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I am a strategic, data-driven copywriter with over 7 years of experience shaping, governing, and optimizing large-scale digital content across multiple platforms. I specialize in brand messaging, tone-of-voice development, and content governance to ensure consistency and compliance while driving engagement. I have a proven track record leading cross-functional teams—across marketing, product, and tech—to deliver high-quality content on time. My strengths include editorial planning, multilingual content management, and turning insights from analytics into opportunities for growth.…I am a strategic, data-driven copywriter with over 7 years of experience shaping, governing, and optimizing large-scale digital content across multiple platforms. I specialize in brand messaging, tone-of-voice development, and content governance to ensure consistency and compliance while driving engagement. I have a proven track record leading cross-functional teams—across marketing, product, and tech—to deliver high-quality content on time. My strengths include editorial planning, multilingual content management, and turning insights from analytics into opportunities for growth.

Hadeel Al Zaid

Copywriter, Content Strategist, Content Producer, +2

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I am a strategic, data-driven copywriter with over 7 years of experience shaping, governing, and optimizing large-scale digital content across multiple platforms. I specialize in brand messaging, tone-of-voice development, and content governance to ensure consistency and compliance while driving engagement. I have a proven track record leading cross-functional teams—across marketing, product, and tech—to deliver high-quality content on time. My strengths include editorial planning, multilingual content management, and turning insights from analytics into opportunities for growth.…I am a strategic, data-driven copywriter with over 7 years of experience shaping, governing, and optimizing large-scale digital content across multiple platforms. I specialize in brand messaging, tone-of-voice development, and content governance to ensure consistency and compliance while driving engagement. I have a proven track record leading cross-functional teams—across marketing, product, and tech—to deliver high-quality content on time. My strengths include editorial planning, multilingual content management, and turning insights from analytics into opportunities for growth.

Available to hire

I am a strategic, data-driven copywriter with over 7 years of experience shaping, governing, and optimizing large-scale digital content across multiple platforms. I specialize in brand messaging, tone-of-voice development, and content governance to ensure consistency and compliance while driving engagement.

I have a proven track record leading cross-functional teams—across marketing, product, and tech—to deliver high-quality content on time. My strengths include editorial planning, multilingual content management, and turning insights from analytics into opportunities for growth.

Skills

Copywriting

SEO Copywriting

Experience Level

Copywriting

Expert

SEO Copywriting

Expert

Work Experience

Senior Digital Marketing Content Specialist at NEOM

June 1, 2022 - Present

Co-created and executed digital marketing content strategies to support NEOM’s global branding. Managed digital marketing and always-on campaigns, conducted A/B testing, and generated regular performance reports. Led data-driven digital content strategy for web pages and cross-platform campaigns. Supervised agencies and internal teams to deliver consistent, high-quality content. Developed tone of voice, glossaries, and content guidelines to standardize communication. Conducted market research and trend analysis to identify new content opportunities.

Digital Content Senior Officer at Seera Group (Almosafer/ Lumi/ Elaa)

May 1, 2021 - June 1, 2022

Developed and optimized content marketing and social strategies for B2B and B2C audiences. Managed and localized content for websites, apps, social media, and CRM campaigns. Conducted A/B testing, SEO optimization, and SEM campaigns to maximize performance. Partnered with cross-functional teams to align content and marketing objectives.

Translator & Content Specialist at Norconsult Telematics

June 1, 2019 - May 1, 2021

Translator and content specialist for telematics projects, handling multilingual content and localization.