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Hi, I’m Simmons Yang. I’m a Sydney-based digital marketing and content strategy professional specializing in TikTok content, cross-platform storytelling, and creator collaborations. I run end-to-end campaigns from ideation to publishing, with a knack for turning data into engaging content that resonates with diverse audiences. I love solving localization challenges and scaling content programs across platforms like TikTok and YouTube, working with Chinese-speaking communities in Australia and beyond. I’m passionate about building efficient production systems, collaborating with creators, and using AI tools to boost reach and engagement.…Hi, I’m Simmons Yang. I’m a Sydney-based digital marketing and content strategy professional specializing in TikTok content, cross-platform storytelling, and creator collaborations. I run end-to-end campaigns from ideation to publishing, with a knack for turning data into engaging content that resonates with diverse audiences. I love solving localization challenges and scaling content programs across platforms like TikTok and YouTube, working with Chinese-speaking communities in Australia and beyond. I’m passionate about building efficient production systems, collaborating with creators, and using AI tools to boost reach and engagement.

Simmons Yang

Content Creator, Social Media Manager, Influencer Marketing Manager, +2

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Hi, I’m Simmons Yang. I’m a Sydney-based digital marketing and content strategy professional specializing in TikTok content, cross-platform storytelling, and creator collaborations. I run end-to-end campaigns from ideation to publishing, with a knack for turning data into engaging content that resonates with diverse audiences. I love solving localization challenges and scaling content programs across platforms like TikTok and YouTube, working with Chinese-speaking communities in Australia and beyond. I’m passionate about building efficient production systems, collaborating with creators, and using AI tools to boost reach and engagement.…Hi, I’m Simmons Yang. I’m a Sydney-based digital marketing and content strategy professional specializing in TikTok content, cross-platform storytelling, and creator collaborations. I run end-to-end campaigns from ideation to publishing, with a knack for turning data into engaging content that resonates with diverse audiences. I love solving localization challenges and scaling content programs across platforms like TikTok and YouTube, working with Chinese-speaking communities in Australia and beyond. I’m passionate about building efficient production systems, collaborating with creators, and using AI tools to boost reach and engagement.

Available to hire

Hi, I’m Simmons Yang. I’m a Sydney-based digital marketing and content strategy professional specializing in TikTok content, cross-platform storytelling, and creator collaborations. I run end-to-end campaigns from ideation to publishing, with a knack for turning data into engaging content that resonates with diverse audiences.

I love solving localization challenges and scaling content programs across platforms like TikTok and YouTube, working with Chinese-speaking communities in Australia and beyond. I’m passionate about building efficient production systems, collaborating with creators, and using AI tools to boost reach and engagement.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Advanced

Chinese

Advanced

Work Experience

Digital Marketing & Short-Form Content Executive at Unich Wellness

August 1, 2025 - Present

Lead TikTok and short-form content strategy and end-to-end execution: ideation, scripting, filming, editing, and publishing, delivering approximately 15 videos per week. Achieved consistent 50K–200K+ views per video, while improving video completion rate, engagement, and click-through performance. Analyzed content performance and audience insights to refine direction and optimize CTR. Developed and optimized cross-platform content production SOPs, enhancing team efficiency and output scalability. Leveraged AI tools to streamline content creation and copywriting, boosting overall reach and engagement by around 30%. Led cross-platform content creation and distribution strategy across TikTok and YouTube, aligning formats with platform-specific audience behaviors and driving international audience growth through localization and repurposing, achieving a 50% increase in video views and 30% weekly follower growth. Collaborated with 20+ creators to produce high-performing content and manage