for full-time contract. Strong portfolio available on request.

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Language

Spanish; Castilian
Fluent
English
Intermediate

Work Experience

Add your work experience history here.

Education

Licenciatura en Comunicación Social con mención en Redacción Estratégica y Escritura Creativa at Universidad Casa Grande, Guayaquil
June 1, 2020 - October 1, 2021
MBA en Creación Literaria at Universidad Internacional de Valencia (VIU)
January 1, 2021 - June 25, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Education