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Samantha Gholar is an award-winning journalist, wellness curator, and certified Pilates instructor with nearly two decades of experience amplifying underrepresented voices. She currently serves as the social justice journalist for the USA Today Network - Florida, where her reporting highlights systemic inequities while celebrating the resilience and contributions of BIPOC, LGBTQ+ and other marginalized communities. Her career is marked by national recognition for covering pivotal issues such as health disparities, cultural preservation, and social justice, earning her a reputation as a trusted storyteller and advocate.…Samantha Gholar is an award-winning journalist, wellness curator, and certified Pilates instructor with nearly two decades of experience amplifying underrepresented voices. She currently serves as the social justice journalist for the USA Today Network - Florida, where her reporting highlights systemic inequities while celebrating the resilience and contributions of BIPOC, LGBTQ+ and other marginalized communities. Her career is marked by national recognition for covering pivotal issues such as health disparities, cultural preservation, and social justice, earning her a reputation as a trusted storyteller and advocate.

Samantha Florida

Assistant Editor, Social Media Manager, Media Coordinator, +6

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Samantha Gholar is an award-winning journalist, wellness curator, and certified Pilates instructor with nearly two decades of experience amplifying underrepresented voices. She currently serves as the social justice journalist for the USA Today Network - Florida, where her reporting highlights systemic inequities while celebrating the resilience and contributions of BIPOC, LGBTQ+ and other marginalized communities. Her career is marked by national recognition for covering pivotal issues such as health disparities, cultural preservation, and social justice, earning her a reputation as a trusted storyteller and advocate.…Samantha Gholar is an award-winning journalist, wellness curator, and certified Pilates instructor with nearly two decades of experience amplifying underrepresented voices. She currently serves as the social justice journalist for the USA Today Network - Florida, where her reporting highlights systemic inequities while celebrating the resilience and contributions of BIPOC, LGBTQ+ and other marginalized communities. Her career is marked by national recognition for covering pivotal issues such as health disparities, cultural preservation, and social justice, earning her a reputation as a trusted storyteller and advocate.

Available to hire

Samantha Gholar is an award-winning journalist, wellness curator, and certified Pilates instructor with nearly two decades of experience amplifying underrepresented voices. She currently serves as the social justice journalist for the USA Today Network - Florida, where her reporting highlights systemic inequities while celebrating the resilience and contributions of BIPOC, LGBTQ+ and other marginalized communities. Her career is marked by national recognition for covering pivotal issues such as health disparities, cultural preservation, and social justice, earning her a reputation as a trusted storyteller and advocate.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Senior Reporter & Content Strategist at Gannett | USA TODAY Network

March 1, 2020 - Present

Produce enterprise and breaking-news coverage for national network audiences; develop audience-focused reporting strategies that boost engagement through SEO; translate complex issues—policy, culture, environmental topics, and social impact—into accessible storytelling; lead content development across digital articles, social media, and long-form formats; collaborate with editors, videographers, and community stakeholders to ensure factual accuracy and editorial integrity; balance daily production demands with enterprise storytelling initiatives.

Founder & Creative Director at Well & Wild

December 1, 2019 - Present

Founded and scaled a wellness and storytelling media brand focused on culture, movement, and global experiences. Created editorial content and multimedia campaigns; built partnerships with tourism organizations and wellness companies to craft audience-centered content experiences; managed content strategy, brand voice, and digital growth initiatives; produced written and social-first content across multiple platforms.

Marketing Manager at Kellogg & Kimsey

October 1, 2018 - March 1, 2020

Directed marketing and communications initiatives for a multi-state commercial construction firm. Led brand messaging and executive communications for multiple business divisions; managed website content, proposals, and client-facing communications; collaborated with leadership teams to strengthen organizational messaging and market positioning; planned and executed corporate events and stakeholder engagement initiatives.

Global Marketing & Communications Coordinator at Helios Technologies

October 1, 2016 - August 1, 2018

Coordinated global marketing and communications initiatives supporting operations across North America, Europe, and Latin America. Partnered with international teams to develop regionally relevant messaging while maintaining brand consistency; supported product launches and marketing campaigns in global markets; managed digital assets and social media coordination; contributed to executive communications and crisis communication initiatives; coordinated marketing support for distributors serving customers in more than 90 countries.