Xiaoying Li
Hi, I’m Xiaoying Li, a multidisciplinary graphic designer with a passion for visual identity, branding, and user-centered design.
About
Hi, I’m Xiaoying Li, a multidisciplinary graphic designer with a passion for visual identity, branding, and user-centered design. I enjoy collaborating with cross-cultural teams to translate client needs into clear, engaging visuals across logos, posters, brochures, and digital assets. I thrive in fast-paced environments and love exploring typography, motion graphics, and multi-channel design to tell compelling stories.
Based in Hong Kong with experiences in Glasgow and Beijing, I bring curiosity, adaptability, and a hands-on approach to every project. I value feedback, iteration, and thoughtful problem-solving to deliver design that resonates with audiences and supports brand goals.
- 2 years' experience
- Joined June 2026
Industry experience
- Media & Entertainment
- Professional Services
- Education
- Software & Internet
More experts in Hong Kong, Hong Kong
Work experience· 8 roles
Provided design concepts and carried out design works including logo, poster, brochure and banner for different project groups. Attended site visit and group meetings, learning background & clients' needs and following up feedbacks with PM.
Visual identity design for the POST exhibition; collaborated with the curator to discuss the exhibition's theme and branding strategy.
Visual identity design for the POST exhibition; collaborated with curator to discuss the exhibition's theme.
Education· 9
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