2-paragraph first-person bio, friendly tone

Tooba Hashmi

2-paragraph first-person bio, friendly tone

Available to hire

2-paragraph first-person bio, friendly tone

Experience Level

Intermediate

Language

English
Advanced

Work Experience

Copywriter at Leadbrand Communications
December 1, 2025 - April 1, 2026
Led brand communications across digital channels for 8+ product categories; conceptualised campaign and launch communications for 15+ products; created and maintained a consistent brand voice across 30-40 content assets per month; planned social, web, CRM and performance marketing; supported content strategy for social and e-commerce touchpoints; helped improve engagement rates by 15-20% on key campaign assets.
Copywriter at Mixed Route Juice
September 1, 2023 - November 1, 2024
Led campaign ideation and content strategy for 5–7 brands across categories; delivered campaigns generating 1M–5M+ views with ~2–4% engagement; managed content calendars (20–25 posts per month per brand).
Senior Content Writer at AdLift Marketing Pvt. Ltd.
May 1, 2022 - September 1, 2023
Created and optimised SEO content to improve organic visibility and search performance; contributed to pitch strategies using AIDA frameworks and performance insights.
Junior Copywriter at Espange
August 1, 2021 - March 1, 2022
Social Media Strategist at MasterCho Pvt. Ltd.
November 1, 2020 - November 1, 2025
Led content and campaigns strategy across platforms; drove 29% follower growth; executed social campaigns generating 30M+ views, 8L+ interactions, and ~3% engagement; scaled YouTube presence by 50% growth in subscribers, achieving 11.4M+ views in a year; built and scaled niche content IP (Kulture) targeting Korean culture audiences; led influencer collaborations and offline activations to drive integrated brand engagement.

Education

B.A. (Hons) English at Moti Lal Nehru College, Delhi University
January 1, 2018 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Other