I'm Carissa Pugeda, a LA-based Creative & Growth Strategist who specializes in social media, influencer marketing, and community building. I think in strategy first, I don't just manage content, but I build the creative direction and partnerships behind brands that people actually connect with. From driving $2.1M+ in EMV at GHD to growing creator pipelines and producing campaigns with real engagement, I bring both the big-picture thinking and the hands-on execution to make social work.

Carissa Pugeda

I'm Carissa Pugeda, a LA-based Creative & Growth Strategist who specializes in social media, influencer marketing, and community building. I think in strategy first, I don't just manage content, but I build the creative direction and partnerships behind brands that people actually connect with. From driving $2.1M+ in EMV at GHD to growing creator pipelines and producing campaigns with real engagement, I bring both the big-picture thinking and the hands-on execution to make social work.

Available to hire

I’m Carissa Pugeda, a LA-based Creative & Growth Strategist who specializes in social media, influencer marketing, and community building. I think in strategy first, I don’t just manage content, but I build the creative direction and partnerships behind brands that people actually connect with. From driving $2.1M+ in EMV at GHD to growing creator pipelines and producing campaigns with real engagement, I bring both the big-picture thinking and the hands-on execution to make social work.

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Language

English
Fluent

Work Experience

Senior Influencer Marketing Coordinator (Contract)
August 1, 2024 - Present
Lead influencer marketing programs, coordinating gifting, outreach, and content creation to align with seasonal campaigns and brand priorities. Partner with cross-functional teams to optimize performance and reporting.
Senior Influencer Marketing Coordinator (Contract) at Creative & Growth Strategy Education Network
August 1, 2024 - Present
Lead influencer partnerships and content strategy for brand campaigns; manage gifting programs, contract negotiations, and post-campaign reporting.
Senior Influencer Marketing Coordinator (Contract) at Savage X Fenty
August 1, 2024 - Present
Led end-to-end influencer gifting and outreach for micro-to-macro talent; developed brand partnerships; managed seeding programs; collaborated with Paid Social to optimize creator content; produced experiential activations and analyzed ROI for future campaigns.
Public Relations Assistant at Savage X Fenty
January 1, 2023 - October 1, 2023
Supported PR initiatives, influencer gifting, and brand collaborations; helped source talent and track ROI for campaigns.
PR Assistant at Savage X Fenty
January 1, 2023 - October 1, 2023
Supported influencer gifting and outreach; assisted with PR materials and campaigns.
Social Media Coordinator (Part-time)
July 1, 2022 - January 1, 2023
Build and manage content calendars for Instagram and TikTok; drive community engagement via DMs and comments; oversee influencer gifting and end-to-end campaign execution; align daily content with broader marketing initiatives.
Social Media Coordinator (Part-time) at Asian American Girl Club
July 1, 2022 - January 1, 2023
Managed social media content calendar, engagement, and community outreach; supported campaign execution.
Content Intern
March 1, 2022 - July 1, 2022
Content Intern at Cadence
March 1, 2022 - July 1, 2022
Supported content creation and editing for campaigns; assisted with social media calendars and asset production.
Public Relations Intern
August 1, 2021 - December 1, 2021
Public Relations Intern at J Public Relations
August 1, 2021 - December 1, 2021
Assisted with PR outreach, press materials, and media coordination.

Education

Bachelor of Arts in Communication at San Diego State University
January 11, 2030 - June 29, 2026
Minor: Digital & Social Media Studies at San Diego State University
January 11, 2030 - June 29, 2026
Associate of Arts in Communication at Southwestern Community College
January 11, 2030 - June 29, 2026
Bachelor of Arts in Communication at San Diego State University
January 11, 2030 - June 29, 2026
Minor: Digital & Social Media Studies at San Diego State University
January 11, 2030 - June 29, 2026
Associate of Arts in Communication at Southwestern College
January 11, 2030 - June 29, 2026
Bachelor of Arts in Communication at San Diego State University
January 11, 2030 - June 29, 2026
Associate of Arts in Communication at Southwestern Community College
January 11, 2030 - June 29, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Other, Education

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