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I'm a digital marketing professional with over two years of experience managing paid media campaigns and helping brands grow through data-driven marketing. I've worked across Google Ads, Microsoft Ads, Search, Display, and YouTube, managing campaigns with more than $450K in monthly ad spend. I enjoy combining creativity with analytics to optimize performance, improve customer experiences, and drive online sales. I also have hands-on experience with Shopify, campaign optimization, and conversion tracking, and I'm excited about the opportunity to support and grow premium retail brands.…I'm a digital marketing professional with over two years of experience managing paid media campaigns and helping brands grow through data-driven marketing. I've worked across Google Ads, Microsoft Ads, Search, Display, and YouTube, managing campaigns with more than $450K in monthly ad spend. I enjoy combining creativity with analytics to optimize performance, improve customer experiences, and drive online sales. I also have hands-on experience with Shopify, campaign optimization, and conversion tracking, and I'm excited about the opportunity to support and grow premium retail brands.

Shruti Gandhi

Marketing Strategist, Content Producer, Social Media Manager, +2

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I'm a digital marketing professional with over two years of experience managing paid media campaigns and helping brands grow through data-driven marketing. I've worked across Google Ads, Microsoft Ads, Search, Display, and YouTube, managing campaigns with more than $450K in monthly ad spend. I enjoy combining creativity with analytics to optimize performance, improve customer experiences, and drive online sales. I also have hands-on experience with Shopify, campaign optimization, and conversion tracking, and I'm excited about the opportunity to support and grow premium retail brands.…I'm a digital marketing professional with over two years of experience managing paid media campaigns and helping brands grow through data-driven marketing. I've worked across Google Ads, Microsoft Ads, Search, Display, and YouTube, managing campaigns with more than $450K in monthly ad spend. I enjoy combining creativity with analytics to optimize performance, improve customer experiences, and drive online sales. I also have hands-on experience with Shopify, campaign optimization, and conversion tracking, and I'm excited about the opportunity to support and grow premium retail brands.

Available to hire

I’m a digital marketing professional with over two years of experience managing paid media campaigns and helping brands grow through data-driven marketing. I’ve worked across Google Ads, Microsoft Ads, Search, Display, and YouTube, managing campaigns with more than $450K in monthly ad spend. I enjoy combining creativity with analytics to optimize performance, improve customer experiences, and drive online sales. I also have hands-on experience with Shopify, campaign optimization, and conversion tracking, and I’m excited about the opportunity to support and grow premium retail brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Coordinator at Sleep-Over-Die

January 1, 2025 - April 1, 2025

Planed, launched, and optimized paid media campaigns across Google Ads, including Search, Display, and YouTube. Assisted in managing content calendars and scheduling posts, ensuring consistent brand voice across platforms. Monitored campaign and user engagement metrics using GA4, identifying opportunities to improve audience interaction and content performance. Coordinated marketing assets and collaborated with internal teams to deliver integrated campaigns across digital channels. Performed campaign QA and ensured content accuracy across platforms before launch. Collaborated with internal stakeholders to coordinate campaign assets and ensure alignment with marketing objectives. Supported development and execution of digital strategy to enhance online presence and audience engagement.

Wireless Sales Representative at GlenTel Inc.

June 1, 2024 - Present

Consistently contributed to sales targets through effective communication and customer engagement. Promoted in-store deals and offers through direct interaction, increasing customer engagement and conversions.

Retail Associate at Best Buy

October 1, 2023 - June 1, 2024

Delivered personalized product recommendations to improve customer experience and support sales conversions. Contributed to sales targets through upselling and cross-selling strategies.

Paid Media Analyst at LocaliQ

September 1, 2022 - July 1, 2023

Managed and optimized paid search campaigns for U.S. and Canadian clients across Google Ads and Microsoft Ads. Oversaw $450K+ in monthly ad spend, ensuring accurate budget allocation, pacing, and alignment with campaign objectives. Developed ad copy and messaging aligned with audience intent, improving engagement and click-through rates. Increased campaign ROI from 3% to 10%, improving ROAS and driving revenue per performance through bid optimization, keyword strategy, and continuous A/B testing. Collaborated with Account Managers and internal teams to ensure smooth campaign planning and execution. Built and structured campaign plans, including keyword strategy, audience targeting, and budget distribution across 130+ campaigns/month.

Content & Partnerships Coordinator at Pepper.com

June 1, 2021 - September 1, 2022

Created and published SEO-optimized content across digital platforms, improving audience engagement and visibility. Developed content aligned with brand voice for web, social, and promotional campaigns. Monitored engagement metrics and refined content strategies to improve reach and user interaction. Collaborated with teams to align content with broader marketing and community engagement goals.