Monique Leighton
I am Monique Leighton, a Jamaica-based Paid Media Specialist and Brand Strategist open to remote roles.
About
I am Monique Leighton, a Jamaica-based Paid Media Specialist and Brand Strategist open to remote roles. I have experience managing and optimizing campaigns across Meta and Google Ads for clients across multiple industries, in both agency and freelance settings, delivering measurable results and scalable paid acquisition.
In my work, I develop data-driven strategies, collaborate with cross-functional teams, and continuously optimize budgets to improve ROIs while maintaining efficiency. I enjoy turning insights into impactful campaigns that drive traffic, conversions, and brand growth.
- 6 years' experience
- Joined June 2026
Skills· 9
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
Work experience· 6 roles
Support and optimize paid social campaigns for a global technology brand across Meta platforms; monitor performance, identify opportunities to improve efficiency, and collaborate with cross-functional teams.
Manage up to $40K/month in paid media spend across Meta and Google Ads for clients across multiple industries. Reduce CPA by 20-30% through audience targeting and creative optimization. Improve ROAS by 25% through campaign restructuring and budget allocation strategies. Increase conversion volume by 30% while maintaining efficiency targets. Plan and execute full-funnel campaigns across awareness, consideration and conversion stages.
Implementing marketing campaigns for digital and traditional advertising. Develop brand strategies aligned with client goals. Manage budgets for assigned brands, optimizing marketing spend to maximize ROI and ensure cost-effective execution.
Education
Certifications and awards
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