Hi, I’m Deji Oduwole, a growth-focused marketing executive with 15+ years building and scaling iconic consumer brands across DTC, retail, and omnichannel. I led P&L accountability for multi-brand portfolios at Procter & Gamble and, most recently, scaled WindmillAir.com from seed to profitability with 20x revenue growth, CAC reductions, and our first national TV campaign. Previously, I built and led GTM platforms for major P&G brands, delivering breakthrough growth and retail partnerships. I operate as a brand-ops-engineering hybrid—equally fluent in performance marketing, P&L management, and the systems that enable a marketing organization to scale. I advise founders, CEOs, and boards on GTM strategy, product innovation, and fundraising narratives.

Deji Oduwole

Hi, I’m Deji Oduwole, a growth-focused marketing executive with 15+ years building and scaling iconic consumer brands across DTC, retail, and omnichannel. I led P&L accountability for multi-brand portfolios at Procter & Gamble and, most recently, scaled WindmillAir.com from seed to profitability with 20x revenue growth, CAC reductions, and our first national TV campaign. Previously, I built and led GTM platforms for major P&G brands, delivering breakthrough growth and retail partnerships. I operate as a brand-ops-engineering hybrid—equally fluent in performance marketing, P&L management, and the systems that enable a marketing organization to scale. I advise founders, CEOs, and boards on GTM strategy, product innovation, and fundraising narratives.

Available to hire

Hi, I’m Deji Oduwole, a growth-focused marketing executive with 15+ years building and scaling iconic consumer brands across DTC, retail, and omnichannel. I led P&L accountability for multi-brand portfolios at Procter & Gamble and, most recently, scaled WindmillAir.com from seed to profitability with 20x revenue growth, CAC reductions, and our first national TV campaign. Previously, I built and led GTM platforms for major P&G brands, delivering breakthrough growth and retail partnerships.

I operate as a brand-ops-engineering hybrid—equally fluent in performance marketing, P&L management, and the systems that enable a marketing organization to scale. I advise founders, CEOs, and boards on GTM strategy, product innovation, and fundraising narratives.

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Work Experience

Chief Marketing Officer at WindmillAir.com
January 1, 2021 - Present
Promoted to CMO in 2023; assumed de facto COO scope from 2024, owning both marketing and broader operational strategy. Scaled revenue 20x from seed stage to a profitable, nationally distributed brand; cut CAC 80%+ on Meta and paid search; built first national TV campaign; established email/CRM from scratch; grew Amazon to eight figures in revenue; achieved 85% CAGR in Home Depot; broke into the air purifier category with profitability within 6 months. Led a high-performing marketing organization and advised the CEO/board on GTM, product innovation, and fundraising narrative.
Brand Manager, eCommerce (Tide + Portfolio) at Procter & Gamble
January 1, 2017 - January 1, 2021
Led triple-digit growth across Amazon, Walmart, and Target; delivered company-best search and retail media performance across the portfolio.
Senior Brand Manager, Tide at Procter & Gamble
January 1, 2017 - January 1, 2021
Reversed declining product performance to +14% CAGR through brand revitalization; launched Power PODS, Antibacterial Spray, and Tide-to-Go Wipes, each supported by national media campaigns.
Director, eCommerce, Kroger at Procter & Gamble
January 1, 2017 - January 1, 2021
Architected and led P&G and Kroger's first joint eCommerce growth plan, integrating TV, CRM, and retail media into a single, coordinated system; improved LTV and CAC through data-driven targeting and omnichannel activation.
Head of Brand & Sales, Canada at Procter & Gamble (Gain, Downy, Bounce)
January 1, 2017 - January 1, 2021
Owned full B2B/B2C strategy across three Fabric Care brands; built the go-to-market platform with country-GM scope, delivering a $250M P&L performance and foundational growth architecture for future s-curves.
Operations & Project Manager at Various Locations (Augusta, GA and Alexandria, LA)
January 1, 2010 - December 31, 2016
Managed a $15M+ CAPEX innovation portfolio and led 20+ FTEs; established the operational foundation underpinning the brand- and systems-hybrid approach.

Education

MBA at Duke University – The Fuqua School of Business
January 11, 2030 - June 25, 2026
BS at University of New Orleans, Electrical Engineering + Business
January 11, 2030 - June 25, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Professional Services