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I'm Jessica Pamela Toledo Pena, a marketing strategist and creative leader based in Santa Cruz, Bolivia. I help B2B and B2C teams grow by building clear, data-driven marketing strategies, aligning campaigns with business goals, and fostering collaborative cultures that drive consistent execution. I'm passionate about digital innovation, brand equity, and mentoring junior talent. I thrive on turning insights into campaigns that resonate with local markets, expanding online presence, and shaping cross-functional partnerships to deliver measurable ROI.…I'm Jessica Pamela Toledo Pena, a marketing strategist and creative leader based in Santa Cruz, Bolivia. I help B2B and B2C teams grow by building clear, data-driven marketing strategies, aligning campaigns with business goals, and fostering collaborative cultures that drive consistent execution. I'm passionate about digital innovation, brand equity, and mentoring junior talent. I thrive on turning insights into campaigns that resonate with local markets, expanding online presence, and shaping cross-functional partnerships to deliver measurable ROI.

Jessica Pamela Toledo Pena

Digital Marketer, Marketing Strategist, Brand Strategist, +2

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I'm Jessica Pamela Toledo Pena, a marketing strategist and creative leader based in Santa Cruz, Bolivia. I help B2B and B2C teams grow by building clear, data-driven marketing strategies, aligning campaigns with business goals, and fostering collaborative cultures that drive consistent execution. I'm passionate about digital innovation, brand equity, and mentoring junior talent. I thrive on turning insights into campaigns that resonate with local markets, expanding online presence, and shaping cross-functional partnerships to deliver measurable ROI.…I'm Jessica Pamela Toledo Pena, a marketing strategist and creative leader based in Santa Cruz, Bolivia. I help B2B and B2C teams grow by building clear, data-driven marketing strategies, aligning campaigns with business goals, and fostering collaborative cultures that drive consistent execution. I'm passionate about digital innovation, brand equity, and mentoring junior talent. I thrive on turning insights into campaigns that resonate with local markets, expanding online presence, and shaping cross-functional partnerships to deliver measurable ROI.

Available to hire

I’m Jessica Pamela Toledo Pena, a marketing strategist and creative leader based in Santa Cruz, Bolivia. I help B2B and B2C teams grow by building clear, data-driven marketing strategies, aligning campaigns with business goals, and fostering collaborative cultures that drive consistent execution.
I’m passionate about digital innovation, brand equity, and mentoring junior talent. I thrive on turning insights into campaigns that resonate with local markets, expanding online presence, and shaping cross-functional partnerships to deliver measurable ROI.

Skills

Leadership

Experience Level

Leadership

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Head of Marketing at Femenina SRL

March 1, 2024 - Present

Led the marketing strategy for offline and online channels, translating international campaigns into Bolivia's market, managing a team of eight including one remote member, and optimizing a budget (notably reallocating resources to high-impact initiatives for ROI and brand equity. Created and managed paid media strategies on Meta Ads, coordinated with external agencies to improve campaign quality, identified marketing strategies aligned with business goals, conducted market research, and led events, branch openings, and product displays. Reported to the board and collaborated with international partners; mentored junior staff and fostered cross-functional collaboration.

Marketing Manager at Novotel Hotel

December 1, 2023 - March 1, 2024

Analyzed market trends and customer behavior, developed integrated marketing campaigns aligned with brand strategy to boost online presence, implemented paid media strategies on Meta, organized events and exhibitions to promote partnerships, managed social media platforms, and enhanced brand visibility and customer engagement.

Head of Strategy at Organica Services

June 1, 2023 - November 1, 2023

Monitored creative team performance and developed improvement plans; analyzed KPIs to refine targeting, creative, and budget allocation; drove measurable improvements in campaign performance and contributed to strategic development of website front-end design, ensuring brand identity alignment.

Founder & Brand Strategist at Amatista Online

April 1, 2020 - September 1, 2022

Founded and led branding consultancy; built comprehensive brand strategy to improve client image and market presence; managed multiple design projects, established consistent visual direction, and led daily content creation, posting, and community engagement to grow online presence.

Head of Strategic Planning at Arandu Agency

January 1, 2021 - April 1, 2023

Created and managed the strategic planning department; conducted in-depth market analysis, reviewed competitors and consumer behaviors; identified trends and recommended process improvements; designed strategies to improve brand awareness and equity; prepared reports for the board and led planning cycles including goal setting and performance monitoring.