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I'm Fahmida Naz, a content and creative strategy leader focused on crafting brand narratives that resonate. Over 11 years, I've built and scaled content across digital, social, video, and influencer platforms while guiding cross-functional teams to win. I thrive on turning complex briefs into compelling experiences and directing end-to-end production with an eye for innovation and impact. I blend a strong editorial foundation from broadcast journalism with commercial savvy across FMCG, BFSI, health, and tech. I love leading multi-brand ecosystems, leveraging AI-native tools to accelerate workflows, and collaborating with writers, designers, and marketers to deliver standout work that drives growth and engagement.…I'm Fahmida Naz, a content and creative strategy leader focused on crafting brand narratives that resonate. Over 11 years, I've built and scaled content across digital, social, video, and influencer platforms while guiding cross-functional teams to win. I thrive on turning complex briefs into compelling experiences and directing end-to-end production with an eye for innovation and impact. I blend a strong editorial foundation from broadcast journalism with commercial savvy across FMCG, BFSI, health, and tech. I love leading multi-brand ecosystems, leveraging AI-native tools to accelerate workflows, and collaborating with writers, designers, and marketers to deliver standout work that drives growth and engagement.

Fahmida Naz

Creative Director, Content Producer, Brand Strategist, +2

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I'm Fahmida Naz, a content and creative strategy leader focused on crafting brand narratives that resonate. Over 11 years, I've built and scaled content across digital, social, video, and influencer platforms while guiding cross-functional teams to win. I thrive on turning complex briefs into compelling experiences and directing end-to-end production with an eye for innovation and impact. I blend a strong editorial foundation from broadcast journalism with commercial savvy across FMCG, BFSI, health, and tech. I love leading multi-brand ecosystems, leveraging AI-native tools to accelerate workflows, and collaborating with writers, designers, and marketers to deliver standout work that drives growth and engagement.…I'm Fahmida Naz, a content and creative strategy leader focused on crafting brand narratives that resonate. Over 11 years, I've built and scaled content across digital, social, video, and influencer platforms while guiding cross-functional teams to win. I thrive on turning complex briefs into compelling experiences and directing end-to-end production with an eye for innovation and impact. I blend a strong editorial foundation from broadcast journalism with commercial savvy across FMCG, BFSI, health, and tech. I love leading multi-brand ecosystems, leveraging AI-native tools to accelerate workflows, and collaborating with writers, designers, and marketers to deliver standout work that drives growth and engagement.

Available to hire

I’m Fahmida Naz, a content and creative strategy leader focused on crafting brand narratives that resonate. Over 11 years, I’ve built and scaled content across digital, social, video, and influencer platforms while guiding cross-functional teams to win. I thrive on turning complex briefs into compelling experiences and directing end-to-end production with an eye for innovation and impact.

I blend a strong editorial foundation from broadcast journalism with commercial savvy across FMCG, BFSI, health, and tech. I love leading multi-brand ecosystems, leveraging AI-native tools to accelerate workflows, and collaborating with writers, designers, and marketers to deliver standout work that drives growth and engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Fluent

Bengali

Fluent

Work Experience

Assistant General Manager, Content Development at Pittie Consumer

September 1, 2025 - April 1, 2026

Led content strategy and creative execution across five consumer brands (Shubhkart, Chakaachak, Bodify, Shinezap, Freshzap) across digital, social, retail, and e-commerce touchpoints. Managed a team of five and multiple external agency partners; directed two major festive campaigns and Valentine’s Day campaigns; produced three corporate films; conceptualised and produced two AI-led original series for Shubhkart (Tithi Vishesh and Parv Aur Parampara); created an AI-generated character series for Chakaachak (Safai Squad); produced 300+ SKU listing videos; deployed AI-native tools (Google Veo 3.1, Nano Banana) to accelerate ideation and reduce production timelines; produced 4 end-to-end AI DVCs; conceptualised Pittie Consumer’s internal annual event Manzil 2026.

Creative Consultant at Freelance / Self-Employed

July 1, 2024 - August 31, 2025

Independently managed 15+ brand engagements including ICICI Direct, AU Small Finance Bank, Muthoot Finance, Max Life Insurance, HDFC Ergo, HealthifyMe, Motul, and Dot & Key. Developed integrated campaign strategies and pitch decks; oversaw full production lifecycle from scripting and shoot direction to post-production supervision; built AI-generated storyboards and visuals using KlingAI, LTX Studio, and Google VEO; led cross-functional teams of writers, designers, editors, and marketers across concurrent projects.

Creative Lead – AI Influencer at AVTR Meta Labs

March 1, 2024 - June 1, 2024

Directed all content for Naina, India’s first AI influencer—leading a team of 4 across Instagram, YouTube, Facebook, and Snapchat. Scaled Instagram following from 100K to 350K in under 4 months; videos organically reached 1M-8M+ views. Led branded content campaigns for Oppo, Baskin Robbins, and WowMomo, aligning influencer persona with brand goals to drive revenue.

Lead Creative Producer at Jio Creative Labs (Reliance)

April 1, 2023 - October 1, 2023

Headed creative development for long-format fiction and non-fiction content from concept to delivery; led a team of 5. Co-wrote the initial script for Hai Junoon! Dream. Dare. Dominate, a JioHotstar original web series. Delivered branded storytelling projects for Muthoot Finance, Invisalign, and Glenmark across digital platforms.

Sr. Multimedia Producer at NDTV Profit

December 1, 2018 - March 1, 2023

Produced 300+ pieces of content over 4.5 years, including daily breaking news videos, special features, and 10+ independently reported bylines. Created and led Breaking Barriers, an 8-part episodic series spotlighting women achievers; mentored junior producers to uplift content quality and output standards.

Video Content Producer at HT Media (Hindustan Times & Mint)

April 1, 2017 - November 1, 2018

Produced Artist at Work, a Facebook original series; directed social video content for HT and Mint platforms; led video production for flagship events including the HT Leadership Summit and HT Most Stylish Awards.

Assistant Director at Small Screen Productions

January 1, 2015 - January 1, 2017

TV productions for History TV18, NDTV GoodTimes, and Discovery India; contributed to creative direction and production coordination during early career.

Creative Producer at Baanyan Tree Productions

January 1, 2015 - January 1, 2017

Developed digital-first content for 101India.com; driven end-to-end production and storytelling across platforms.