Senior PPC & Growth Strategist at Teleperformance

Own paid search strategy across a 120-account high-value UK and Ireland portfolio spanning B2B and B2C verticals, with individual accounts spending up to £100K per month. Consistently overachieved on revenue and UAA quotas, maintaining 130%+ attainment across multiple consecutive quarters. Run structured account audits feeding Smart Bidding migrations, search term cleanup, and negative keyword strategy to reduce wasted spend and improve conversion rates. Use auction insights and impression share data to identify competitor displacement opportunities and reallocate budget toward high-intent campaigns. Restructure underperforming accounts into tighter campaign and ad group hierarchies, improving Quality Score and CPA across lead gen and e-commerce clients. Present QBRs and growth strategy to senior client stakeholders, directly contributing to budget increases and product adoption across the portfolio.

Account Manager at Teleperformance

Managed paid search and shopping campaigns across 150+ accounts in lead generation and e-commerce verticals, building tailored bidding and budget strategies for SME and mid-market clients. Exceeded quarterly revenue targets by 10%+ for three consecutive quarters, converting 40% of the portfolio into active growth work each quarter. Lifted lead volume by 60% for sales-driven clients through bid strategy testing, audience layering, and responsive search ad optimisation. Migrated legacy accounts onto Performance Max and Smart Bidding, improving conversion tracking setup and automated bidding performance. Built and delivered bi-weekly Google Ads training on account structure, bidding strategy, and optimisation for groups of up to 30 colleagues.