Hi, I’m Ricardo Bastardo. I’m a performance marketing professional with 7+ years of experience helping brands grow through paid acquisition, data-driven campaign optimization, and client consulting. I’ve worked across agency, SaaS, and technology-led environments, managing multi-channel campaigns on Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Display, Video and Search. I combine hands-on execution with strategic account management, analytical thinking, and clear client communication. Over the years I’ve built a multi-channel mindset focused on ROI and acquisition efficiency, with a strong emphasis on translating client goals into actionable briefs for data, creative, and tech teams. I enjoy turning performance insights into smarter investment decisions and helping brands scale through thoughtful optimization and reporting.

Ricardo Bastardo

Hi, I’m Ricardo Bastardo. I’m a performance marketing professional with 7+ years of experience helping brands grow through paid acquisition, data-driven campaign optimization, and client consulting. I’ve worked across agency, SaaS, and technology-led environments, managing multi-channel campaigns on Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Display, Video and Search. I combine hands-on execution with strategic account management, analytical thinking, and clear client communication. Over the years I’ve built a multi-channel mindset focused on ROI and acquisition efficiency, with a strong emphasis on translating client goals into actionable briefs for data, creative, and tech teams. I enjoy turning performance insights into smarter investment decisions and helping brands scale through thoughtful optimization and reporting.

Available to hire

Hi, I’m Ricardo Bastardo. I’m a performance marketing professional with 7+ years of experience helping brands grow through paid acquisition, data-driven campaign optimization, and client consulting. I’ve worked across agency, SaaS, and technology-led environments, managing multi-channel campaigns on Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Display, Video and Search. I combine hands-on execution with strategic account management, analytical thinking, and clear client communication.

Over the years I’ve built a multi-channel mindset focused on ROI and acquisition efficiency, with a strong emphasis on translating client goals into actionable briefs for data, creative, and tech teams. I enjoy turning performance insights into smarter investment decisions and helping brands scale through thoughtful optimization and reporting.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert

Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Advanced

Work Experience

Digital Media Campaign Executive at IPG Mediabrands
October 1, 2024 - January 1, 2025
Managed paid search, paid social, video and display campaigns for the British Council across several markets. Owned campaign setup, optimization, reporting, invoicing and performance analysis. Supported tactical channel planning and communicated campaign status directly with the client in English.
Digital Campaign Manager at Leadzai
July 1, 2022 - March 1, 2024
Created and optimized Google, Meta and LinkedIn campaigns for B2B and B2C clients. Built data-driven reports and used GA4 and GTM to improve testing, tracking and campaign performance. Improved conversions through continuous optimization, segmentation and performance analysis.
PPC Specialist at Paginas Amarelas
August 1, 2020 - June 1, 2022
Managed paid search and display campaigns across multiple advertising platforms. Optimized client portfolios and identified opportunities for growth and upsell through performance reporting.
Junior Media Planner at Carat Portugal
June 1, 2018 - March 1, 2020
Supported media planning across digital, TV, OOH, influencer, radio and press channels. Produced weekly performance reports and supported client portfolio management.

Education

Postgraduate Degree in Data Science Applied to Marketing at IPAM Lisbon
January 11, 2030 - June 28, 2026
Master’s Degree in Strategic Public Relations Management at ESCS - IPL
January 11, 2030 - June 28, 2026
Bachelor’s Degree in Communication Sciences at ISCSP - UL
January 11, 2030 - June 28, 2026
Digital Marketing Course at Master D
January 11, 2030 - June 28, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Education