I’m a creative and results-driven Social Media & Digital Marketing professional with 6+ years of experience delivering Meta Ads, Social Media Marketing, Content Creation, Campaign Management, Performance Marketing, and Digital Strategy across ecommerce, hospitality, tourism, retail, construction, and B2B industries. I’m passionate about turning ideas into high-performing campaigns that engage audiences and drive measurable results. I thrive at the intersection of creativity and data-driven decision-making, translating insights into compelling content and customer experiences. I’ve led multi-channel campaigns, built strong digital brands, and empowered teams through knowledge sharing and collaboration, proudly supporting hospitality and tourism brands from Ireland and beyond.

Sahithi Dandu

I’m a creative and results-driven Social Media & Digital Marketing professional with 6+ years of experience delivering Meta Ads, Social Media Marketing, Content Creation, Campaign Management, Performance Marketing, and Digital Strategy across ecommerce, hospitality, tourism, retail, construction, and B2B industries. I’m passionate about turning ideas into high-performing campaigns that engage audiences and drive measurable results. I thrive at the intersection of creativity and data-driven decision-making, translating insights into compelling content and customer experiences. I’ve led multi-channel campaigns, built strong digital brands, and empowered teams through knowledge sharing and collaboration, proudly supporting hospitality and tourism brands from Ireland and beyond.

Available to hire

I’m a creative and results-driven Social Media & Digital Marketing professional with 6+ years of experience delivering Meta Ads, Social Media Marketing, Content Creation, Campaign Management, Performance Marketing, and Digital Strategy across ecommerce, hospitality, tourism, retail, construction, and B2B industries. I’m passionate about turning ideas into high-performing campaigns that engage audiences and drive measurable results.

I thrive at the intersection of creativity and data-driven decision-making, translating insights into compelling content and customer experiences. I’ve led multi-channel campaigns, built strong digital brands, and empowered teams through knowledge sharing and collaboration, proudly supporting hospitality and tourism brands from Ireland and beyond.

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Language

English
Fluent

Work Experience

Senior E-Commerce Executive at TRI Equestrian Limited
May 1, 2025 - Present
Planned and executed Meta Ads campaigns, social media initiatives, and seasonal marketing campaigns to drive customer engagement and sales. Managed website content, promotional assets, and digital marketing campaigns across multiple channels. Monitored campaign performance using Meta Business Suite and GA4, implementing optimisation strategies to improve engagement and conversions. Created marketing content, landing pages, and promotional materials aligned with brand objectives. Produced performance reports and presented recommendations to support continuous campaign improvement.
Social Media & Performance Marketing Executive at Prishé Beauty
October 1, 2023 - December 1, 2023
Managed Meta Ads and Google Ads Campaigns focused on customer acquisition and brand awareness. Created engaging social media content, promotional graphics, reels, and marketing videos. Planned, scheduled, and managed content across multiple social media platforms. Increased Instagram audience from 2,000 to over 18,000 followers through consistent content strategy and audience engagement. Analysed campaign performance and optimised advertising campaigns based on engagement and conversion data. Produced campaign reports and communicated performance insights to stakeholders.
Digital Marketing Strategist at LMM Care
October 1, 2023 - December 1, 2023
Managed website content, landing pages, blogs, and digital communications. Supported SEO, website optimisation, and lead generation initiatives. Analysed website traffic and user behaviour using Google Analytics. Created digital marketing content and customer communications.
CRM & Digital Marketing Manager at Softpath System
December 1, 2022 - May 1, 2023
Managed CRM campaigns, customer engagement initiatives, and email marketing programmes. Developed automated customer journeys and targeted communication campaigns. Produced marketing reports and campaign performance dashboards. Worked closely with stakeholders to explain campaign performance and recommend optimisation strategies. Achieved an average 32% email open rate through targeted customer engagement campaigns.
Senior Digital Marketing Executive at Pendem Infra Developers
October 1, 2019 - October 1, 2022
Managed integrated Meta Ads, Google Ads, email marketing, and social media campaigns. Generated 100+ qualified leads per month through targeted digital marketing campaigns. Produced marketing reports and performance insights to guide campaign optimisation. Created promotional content, campaign assets, and digital communications. Analysed campaign performance and recommended improvements based on customer engagement and ROI.
Marketing, Content & Business Operations at Family -Owned 5-Star Hotel & Tourism Business
January 1, 2019 - Present
Marketing, content creation, and business operations for a family-owned hotel and tourism business. Develop and execute social media campaigns to promote hospitality services, tourism packages, weddings, corporate events, and customer experiences. Create engaging video content, photography, promotional campaigns, and digital marketing assets across platforms. Manage Meta Advertising campaigns to increase bookings, enquiries, and engagement. Plan seasonal campaigns, wedding promotions, event marketing, and tourism campaigns. Produce marketing content including brochures, website content, and customer communications. Schedule, publish, and monitor content while analysing engagement and campaign performance. Support customer communications and provide guidance to team on marketing activities and digital best practices. Continue supporting marketing strategy remotely from Ireland.
Marketing, Content & Business Operations at Family-Owned 5-Star Hotel & Tourism Business
January 1, 2019 - Present
Developed and executed social media marketing campaigns to promote hospitality services, tourism packages, weddings, corporate events, and customer experiences; created engaging video content, photography, promotional campaigns, and digital marketing assets across multiple social media platforms; managed Meta advertising campaigns to increase bookings, enquiries, and customer engagement; planned seasonal campaigns, wedding promotions, event marketing, and tourism campaigns; produced marketing content including brochures, website content, and customer communications; scheduled, published, and monitored content across digital platforms while analyzing engagement and campaign performance; supported customer communication and provided guidance to team members on marketing activities, campaign execution, and digital best practices; continued supporting marketing strategy and growth remotely while based in Ireland.

Education

MSc Digital Marketing at Technological University of the Shannon
January 1, 2023 - January 1, 2024
MSc Digital Marketing at Technological University of the Shannon
January 1, 2023 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Retail, Professional Services, Media & Entertainment, Other, Software & Internet