Hi, I’m Ricardo Bastardo. I’m a performance marketing professional with 7+ years of experience helping brands grow through paid acquisition, data-driven campaign optimization, and client consulting. I’ve worked across agency, SaaS, and technology-led environments, managing multi-channel campaigns on Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Display, Video and Search. I combine hands-on execution with strategic account management, analytical thinking, and clear client communication.
Over the years I’ve built a multi-channel mindset focused on ROI and acquisition efficiency, with a strong emphasis on translating client goals into actionable briefs for data, creative, and tech teams. I enjoy turning performance insights into smarter investment decisions and helping brands scale through thoughtful optimization and reporting.
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