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Results-driven Communications professional with 10+ years of experience managing external and internal channels, audience engagement, and global social media strategy across multinational and scientific organizations. Proven ability to drive engagement, optimize user journeys, monitor channel performance, and collaborate with brand, media, and international communications teams.…

Berenice Bernal Rivera

Social Media Manager, Content Creator, Content Producer, +2

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Results-driven Communications professional with 10+ years of experience managing external and internal channels, audience engagement, and global social media strategy across multinational and scientific organizations. Proven ability to drive engagement, optimize user journeys, monitor channel performance, and collaborate with brand, media, and international communications teams.…

Available to hire

Results-driven Communications professional with 10+ years of experience managing external and internal channels, audience engagement, and global social media strategy across multinational and scientific organizations. Proven ability to drive engagement, optimize user journeys, monitor channel performance, and collaborate with brand, media, and international communications teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

German

Advanced

Work Experience

Communications Officer (Parental Leave Cover) at European Molecular Biology Laboratory (EMBL), Heidelberg

August 1, 2023 - February 1, 2024

Led cross-site internal and external communications across European EMBL sites during a parental leave cover. Developed and published articles, website content, and social media materials; drove corporate storytelling campaigns; built relationships with internal stakeholders, scientists, and leadership teams to surface compelling stories and initiatives. Managed and grew EMBL's social media presence, achieving ~20% year-over-year engagement growth through organic strategies. Adapted messaging to local contexts across Europe and supported media outreach and content planning in line with business priorities.

Digital & External Communications Specialist at BASF Mexico

April 1, 2016 - July 1, 2022

Led digital and external communications initiatives for BASF Mexico, coordinating internal/external campaigns and producing articles, website content, and social media materials. Supported corporate storytelling, collaborated with internal stakeholders and external agencies, and ensured consistent brand messaging across digital channels. Managed content calendars and tracked performance against KPIs to improve reach and engagement.

Communications Assistant at BASF Mexico (Agricultural Division)

April 1, 2014 - March 1, 2016

Supported communications activities for BASF Mexico's Agricultural division, assisting in internal and external campaigns, preparing materials for newsletters, events, and media outreach, and coordinating with cross-functional teams to execute communications plans.