Hi, I’m Xiaoying Li, a multidisciplinary graphic designer with a passion for visual identity, branding, and user-centered design. I enjoy collaborating with cross-cultural teams to translate client needs into clear, engaging visuals across logos, posters, brochures, and digital assets. I thrive in fast-paced environments and love exploring typography, motion graphics, and multi-channel design to tell compelling stories. Based in Hong Kong with experiences in Glasgow and Beijing, I bring curiosity, adaptability, and a hands-on approach to every project. I value feedback, iteration, and thoughtful problem-solving to deliver design that resonates with audiences and supports brand goals.…

Xiaoying Li

Hi, I’m Xiaoying Li, a multidisciplinary graphic designer with a passion for visual identity, branding, and user-centered design. I enjoy collaborating with cross-cultural teams to translate client needs into clear, engaging visuals across logos, posters, brochures, and digital assets. I thrive in fast-paced environments and love exploring typography, motion graphics, and multi-channel design to tell compelling stories. Based in Hong Kong with experiences in Glasgow and Beijing, I bring curiosity, adaptability, and a hands-on approach to every project. I value feedback, iteration, and thoughtful problem-solving to deliver design that resonates with audiences and supports brand goals.…

Available to hire

Hi, I’m Xiaoying Li, a multidisciplinary graphic designer with a passion for visual identity, branding, and user-centered design. I enjoy collaborating with cross-cultural teams to translate client needs into clear, engaging visuals across logos, posters, brochures, and digital assets. I thrive in fast-paced environments and love exploring typography, motion graphics, and multi-channel design to tell compelling stories.

Based in Hong Kong with experiences in Glasgow and Beijing, I bring curiosity, adaptability, and a hands-on approach to every project. I value feedback, iteration, and thoughtful problem-solving to deliver design that resonates with audiences and supports brand goals.

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Skills

Experience Level

Language

English
Advanced
Chinese
Fluent

Work Experience

Junior Art Director at Wowwowtank
June 1, 2024 - June 30, 2025
Provided design concepts and carried out design works including logo, poster, brochure and banner for different project groups. Attended site visit and group meetings, learning background & clients' needs and following up feedbacks with PM.
Graphic Designer Intern at Castbox
October 1, 2020 - December 31, 2021
Collaborated with senior designers to design works, including LOGO, webpage, and typography design. Redesigned parts of visual identity based on user experience feedback and version updates.
Visual Identity Designer at POST Exhibition, Glasgow
June 1, 2023 - July 1, 2023
Visual identity design for the POST exhibition; collaborated with curator to discuss the exhibition's theme.
Visual Identity Designer at Longhua District City Identity Project (Remote)
August 1, 2021 - October 1, 2021
City identity design for Longhua district, including logo, business card, poster, conference card and other visual elements; researched city's cultural background and urban development; produced typography and minor animation effects; applied typeface to webpage and promotion posters.
Volunteer Graphic Designer at Hodiya International Volunteer, Sri Lanka
July 1, 2017 - August 1, 2017
Redesigned the interior environment of a local kindergarten, including the wall, floor, and furniture layout; researched the influence of interior environment on children's psychology and emotions; organized two offline activities at the University of Colombo, promoting cultural exchanges.
Visual Identity Designer at POST Exhibition (Glasgow)
June 1, 2023 - July 31, 2023
Visual identity design for the POST exhibition; collaborated with the curator to discuss the exhibition's theme and branding strategy.
Visual Designer at Longhua District City Identity Project
August 1, 2021 - October 1, 2021
City Identity design for Longhua district; communicated with strategists about design requirements; designed logo, business card, poster, conference card, and other visual elements; researched the city's cultural background and urban development; executed typography and minor animation effects; applied typeface to webpage, Instagram story, and promotional posters.
Volunteer Interior Designer at Hodiya International Volunteer Program (Sri Lanka)
July 1, 2017 - August 1, 2017
Redesigned the interior environment of a local kindergarten, including walls, floors, and furniture layout; researched the influence of internal environment on children's psychology and emotions; organized two offline activities at the University of Colombo to promote cultural exchanges.

Education

MA at The Glasgow School of Art
September 1, 2021 - July 31, 2023
BA at Beihang University
September 1, 2015 - June 30, 2019
Master of Arts in Communication Design at The Glasgow School of Art
September 1, 2021 - July 31, 2023
Bachelor of Arts in Communication Design at Beihang University
September 1, 2015 - June 30, 2019
MA at The Glasgow School of Art
September 1, 2021 - July 1, 2023
BA at Beihang University
September 1, 2015 - June 1, 2019
MA in Communication Design at The Glasgow School of Art
September 1, 2021 - July 1, 2023
SHIFT Collaborative Graduate Training Programme at SHIFT Collaborative Graduate Training Programme (Glasgow School of Art)
September 1, 2021 - July 1, 2023
BA in Communication Design at Beihang University
September 1, 2015 - June 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet

Skills

Experience Level