Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am Monique Leighton, a Jamaica-based Paid Media Specialist and Brand Strategist open to remote roles. I have experience managing and optimizing campaigns across Meta and Google Ads for clients across multiple industries, in both agency and freelance settings, delivering measurable results and scalable paid acquisition. In my work, I develop data-driven strategies, collaborate with cross-functional teams, and continuously optimize budgets to improve ROIs while maintaining efficiency. I enjoy turning insights into impactful campaigns that drive traffic, conversions, and brand growth.…I am Monique Leighton, a Jamaica-based Paid Media Specialist and Brand Strategist open to remote roles. I have experience managing and optimizing campaigns across Meta and Google Ads for clients across multiple industries, in both agency and freelance settings, delivering measurable results and scalable paid acquisition. In my work, I develop data-driven strategies, collaborate with cross-functional teams, and continuously optimize budgets to improve ROIs while maintaining efficiency. I enjoy turning insights into impactful campaigns that drive traffic, conversions, and brand growth.

Monique Leighton

Brand Strategist, Marketing Strategist, Social Media Manager, +1





I am Monique Leighton, a Jamaica-based Paid Media Specialist and Brand Strategist open to remote roles. I have experience managing and optimizing campaigns across Meta and Google Ads for clients across multiple industries, in both agency and freelance settings, delivering measurable results and scalable paid acquisition. In my work, I develop data-driven strategies, collaborate with cross-functional teams, and continuously optimize budgets to improve ROIs while maintaining efficiency. I enjoy turning insights into impactful campaigns that drive traffic, conversions, and brand growth.…I am Monique Leighton, a Jamaica-based Paid Media Specialist and Brand Strategist open to remote roles. I have experience managing and optimizing campaigns across Meta and Google Ads for clients across multiple industries, in both agency and freelance settings, delivering measurable results and scalable paid acquisition. In my work, I develop data-driven strategies, collaborate with cross-functional teams, and continuously optimize budgets to improve ROIs while maintaining efficiency. I enjoy turning insights into impactful campaigns that drive traffic, conversions, and brand growth.

Available to hire

I am Monique Leighton, a Jamaica-based Paid Media Specialist and Brand Strategist open to remote roles. I have experience managing and optimizing campaigns across Meta and Google Ads for clients across multiple industries, in both agency and freelance settings, delivering measurable results and scalable paid acquisition.

In my work, I develop data-driven strategies, collaborate with cross-functional teams, and continuously optimize budgets to improve ROIs while maintaining efficiency. I enjoy turning insights into impactful campaigns that drive traffic, conversions, and brand growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Paid Social Manager at HP / Nimble Talent (HP client)

February 1, 2026 - May 31, 2026

Support and optimize paid social campaigns for a global technology brand across Meta platforms; monitor performance, identify opportunities to improve efficiency, and collaborate with cross-functional teams.

Paid Media Manager at Envision Communications

June 1, 2025 - Present

Manage up to $40K/month in paid media spend across Meta and Google Ads for clients across multiple industries. Reduce CPA by 20-30% through audience targeting and creative optimization. Improve ROAS by 25% through campaign restructuring and budget allocation strategies. Increase conversion volume by 30% while maintaining efficiency targets. Plan and execute full-funnel campaigns across awareness, consideration and conversion stages.

Brand Manager at Brightstar Lottery (formerly IGT)

January 1, 2024 - January 1, 2026

Implementing marketing campaigns for digital and traditional advertising. Develop brand strategies aligned with client goals. Manage budgets for assigned brands, optimizing marketing spend to maximize ROI and ensure cost-effective execution.

Digital Media Executive at Digicel Group

September 1, 2022 - December 31, 2023

Google Ads platform lead, driving success across Display, Search, PMAX and App Install campaigns with a 20% improvement in click-through rates. Developed and executed data-driven digital advertising strategies that increased campaign ROI by 35% and exceeded KPIs across Meta and Google platforms. Conducted competitive ad research and collaborated with creative teams to refine ad copy and landing pages.

Digital Marketer at Limners and Bards (The LAB)

January 1, 2020 - December 31, 2021

Managed 5+ client accounts simultaneously while delivering strategic reports and insights to improve performance. Planned and executed paid media campaigns for external clients, optimizing ad performance and driving increased traffic and conversions.

Digital Media Coordinator at Continental Baking Co.

November 1, 2019 - December 31, 2021

Collaborated with cross-functional teams to develop and execute 360° marketing campaigns in a timely and effective manner. Managed and grew the company’s social media presence by 60% within a 9-month period through strategic content planning, audience engagement, and data-driven optimizations. Prepared and managed budgets for digital and traditional media campaigns, ensuring optimal allocation of resources and cost-effective execution.