Skills
Experience Level
Expert
Intermediate
Language
English
Advanced
Work Experience
Copywriter at Leadbrand Communications
December 1, 2025 - April 1, 2026Led brand communications across digital channels for 8+ product categories; conceptualised campaign and launch communications for 15+ products; created and maintained a consistent brand voice across 30-40 content assets per month; planned social, web, CRM and performance marketing; supported content strategy for social and e-commerce touchpoints; helped improve engagement rates by 15-20% on key campaign assets.
Copywriter at Mixed Route Juice
September 1, 2023 - November 1, 2024Led campaign ideation and content strategy for 5–7 brands across categories; delivered campaigns generating 1M–5M+ views with ~2–4% engagement; managed content calendars (20–25 posts per month per brand).
Senior Content Writer at AdLift Marketing Pvt. Ltd.
May 1, 2022 - September 1, 2023Created and optimised SEO content to improve organic visibility and search performance; contributed to pitch strategies using AIDA frameworks and performance insights.
Junior Copywriter at Espange
August 1, 2021 - March 1, 2022Social Media Strategist at MasterCho Pvt. Ltd.
November 1, 2020 - November 1, 2025Led content and campaigns strategy across platforms; drove 29% follower growth; executed social campaigns generating 30M+ views, 8L+ interactions, and ~3% engagement; scaled YouTube presence by 50% growth in subscribers, achieving 11.4M+ views in a year; built and scaled niche content IP (Kulture) targeting Korean culture audiences; led influencer collaborations and offline activations to drive integrated brand engagement.
Education
B.A. (Hons) English at Moti Lal Nehru College, Delhi University
January 1, 2018 - January 1, 2021Qualifications
Industry Experience
Media & Entertainment, Professional Services, Education, Software & Internet, Other
Skills
Experience Level
Expert
Intermediate
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