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Hello! I’m Anna, a product designer with 4+ years of experience shaping digital products across TravelTech, Fintech/payments, e-commerce and service platforms. I enjoy solving complex UX problems with dense user flows, design systems, and high-fidelity UI, plus hands-on prototyping and developer handoff. I thrive in end-to-end collaboration with research, product, and engineering teams, from discovery and UX structure to UI kit creation and post-release optimization, always aiming to improve conversions, engagement and overall user satisfaction.…Hello! I’m Anna, a product designer with 4+ years of experience shaping digital products across TravelTech, Fintech/payments, e-commerce and service platforms. I enjoy solving complex UX problems with dense user flows, design systems, and high-fidelity UI, plus hands-on prototyping and developer handoff. I thrive in end-to-end collaboration with research, product, and engineering teams, from discovery and UX structure to UI kit creation and post-release optimization, always aiming to improve conversions, engagement and overall user satisfaction.

Anna Bogdanova

Product Designer, UX Designer, UI Designer, +2

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Hello! I’m Anna, a product designer with 4+ years of experience shaping digital products across TravelTech, Fintech/payments, e-commerce and service platforms. I enjoy solving complex UX problems with dense user flows, design systems, and high-fidelity UI, plus hands-on prototyping and developer handoff. I thrive in end-to-end collaboration with research, product, and engineering teams, from discovery and UX structure to UI kit creation and post-release optimization, always aiming to improve conversions, engagement and overall user satisfaction.…Hello! I’m Anna, a product designer with 4+ years of experience shaping digital products across TravelTech, Fintech/payments, e-commerce and service platforms. I enjoy solving complex UX problems with dense user flows, design systems, and high-fidelity UI, plus hands-on prototyping and developer handoff. I thrive in end-to-end collaboration with research, product, and engineering teams, from discovery and UX structure to UI kit creation and post-release optimization, always aiming to improve conversions, engagement and overall user satisfaction.

Available to hire

Hello! I’m Anna, a product designer with 4+ years of experience shaping digital products across TravelTech, Fintech/payments, e-commerce and service platforms. I enjoy solving complex UX problems with dense user flows, design systems, and high-fidelity UI, plus hands-on prototyping and developer handoff.

I thrive in end-to-end collaboration with research, product, and engineering teams, from discovery and UX structure to UI kit creation and post-release optimization, always aiming to improve conversions, engagement and overall user satisfaction.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Russian

Fluent

English

Advanced

Work Experience

UX/UI Designer at Paymaster (Fintech / payments infrastructure), Moscow

December 1, 2024 - January 1, 2025

Redesigned Paymaster website and Online Payments product pages for fintech/payments service, improving structure, clarity and visual consistency. Designed landing pages, information architecture, UI patterns and responsive layouts for B2C audiences evaluating payment tools and merchant services. Collaborated with stakeholders on visual direction, UI kit, page hierarchy and handoff-ready layouts.

Product Designer at RuTrip | TravelTech, railway ticketing platform, Moscow

December 1, 2024 - Present

Own the full product design function as the only designer on the project, covering UX research, product analytics, hypothesis generation, interface design, design system development, developer handoff and post-release quality control. Led UX/UI redesign across main product journey: homepage, search results, train cards, filters, checkout, passenger data entry, payment methods, order confirmation and personal account. Designed complex transaction-heavy flows for pre-booking, 25-hour deferred payment, online refunds, insurance purchase, child passenger add-on and order management states. Built and maintained a scalable UI kit in Figma: components, states, responsive behavior, interaction patterns, empty/error states and reusable blocks for product pages. Improved product performance by redesigning high-impact touchpoints; overall conversion grew by 20% in the first 4 months after redesign initiatives. Increased checkout-to-payment progression by 18% by redesigning passenger data entry, s

UX/UI Designer at Kaspersky

March 1, 2024 - December 1, 2024

Redesigned main screen of the Kaspersky Security & VPN iOS app to improve paid subscription conversions and encourage activation of security features; created updated mobile flows, UI concepts, and a product presentation explaining decisions, impact, and opportunities.

UX/UI Designer at PhotoLife — Photo/Video Rental Service, Moscow

March 1, 2024 - December 1, 2024

Redesigned the company website, customer questionnaire and CRM interface in close collaboration with the product manager and developers, controlling implementation quality at each stage. Improved target-action speed by 20% through UX research, page-structure updates and clearer multi-step flows for individuals and legal-entity customers. Increased site conversions by 15% by analyzing Yandex Metrics data, locating weak funnel points and introducing focused UI improvements. Raised user engagement by 25% by testing product hypotheses across website and customer interaction scenarios. Redesigned CRM navigation, UI components and interaction patterns, increasing operational workflow speed by 40%. Created the company UI kit to standardize layouts, components and visual language across the website and internal tools.

Web Designer at Fiona-Simp a (Fiona-Simpa), Moscow

August 1, 2022 - March 1, 2024

E-commerce Moscow Web Designer (Aug 2022 - Mar 2024). Created landing pages for new products and marketing campaigns, adapting messaging, visual hierarchy and CTA logic to business goals.

UX/UI Designer at Samokat

March 1, 2022 - Present

Improved the UX of an internal HR administrative platform used for hiring couriers; redesigned navigation, statuses and key action flows to reduce cognitive load and increase transparency in candidate processing.

Web Designer / Graphic Designer at Freelance Projects, Moscow

February 1, 2021 - August 1, 2022

Designed websites and landing pages on Tilda for small businesses and independent clients, covering structure, UI, visuals and publishing prep. Created branding identities, logos, business cards, brochures and other visual-system elements for consistent brand communication. Developed brand guidelines to maintain a unified visual language across digital and print touchpoints. Designed marketing materials including banners, flyers, posters, leaflets, social media assets and digital campaign visuals.

Education

UX/UI Design + Product Design at Bang Bang Education, Moscow

January 1, 2023 - January 1, 2023

Higher Education at Technological University named after A. A. Leonov, Moscow

January 1, 2018 - January 1, 2023

Art Fundamentals at Art School, Moscow

January 11, 2030 - June 29, 2026

Qualifications

UX/UI Design Certificate

January 1, 2023 - January 1, 2023

Industry Experience

Travel & Hospitality, Software & Internet, Financial Services, Retail, Professional Services, Other, Media & Entertainment, Transportation & Logistics