Tooba Hashmi

I am a content and brand strategist with more than four years of experience across D2C, FMCG and agency environments. I enjoy turning audience insights into clear, engaging campaigns and building consistent brand voices across social media, websites, CRM and performance marketing channels. My work has included product launches, content calendars, SEO, influencer collaborations and integrated campaigns for multiple categories and brands.

I have helped grow social and YouTube audiences, deliver campaigns with millions of views and interactions, and develop niche content IP for targeted communities. I bring a strategic yet hands-on approach to every project, combining strong copywriting, campaign ideation and platform-focused content planning to create communication that connects with people and supports measurable brand growth.