Hi, I'm Donald Yerima, a Creative Marketing & PR Manager with hands-on experience across brand development, digital content, events, graphic design and social media campaigns. I enjoy turning ideas into cohesive campaigns, building strong brand visuals, and growing audiences through creative storytelling. I've led monthly nightlife promotions, founded TrapMass/TMP, and contributed to university and exhibition marketing. I'm passionate about delivering engaging experiences, strong brand identities, and effective communication that drives growth and community engagement.

Donald Yerima

Hi, I'm Donald Yerima, a Creative Marketing & PR Manager with hands-on experience across brand development, digital content, events, graphic design and social media campaigns. I enjoy turning ideas into cohesive campaigns, building strong brand visuals, and growing audiences through creative storytelling. I've led monthly nightlife promotions, founded TrapMass/TMP, and contributed to university and exhibition marketing. I'm passionate about delivering engaging experiences, strong brand identities, and effective communication that drives growth and community engagement.

Available to hire

Hi, I’m Donald Yerima, a Creative Marketing & PR Manager with hands-on experience across brand development, digital content, events, graphic design and social media campaigns. I enjoy turning ideas into cohesive campaigns, building strong brand visuals, and growing audiences through creative storytelling.

I’ve led monthly nightlife promotions, founded TrapMass/TMP, and contributed to university and exhibition marketing. I’m passionate about delivering engaging experiences, strong brand identities, and effective communication that drives growth and community engagement.

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Language

English
Fluent

Work Experience

PR, Marketing & Events Manager at Bar Together / Together Derby
October 1, 2025 - Present
Lead PR, marketing and event operations for monthly last-Friday nightlife events, driving footfall and revenue. Manage VIP/table bookings, online and door ticket sales, guest flow and guest experience. Coordinate DJ bookings, photographers, hosts and venue staff to ensure smooth event delivery. Create promotional campaigns, including flyer concepts, social content, countdown posts and WhatsApp promotions. Build relationships with local creatives and nightlife audiences to expand reach and repeat attendance. Oversee photography/content capture for post-event promotion and future campaigns.
Founder & Creative Brand Manager at TrapMass / TMP
January 1, 2022 - Present
Founded and developed TrapMass/TMP, a UK streetwear brand, overseeing brand identity, product concepts, social media marketing and website development. Directed creative campaigns, lookbooks and launch concepts; built audience engagement through influencer collaborations and community storytelling. Managed product development, supplier communication, photoshoots and brand storytelling.
Marketing & Event Assistant at University of Derby / Banks Mill, Derby
January 1, 2025 - Present
Supported marketing and promotional activity for exhibitions, artist residencies and university projects. Created posters and social assets, artist spotlights, event content and promotional visuals. Assisted with event planning, exhibition promotion, interviews, photography coordination and audience engagement.
Fashion Production & Creative Placement at Reworked 348, Derby
April 1, 2025 - May 1, 2025
Supported sustainable fashion production through pattern work, garment preparation, stock organization and shoot prep. Collaborated within a creative team to meet fast-paced studio deadlines and document design processes.

Education

BA (Hons) Fashion Design & Marketing at University of Derby
January 1, 2023 - January 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail