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I am Angela Maffei, a results-driven marketing professional with over a decade of experience in digital marketing strategy, campaign optimization, and brand management. I excel at leading cross-functional teams, driving ROI through integrated campaigns, and elevating online presence across European markets. My expertise spans digital advertising, SEO/SEM, social media, content strategy, and analytics. I thrive in fast-paced environments, collaborating with sales, events, and product teams to craft GTM plans that generate qualified leads and measurable growth.…I am Angela Maffei, a results-driven marketing professional with over a decade of experience in digital marketing strategy, campaign optimization, and brand management. I excel at leading cross-functional teams, driving ROI through integrated campaigns, and elevating online presence across European markets. My expertise spans digital advertising, SEO/SEM, social media, content strategy, and analytics. I thrive in fast-paced environments, collaborating with sales, events, and product teams to craft GTM plans that generate qualified leads and measurable growth.

Angela Maffei

Marketing Strategist, Growth Marketer, Product Marketer, +2

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I am Angela Maffei, a results-driven marketing professional with over a decade of experience in digital marketing strategy, campaign optimization, and brand management. I excel at leading cross-functional teams, driving ROI through integrated campaigns, and elevating online presence across European markets. My expertise spans digital advertising, SEO/SEM, social media, content strategy, and analytics. I thrive in fast-paced environments, collaborating with sales, events, and product teams to craft GTM plans that generate qualified leads and measurable growth.…I am Angela Maffei, a results-driven marketing professional with over a decade of experience in digital marketing strategy, campaign optimization, and brand management. I excel at leading cross-functional teams, driving ROI through integrated campaigns, and elevating online presence across European markets. My expertise spans digital advertising, SEO/SEM, social media, content strategy, and analytics. I thrive in fast-paced environments, collaborating with sales, events, and product teams to craft GTM plans that generate qualified leads and measurable growth.

Available to hire

I am Angela Maffei, a results-driven marketing professional with over a decade of experience in digital marketing strategy, campaign optimization, and brand management. I excel at leading cross-functional teams, driving ROI through integrated campaigns, and elevating online presence across European markets.

My expertise spans digital advertising, SEO/SEM, social media, content strategy, and analytics. I thrive in fast-paced environments, collaborating with sales, events, and product teams to craft GTM plans that generate qualified leads and measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

English

Fluent

Work Experience

Digital Marketing Manager at Veeva Systems

July 1, 2020 - Present

Led end-to-end Digital Go-to-Market (GTM) strategy and execution across multiple portfolios and European territories; drove sales pipeline and revenue opportunities; managed PPC campaigns (Google Ads, LinkedIn) with CRO; owned content governance for veeva.com across 6 languages; collaborated with Events, Field Marketing, and Sales for integrated campaigns; analyzed performance using Google Analytics and Leadlander; managed complex digital projects from scoping to go-live; ensured SEO/brand compliance across European sites.

Online Marketing Manager at Hertz Europe

May 1, 2018 - July 1, 2020

Directed external agency relationships (PPC, SEO, CRM, Social) to implement integrated campaigns in 6 languages; defined UX and media strategy for new product launches in pilot cities; coordinated promotions with the pricing team; ensured coherent brand messaging across online and offline touchpoints.

Digital Marketing Assistant at Graitec

January 1, 2017 - April 1, 2018

Managed 5 company social media pages using HubSpot; collaborated with local market teams to define cohesive social strategies; optimized Joomla website via internal/external linking, keyword research, and improved information architecture; created lead-generating articles and landing pages with A/B testing; analyzed performance and refined strategies.