I’m a social media manager with a refined eye for chic, feminine visual storytelling and a proven track record growing fashion and accessories brands organically. I’ve scaled a premium jewellery brand from 600 to 10,000+ Instagram followers through premium content direction and built a personal fashion platform with 18M+ organic views across Instagram, TikTok, and YouTube. I own content strategy end-to-end — from posts and Stories to short-form video and newsletters — and I independently source and manage influencer partnerships. I’m self-motivated, highly organized, and known for maintaining disciplined posting schedules across multiple accounts with minimal oversight. My work blends strategic storytelling with practical execution, balancing long-term brand vision with trend-led, timely content. I excel at aligning visuals, copy, and partnerships to create authentic, on-brand experiences that resonate with audiences and drive growth across platforms.

I’m a social media manager with a refined eye for chic, feminine visual storytelling and a proven track record growing fashion and accessories brands organically. I’ve scaled a premium jewellery brand from 600 to 10,000+ Instagram followers through premium content direction and built a personal fashion platform with 18M+ organic views across Instagram, TikTok, and YouTube. I own content strategy end-to-end — from posts and Stories to short-form video and newsletters — and I independently source and manage influencer partnerships. I’m self-motivated, highly organized, and known for maintaining disciplined posting schedules across multiple accounts with minimal oversight. My work blends strategic storytelling with practical execution, balancing long-term brand vision with trend-led, timely content. I excel at aligning visuals, copy, and partnerships to create authentic, on-brand experiences that resonate with audiences and drive growth across platforms.

Available to hire

I’m a social media manager with a refined eye for chic, feminine visual storytelling and a proven track record growing fashion and accessories brands organically. I’ve scaled a premium jewellery brand from 600 to 10,000+ Instagram followers through premium content direction and built a personal fashion platform with 18M+ organic views across Instagram, TikTok, and YouTube. I own content strategy end-to-end — from posts and Stories to short-form video and newsletters — and I independently source and manage influencer partnerships. I’m self-motivated, highly organized, and known for maintaining disciplined posting schedules across multiple accounts with minimal oversight.

My work blends strategic storytelling with practical execution, balancing long-term brand vision with trend-led, timely content. I excel at aligning visuals, copy, and partnerships to create authentic, on-brand experiences that resonate with audiences and drive growth across platforms.

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Experience Level

Expert
Expert
Expert

Language

English
Fluent

Work Experience

Social Media Strategist at SABR (UAE)
May 1, 2026 - Present
Own content strategy and posting schedule for a UAE-based brand across Instagram and TikTok — developing a cohesive visual language and maintaining a consistent, on-brand presence independently. Source, brief, and manage influencer and content collaborator partnerships — coordinating deliverables, content alignment, and posting timelines to extend organic reach through authentic collaborations. Monitor social media analytics to optimise content performance, adapting strategy based on engagement data and regional audience behaviour. Maintain a regular publishing cadence with minimal oversight, adjusting content in response to trends and audience feedback.
Founder & Content Strategist at @aesthetic_closett
January 1, 2022 - Present
Directed visual storytelling, styling, and short-form video across YouTube, Instagram, and TikTok — building a cohesive, chic aesthetic that grew the platform to 15K subscribers and 18M+ views. Developed and executed a structured content calendar across multiple platforms, balancing long-form, short-form, and Stories content to a disciplined weekly schedule. Used analytics to monitor performance and optimise direction; stayed ahead of platform trends while maintaining a consistent brand voice.
Social Media & Brand Strategy Consultant at Upselly
February 1, 2025 - Present
Defined brand voice and visual identity from zero and built a structured content calendar across Instagram and LinkedIn, maintaining a consistent posting schedule independently. Delivered a targeted launch campaign to build brand credibility and generate audience interest, applying performance insights to refine content direction.
Freelance Social Media Strategist at Various Fashion, Jewellery & Lifestyle Brands (Freelance)
January 1, 2024 - January 1, 2025
Managed content strategy and visual direction for multiple fashion and accessories clients simultaneously, each with a distinct aesthetic identity and posting schedule. Scaled a jewellery brand from 600 to 10,000+ Instagram followers through premium visual storytelling, structured content calendars, and trend-responsive Reels and TikToks. Built and maintained influencer outreach relationships for client brands, coordinating content and ensuring partnerships felt authentic and on-brand. Delivered monthly performance reports using Instagram Insights, translating analytics into clear content and strategy recommendations for each client.
Social Media Marketing Intern at Ludo Kitchen & Lounge & VYB Club
March 1, 2024 - August 1, 2024
Produced and scheduled platform-specific Instagram content aligned to brand personality and event-led campaigns, maintaining a consistent visual standard throughout.
Senior Sales Associate at Lacoste
November 1, 2023 - August 1, 2024
Delivered premium brand-led customer experiences in fashion retail environments, contributing to visual merchandising and brand presentation standards.
Sales Associate at Zara
November 1, 2023 - August 1, 2024
Delivered premium brand-led customer experiences in fashion retail environments, contributing to visual merchandising and brand presentation standards.

Education

MSc Marketing & Brand Management at Oxford Brookes University
September 1, 2023 - October 1, 2024
BSc Biotechnology at Guru Nanak Khalsa College, Mumbai
June 1, 2020 - May 1, 2023

Qualifications

Social Media Marketing Foundations
January 1, 2025 - June 27, 2026
Branding Foundations
January 1, 2024 - June 27, 2026
Fashion Styling & Designing by Manish Malhotra
January 1, 2022 - June 27, 2026

Industry Experience

Retail, Media & Entertainment, Professional Services