SG

I'm a digital marketing professional with over two years of experience managing paid media campaigns and helping brands grow through data-driven marketing.

About

I’m a digital marketing professional with over two years of experience managing paid media campaigns and helping brands grow through data-driven marketing. I’ve worked across Google Ads, Microsoft Ads, Search, Display, and YouTube, managing campaigns with more than $450K in monthly ad spend. I enjoy combining creativity with analytics to optimize performance, improve customer experiences, and drive online sales. I also have hands-on experience with Shopify, campaign optimization, and conversion tracking, and I’m excited about the opportunity to support and grow premium retail brands.

  • 5 years' experience
  • Joined June 2026

Industry experience

  • Media & Entertainment
  • Professional Services

Work experience· 5 roles

Marketing Coordinator · Sleep-Over-DieJan 2025 – Apr 2025 · 4 mos

Planed, launched, and optimized paid media campaigns across Google Ads, including Search, Display, and YouTube. Assisted in managing content calendars and scheduling posts, ensuring consistent brand voice across platforms. Monitored campaign and user engagement metrics using GA4, identifying opportunities to improve audience interaction and content performance. Coordinated marketing assets and collaborated with internal teams to deliver integrated campaigns across digital channels. Performed campaign QA and ensured content accuracy across platforms before launch. Collaborated with internal stakeholders to coordinate campaign assets and ensure alignment with marketing objectives. Supported development and execution of digital strategy to enhance online presence and audience engagement.

Wireless Sales Representative · GlenTel Inc.Jun 2024 – Present · 2 yrs 6 mos

Consistently contributed to sales targets through effective communication and customer engagement. Promoted in-store deals and offers through direct interaction, increasing customer engagement and conversions.

Retail Associate · Best BuyOct 2023 – Jun 2024 · 9 mos

Delivered personalized product recommendations to improve customer experience and support sales conversions. Contributed to sales targets through upselling and cross-selling strategies.

Paid Media Analyst · LocaliQSep 2022 – Jul 2023 · 11 mos
Content & Partnerships Coordinator · Pepper.comJun 2021 – Sep 2022 · 1 yr 4 mos

Education

Post-Degree Diploma · Douglas College2023 – 2025
Bachelor of Business Administration · Mumbai University2017 – 2020

Certifications and awards

Google Ads Search Certification2030 – 2026
Google Ads Display Certification2030 – 2026
Google Analytics 4 (GA4) Certification2030 – 2026
HubSpot Email Marketing Certification2030 – 2026

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