I’m a creative director who combines data-driven strategy with trend-forward social storytelling. I’ve produced end-to-end UGC campaigns for more than 150 national brands, helping content reach over 12 million people across platforms. My work spans mobile-first video production, scripting, on-camera performance, campaign leadership, and hands-on shoot management for lifestyle, beauty, and consumer brands. I enjoy turning audience insights into content that feels authentic, engaging, and commercially effective. Alongside my creative work, I bring a strong background in analytics, process automation, dashboard development, and cross-functional partnerships. Whether I’m directing a high-performing paid campaign, creating an organic TikTok integration, or improving operational workflows, I focus on building thoughtful experiences that generate measurable growth.…I’m a creative director who combines data-driven strategy with trend-forward social storytelling. I’ve produced end-to-end UGC campaigns for more than 150 national brands, helping content reach over 12 million people across platforms. My work spans mobile-first video production, scripting, on-camera performance, campaign leadership, and hands-on shoot management for lifestyle, beauty, and consumer brands. I enjoy turning audience insights into content that feels authentic, engaging, and commercially effective. Alongside my creative work, I bring a strong background in analytics, process automation, dashboard development, and cross-functional partnerships. Whether I’m directing a high-performing paid campaign, creating an organic TikTok integration, or improving operational workflows, I focus on building thoughtful experiences that generate measurable growth.WWWW…