I'm a Creative, results-driven Social Media Strategist with 4+ years building brand identities and content ecosystems from the ground up. I work across Qatar and beyond across luxury, lifestyle and real estate brands, with an Honours degree in Journalism and Media Studies underpinning storytelling and audience analysis behind every piece.

Princess Mpofu

I'm a Creative, results-driven Social Media Strategist with 4+ years building brand identities and content ecosystems from the ground up. I work across Qatar and beyond across luxury, lifestyle and real estate brands, with an Honours degree in Journalism and Media Studies underpinning storytelling and audience analysis behind every piece.

Available to hire

I’m a Creative, results-driven Social Media Strategist with 4+ years building brand identities and content ecosystems from the ground up.

I work across Qatar and beyond across luxury, lifestyle and real estate brands, with an Honours degree in Journalism and Media Studies underpinning storytelling and audience analysis behind every piece.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Content Marketing & Automation Specialist at Clarify For Consulting W.L.L.
January 1, 2025 - Present
Develop and implement social media content strategies and calendars for SME clients across multiple industries, including platform-specific storytelling, content creation direction, and performance optimization.
Part-time Content Marketing & Automation Specialist at Clarify For Consulting W.L.L.
January 1, 2025 - Present
Develop and manage social media content strategies and content calendars for small business clients across multiple industries. Build platform-optimized content including captions, hooks and short-form video directions; repurpose long-form content into platform-native posts to stretch reach across channels. Lead weekly performance insights and strategy adjustments.
Social Media Manager at Luxuary & Style Designs
January 1, 2022 - Present
Remote social media management for a luxury real estate inspiration brand on Instagram. Built a recognisable visual identity with consistent templates, colors and typography. Curated and directed content that elevated brand perception, including posts, reels and stories. Implemented content pillars and posting schedules, onboarding new brands, and driving growth and engagement.
Remote Social Media Manager (Client) at Lux Luxury & Style Designs
January 1, 2022 - Present
Remote social media management for a luxury real estate inspiration brand on Instagram. Build a recognizable visual identity and content pipeline across Instagram and other platforms. Deliver world-class visual identity and cohesive content strategy.
Senior Flight Attendant at Qatar Airways
December 1, 2021 - December 1, 2025
Provided 5-star hospitality, safety, and professionalism across a global network. Delivered exceptional customer experiences, worked in cross-cultural teams, and maintained high standards of service.
Social Media Manager at Rent a Dress Qatar
November 1, 2021 - February 1, 2026
Fash ion rental brand serving the Qatar market. Built automation workflows in ManyChat, Zapier and Make.com to streamline client communication and lead generation. Supported clients with monthly performance reporting and strategy refinements based on analytics. Designed and ran full social media strategies for multiple brands, covering content pillars, platform approach, posting cadence and growth planning. Onboarded new brands by auditing existing presence and setting content pillars, tone and a clear growth plan. Built weekly content calendars and scheduling across Instagram, YouTube and LinkedIn, balancing several brands at once. Directed content creation through trend research, scroll-stopping hooks and reusable templates. Wrote platform-optimized captions, titles, hashtags and posting plans tailored to each brand’s audience and tone. Tracked performance weekly and translated insights into strategic changes to lift reach and engagement. Coached clients on what to film and how to
Freelance Social Media Manager at Rent a Dress Qatar
November 1, 2021 - February 1, 2026
Freelance social media management for a luxury fashion rental brand serving the Qatar market. Build automation workflows in ManyChat, Zapier and Make.com to streamline client communications and lead generation. Onboard new brands, run monthly performance reporting and refine strategy.
Social Media Manager at Self-Employed
March 1, 2021 - Present
Independent social media strategy and management for multiple brands across Qatar and beyond. Build content calendars, audit existing presence, and onboard new brands with tone and growth plans.

Education

Honours Degree in Journalism & Media Studies at National University of Science & Technology
January 11, 2030 - November 1, 2018
Cabin Crew Certification at Qatar Airways
January 11, 2030 - June 26, 2026
Honours Degree in Journalism & Media Studies at National University of Science & Technology
January 11, 2030 - November 1, 2018

Qualifications

Cabin Crew Certification
January 11, 2030 - June 26, 2026
Cabin Crew Certification
January 11, 2030 - July 2, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Retail, Professional Services, Real Estate & Construction