I am a content and brand strategist with more than four years of experience across D2C, FMCG and agency environments. I enjoy turning audience insights into clear, engaging campaigns and building consistent brand voices across social media, websites, CRM and performance marketing channels. My work has included product launches, content calendars, SEO, influencer collaborations and integrated campaigns for multiple categories and brands. I have helped grow social and YouTube audiences, deliver campaigns with millions of views and interactions, and develop niche content IP for targeted communities. I bring a strategic yet hands-on approach to every project, combining strong copywriting, campaign ideation and platform-focused content planning to create communication that connects with people and supports measurable brand growth.

Tooba Hashmi

I am a content and brand strategist with more than four years of experience across D2C, FMCG and agency environments. I enjoy turning audience insights into clear, engaging campaigns and building consistent brand voices across social media, websites, CRM and performance marketing channels. My work has included product launches, content calendars, SEO, influencer collaborations and integrated campaigns for multiple categories and brands. I have helped grow social and YouTube audiences, deliver campaigns with millions of views and interactions, and develop niche content IP for targeted communities. I bring a strategic yet hands-on approach to every project, combining strong copywriting, campaign ideation and platform-focused content planning to create communication that connects with people and supports measurable brand growth.

Available to hire

I am a content and brand strategist with more than four years of experience across D2C, FMCG and agency environments. I enjoy turning audience insights into clear, engaging campaigns and building consistent brand voices across social media, websites, CRM and performance marketing channels. My work has included product launches, content calendars, SEO, influencer collaborations and integrated campaigns for multiple categories and brands.

I have helped grow social and YouTube audiences, deliver campaigns with millions of views and interactions, and develop niche content IP for targeted communities. I bring a strategic yet hands-on approach to every project, combining strong copywriting, campaign ideation and platform-focused content planning to create communication that connects with people and supports measurable brand growth.

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Experience Level

Intermediate

Language

English
Advanced

Work Experience

Copywriter at Leadbrand Communications
December 1, 2025 - April 1, 2026
Led brand communications across digital channels for 8+ product categories; conceptualised campaign and launch communications for 15+ products; created and maintained a consistent brand voice across 30-40 content assets per month; planned social, web, CRM and performance marketing; supported content strategy for social and e-commerce touchpoints; helped improve engagement rates by 15-20% on key campaign assets.
Copywriter at Mixed Route Juice
September 1, 2023 - November 1, 2024
Led campaign ideation and content strategy for 5–7 brands across categories; delivered campaigns generating 1M–5M+ views with ~2–4% engagement; managed content calendars (20–25 posts per month per brand).
Senior Content Writer at AdLift Marketing Pvt. Ltd.
May 1, 2022 - September 1, 2023
Created and optimised SEO content to improve organic visibility and search performance; contributed to pitch strategies using AIDA frameworks and performance insights.
Junior Copywriter at Espange
August 1, 2021 - March 1, 2022
Social Media Strategist at MasterCho Pvt. Ltd.
November 1, 2020 - November 1, 2025
Led content and campaigns strategy across platforms; drove 29% follower growth; executed social campaigns generating 30M+ views, 8L+ interactions, and ~3% engagement; scaled YouTube presence by 50% growth in subscribers, achieving 11.4M+ views in a year; built and scaled niche content IP (Kulture) targeting Korean culture audiences; led influencer collaborations and offline activations to drive integrated brand engagement.

Education

B.A. (Hons) English at Moti Lal Nehru College, Delhi University
January 1, 2018 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Other