Developed KPI-driven Salesforce and Power BI dashboards for a proprietary ATS platform to surface insights on hiring funnel performance, recruiter activity, candidate drop-off, and geographic patterns. Collaborated on CRM–ATS integration with business development and product engineering teams to refine lead engagement strategy and align recruiting operations in technical staffing and consulting. Extracted and cleaned user behavioral and job application data from the ATS platform using SQL and Excel to prepare datasets for in-depth analysis, ensuring high data quality and consistency across sources. Analyzed recruitment and candidate matching metrics, identifying key trends in application success rates and time-to-hire performance to inform product decisions for the ATS platform.

Senior Analyst, E-commerce Fulfillment at Petco Health and Wellness Company Inc.

June 1, 2023 - February 1, 2024

Developed an optimal-node scoring model using Python to route orders in the network, with constraints like real-time inventory, delivery zone, and labor availability, to determine the order sourcing rules for the OMS system, reducing fulfillment cost by 15%. Architected data-pipeline flow and KPI reporting dashboards in Looker using LookML and Snowflake, surfacing daily fulfillment metrics (order fulfillment rate, labor capacity, inventory and network availability) and insights across 400+ stores and 8 DCs. Partnered with operations, inventory data science, and product engineering teams to integrate labor capacity forecasting into sourcing rules, cutting overtime labor costs by 12% through better shift planning. Led real-time adjustments during high-volume days using ad hoc SQL queries and Excel reports to reprioritize sourcing logic, improving on-time delivery rates by 9% in underperforming regions. Authored strategies and fulfillment issues via Confluence; collaborated with product,

Senior Technical Analyst, Sales Operations at Wayfair LLC

October 1, 2021 - March 1, 2023

Developed a critical B2B Sales Campaign flow by leveraging an in-house marketing automation tool and custom SQL workflows to enroll on-demand customers into the CRM and Sales Engagement Platform, eliminating manual entry for sales agents; the solution scaled lead generation in real-time, unlocking high-value daily sales opportunities. Led the design, execution, automation and optimization, of 38 B2B sales campaigns (cadences/tasks) for ~350 Wayfair Professional sales agents, leveraging tech tools like BigQuery, GrayMatter, Salesforce, and Salesloft with A/B testing to improve sales outreach performance, GTM effectiveness, and incremental revenue. Discovered a data-ingestion bug impacting sales-agent incentive metric, then led the Data Mart rebuild and metric reformulation. Owned B2B Sales Campaign (cadence/task) performance monitoring and developed KPI reporting dashboards using Looker, BigQuery, Python and R, delivering insights for tasking efficiency, value attribution, and sales age

Business Intelligence Analyst Co-op at Pfizer Inc.

September 1, 2019 - December 1, 2019

Developed KPI-driven manufacturing dashboards (e.g., downtime, batch cycle, deviation rate, equipment maintenance) in Spotfire, to surface real-time data with metrics, replacing legacy Excel reports, improving visibility and efficient production planning. Designed ETL pipelines in Informatica PowerCenter and architected a centralized Oracle data warehouse, collecting, storing and aggregating data from 6 disparate systems, reducing report generation time by 65%. Collaborated on root-cause analyses for delayed batches using Gantt and Pareto charts, reducing investigation turnaround by 25%. Enabled cross-functional meetings with engineering, quality assurance, and planning to align dashboard KPIs with GMP compliance and operational goals.