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Celina Lam

Available to hire

Creative-turned-Sales & Marketing Manager with 9 years’ experience in design, copywriting, and client strategy.

About

Creative-turned-Sales & Marketing Manager with 9 years’ experience in design, copywriting, and client strategy. I blend storytelling, campaign ideation, and commercial thinking to turn ideas into revenue while managing cross-border operations and brand growth.

  • 8 years' experience
  • Joined June 2026

Skills· 1

Languages

  • EnglishFluent
  • MalayFluent
  • ChineseIntermediate
  • ChineseIntermediate

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet

Work experience· 4 roles

Sales & Marketing ManagerJan 2023 – Jan 2026 · 3 yrs 1 mo

Lead client communication and campaign execution; manage cross-functional teams; optimize campaign performance; present insights for decision-making; build strong client and internal relationships; strategic communication, campaign strategy, content strategy, brand positioning, account management, performance marketing, cross-functional coordination.

Marketing Lead & DesignerJan 2022 – Jan 2023 · 1 yr 1 mo

Led marketing campaigns and design, built creative campaigns, managed cross-functional teams, and optimized campaign performance for growth.

Social Media Specialist · FreelanceJan 2019 – Jan 2022 · 3 yrs 1 mo

Managed multiple client campaigns and delivered end-to-end social media execution.

Copywriter / Social Media Specialist · OPG Media BrandsJan 2018 – Jan 2019 · 1 yr 1 mo

Education

High School Diploma · Penn Foster High School2014 – 2016
Bachelor of Media and Creative Studies (Honours) · Universiti Tunku Abdul Rahman2030 – 2026

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