I am a senior digital designer with over 20 years of experience crafting exceptional web experiences and brand identities. I lead creative direction and specialize in Framer and Webflow development, delivering visually striking, high-performance websites and digital products. I thrive on collaborating with clients to translate visions into tangible results, leveraging design expertise to create impactful digital solutions for leading brands, ensuring strong user engagement and strategic effectiveness.…

Daniel Smith

I am a senior digital designer with over 20 years of experience crafting exceptional web experiences and brand identities. I lead creative direction and specialize in Framer and Webflow development, delivering visually striking, high-performance websites and digital products. I thrive on collaborating with clients to translate visions into tangible results, leveraging design expertise to create impactful digital solutions for leading brands, ensuring strong user engagement and strategic effectiveness.…

Available to hire

I am a senior digital designer with over 20 years of experience crafting exceptional web experiences and brand identities. I lead creative direction and specialize in Framer and Webflow development, delivering visually striking, high-performance websites and digital products.

I thrive on collaborating with clients to translate visions into tangible results, leveraging design expertise to create impactful digital solutions for leading brands, ensuring strong user engagement and strategic effectiveness.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Director at Dazed & Misled
March 2, 2026 - Present
Senior leadership role shaping creative strategy and brand direction for the studio.
Director at Dazed & Misled
March 2, 2026 - Present
Director driving brand strategy, creative direction and business growth for a London-based creative studio.
Senior Digital Designer at Dazed & Misled
March 2, 2026 - Present
Senior Digital Designer with over 20 years of experience in design, branding and digital innovation; led collaborations with top multimedia agencies; delivered tangible results for a diverse client base across the UK, US, Europe, Dubai and China.
Head of Design at London Cask Company
November 1, 2023 - September 1, 2024
Directed all design and website development initiatives for London Cask Co., Gold Cap, and Ascendx Capital; established cohesive branding and digital presence.
Creative Lead at VH3 Digital
June 1, 2022 - August 1, 2023
Managed a global team responsible for the design and development of Webflow websites; delivered visually striking, high-performance sites and enabled integrated marketing workflows.
Creative Lead at VH3D Digital
June 1, 2022 - August 1, 2023
Managed a global team responsible for design and development of Webflow websites; delivered responsive, visually engaging digital experiences.
Head of Design & Shareholder at Kinetic Cases
March 1, 2021 - April 1, 2022
Contributed to Kinetic Cases, creators of the light-emitting iPhone case; led bespoke design efforts including LED integrations and product visuals; developed branding and UX concepts for a niche hardware accessory.
Head of Design and Shareholder at Kinetic Cases
March 1, 2021 - April 1, 2022
Directed design and acted as a shareholder; crafted compelling branding and product visuals for the firm’s case designs.
Head of Design at Silicon Markets Ltd
May 1, 2020 - June 1, 2022
Led brand development, website design and development, and market-facing design solutions for Silicon Markets; supported branding and digital initiatives across multiple product lines.
Consulting Specialist at Silicon Markets Ltd
September 1, 2019 - June 1, 2020
Provided consulting services including brand awareness, social media marketing, product design, networking, and website design and development.
Head of Design at Silicon Markets LTD
August 1, 2015 - March 1, 2018
Led branding, website design and development; created bespoke logos and brand identities; ensured multi-device usability and polished visuals.
Founder / Creative Director at Graphic Tank Limited
April 1, 2010 - March 1, 2026
Established and led a London-based graphic design and branding agency, driving branding, website design and development, corporate branding, brochures, flyers, and motion graphics for film and music videos; cultivated a culture of creative excellence; delivered bespoke solutions on time and within budget.
Creative Director at Graphic Tank Limited
April 1, 2010 - Present
Led creative direction for branding, website design, and digital innovation; established brand guidelines; oversaw multiple projects and long-term growth.
Head of Design at Torch Markets
April 1, 2007 - April 1, 2009
Led the design function, including website and branding for a London-based financial services brand; built a cohesive design system and improved market-facing visuals.

Education

Typography and Print, Graphic Design at London College of Printing
January 1, 2003 - January 1, 2005
BTEC, Adobe Dreamweaver, Adobe Flash at Richmond upon Thames College
January 1, 2009 - January 1, 2010
BTech, Art/Art Studies, General at Richmond upon Thames College
January 1, 2000 - January 1, 2002
GCSEs, Art and Design & IT Development at Shene School
January 1, 1996 - January 1, 2000
Bachelor of Technology (BTech), Art/Art Studies at Richmond upon Thames College
January 1, 2000 - January 1, 2002
Pass, Typography and Print; Graphic Design, Typography at London College of Printing
January 1, 2003 - January 1, 2005
GCSEs in Art and Design & IT Development at Shene School
January 1, 1996 - January 1, 2000

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail, Other

Skills

Experience Level