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Monique Leighton

Available to hire

I am Monique Leighton, a Jamaica-based Paid Media Specialist and Brand Strategist open to remote roles.

About

I am Monique Leighton, a Jamaica-based Paid Media Specialist and Brand Strategist open to remote roles. I have experience managing and optimizing campaigns across Meta and Google Ads for clients across multiple industries, in both agency and freelance settings, delivering measurable results and scalable paid acquisition.

In my work, I develop data-driven strategies, collaborate with cross-functional teams, and continuously optimize budgets to improve ROIs while maintaining efficiency. I enjoy turning insights into impactful campaigns that drive traffic, conversions, and brand growth.

  • 6 years' experience
  • Joined June 2026

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services

Work experience· 6 roles

Paid Social Manager · HP / Nimble Talent (HP client)Feb 2026 – May 2026 · 4 mos

Support and optimize paid social campaigns for a global technology brand across Meta platforms; monitor performance, identify opportunities to improve efficiency, and collaborate with cross-functional teams.

Paid Media Manager · Envision CommunicationsJun 2025 – Present · 1 yr 6 mos

Manage up to $40K/month in paid media spend across Meta and Google Ads for clients across multiple industries. Reduce CPA by 20-30% through audience targeting and creative optimization. Improve ROAS by 25% through campaign restructuring and budget allocation strategies. Increase conversion volume by 30% while maintaining efficiency targets. Plan and execute full-funnel campaigns across awareness, consideration and conversion stages.

Brand Manager · Brightstar Lottery (formerly IGT)Jan 2024 – Jan 2026 · 2 yrs 1 mo

Implementing marketing campaigns for digital and traditional advertising. Develop brand strategies aligned with client goals. Manage budgets for assigned brands, optimizing marketing spend to maximize ROI and ensure cost-effective execution.

Digital Media Executive · Digicel GroupSep 2022 – Dec 2023 · 1 yr 4 mos
Digital Marketer · Limners and Bards (The LAB)Jan 2020 – Dec 2021 · 2 yrs
Digital Media Coordinator · Continental Baking Co.Nov 2019 – Dec 2021 · 2 yrs 2 mos

Education

Associate Degree in General Studies · University of the West Indies, Mona2007 – 2014
MSc Marketing & Data Analytics · Wolmer's Girls' School2021 – 2023

Certifications and awards

Google Display Ads Certification2030 – 2026
Google Video Ads Certification2030 – 2026
Google Search Ads Certification2030 – 2026
LinkedIn Marketing Solutions Fundamentals2021 – 2022

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