Anna Bogdanova

Redesigned Paymaster website and Online Payments product pages for fintech/payments service, improving structure, clarity and visual consistency. Designed landing pages, information architecture, UI patterns and responsive layouts for B2C audiences evaluating payment tools and merchant services. Collaborated with stakeholders on visual direction, UI kit, page hierarchy and handoff-ready layouts.

Own the full product design function as the only designer on the project, covering UX research, product analytics, hypothesis generation, interface design, design system development, developer handoff and post-release quality control. Led UX/UI redesign across main product journey: homepage, search results, train cards, filters, checkout, passenger data entry, payment methods, order confirmation and personal account. Designed complex transaction-heavy flows for pre-booking, 25-hour deferred payment, online refunds, insurance purchase, child passenger add-on and order management states. Built and maintained a scalable UI kit in Figma: components, states, responsive behavior, interaction patterns, empty/error states and reusable blocks for product pages. Improved product performance by redesigning high-impact touchpoints; overall conversion grew by 20% in the first 4 months after redesign initiatives. Increased checkout-to-payment progression by 18% by redesigning passenger data entry, s

Redesigned main screen of the Kaspersky Security & VPN iOS app to improve paid subscription conversions and encourage activation of security features; created updated mobile flows, UI concepts, and a product presentation explaining decisions, impact, and opportunities.