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I am a strategic digital marketing and social media leader with 10+ years of experience developing data-driven social media strategies, integrated marketing campaigns, and content ecosystems that increase brand awareness, audience engagement, and business growth. I excel at blending creative storytelling with analytics to develop scalable social media programs across organic and paid channels, collaborating with creative teams, agencies, and executive stakeholders to deliver measurable results. I also advise organizations on digital transformation, social content strategy, and omnichannel communications.…I am a strategic digital marketing and social media leader with 10+ years of experience developing data-driven social media strategies, integrated marketing campaigns, and content ecosystems that increase brand awareness, audience engagement, and business growth. I excel at blending creative storytelling with analytics to develop scalable social media programs across organic and paid channels, collaborating with creative teams, agencies, and executive stakeholders to deliver measurable results. I also advise organizations on digital transformation, social content strategy, and omnichannel communications.

Abhinav Shrestha

Content Strategist, Brand Strategist, Social Media Manager, +2

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I am a strategic digital marketing and social media leader with 10+ years of experience developing data-driven social media strategies, integrated marketing campaigns, and content ecosystems that increase brand awareness, audience engagement, and business growth. I excel at blending creative storytelling with analytics to develop scalable social media programs across organic and paid channels, collaborating with creative teams, agencies, and executive stakeholders to deliver measurable results. I also advise organizations on digital transformation, social content strategy, and omnichannel communications.…I am a strategic digital marketing and social media leader with 10+ years of experience developing data-driven social media strategies, integrated marketing campaigns, and content ecosystems that increase brand awareness, audience engagement, and business growth. I excel at blending creative storytelling with analytics to develop scalable social media programs across organic and paid channels, collaborating with creative teams, agencies, and executive stakeholders to deliver measurable results. I also advise organizations on digital transformation, social content strategy, and omnichannel communications.

Available to hire

I am a strategic digital marketing and social media leader with 10+ years of experience developing data-driven social media strategies, integrated marketing campaigns, and content ecosystems that increase brand awareness, audience engagement, and business growth.

I excel at blending creative storytelling with analytics to develop scalable social media programs across organic and paid channels, collaborating with creative teams, agencies, and executive stakeholders to deliver measurable results. I also advise organizations on digital transformation, social content strategy, and omnichannel communications.

Skills

Power BI

ChatGPT

Experience Level

Power BI

Expert

ChatGPT

Expert

Language

English

Fluent

Work Experience

Senior Digital Marketing Consultant at Accenture

March 1, 2026 - Present

Developed digital and social media strategies supporting enterprise marketing initiatives across Meta's advertising ecosystem. Advised clients on audience growth, content optimization, campaign performance, and customer engagement strategies. Improved campaign performance by achieving 2–3x ROAS through audience segmentation, creative optimization, and data-driven decision making. Built executive dashboards using GA4, Meta Analytics, and Power BI to measure engagement, reach, conversions, and marketing effectiveness. Collaborated with creative teams to optimize digital content across social, paid media, and web platforms. Leveraged AI tools to improve content ideation, campaign optimization, and reporting workflows.

Senior Digital Marketing Consultant at Accenture (Client: Meta)

March 1, 2026 - Present

Developed digital and social media strategies supporting enterprise marketing initiatives across Meta's advertising ecosystem; improved campaign performance through audience segmentation and creative optimization; built executive dashboards to measure engagement, reach, and conversions.

Marketing and Sales Director at University of Ottawa (CHUO 89.1 FM – CMA)

May 1, 2024 - December 1, 2025

Developed and executed integrated social media and digital marketing strategies to increase audience engagement and organizational visibility. Managed content calendars spanning social media, website, emails, partnerships, and events. Led creative teams in producing multimedia content supporting community engagement and brand awareness. Increased organizational revenue by approximately 40% through strategic marketing initiatives and partnerships. Measured campaign performance using engagement metrics, audience insights, and conversion reporting.

Marketing and Sales Director at CHUO 89.1 FM, University of Ottawa

May 1, 2024 - December 31, 2025

Developed and executed integrated social media and digital marketing strategies to increase audience engagement and organizational visibility. Managed content calendars spanning social media, website, email, partnerships, and events. Led creative teams in producing multimedia content supporting community engagement and brand awareness. Increased organizational revenue by approximately 40% through strategic marketing initiatives and partnerships. Measured campaign performance using engagement metrics, audience insights, and conversion reporting.

Marketing and Sales Director at University of Ottawa (CHU 89.1 FM – CIMA)

May 1, 2024 - December 1, 2025

Developed integrated social media and digital marketing strategies to increase audience engagement and organizational visibility. Managed content calendars spanning social media, website, emails, partnerships, and events. Led creative teams in producing multimedia content supporting community engagement and brand awareness. Increased organizational revenue by approximately 40% through strategic marketing initiatives and partnerships. Measured campaign performance using engagement metrics, audience insights, and conversion reporting.

Co-Founder & Head of Marketing and Operations at Otaku Jatra International

February 1, 2019 - August 1, 2023

Led social media strategy and integrated promotional campaigns for large-scale consumer events. Managed influencer collaborations, sponsorship promotions, digital advertising, and content marketing initiatives. Coordinated cross-functional creative teams to deliver engaging multimedia campaigns across digital channels.

Co-Founder & Head of Marketing and Operations at Otakuja Trainer National

February 1, 2019 - August 1, 2023

Product Executive at Nest Media Pvt. Ltd

September 1, 2016 - March 1, 2018

Led digital marketing initiatives for 40+ corporate clients, developing customized content and social media strategies aligned with business objectives. Managed integrated campaigns across social media, digital advertising, content marketing, and client communications. Presented strategic marketing recommendations based on campaign analytics, customer insights, and market trends. Collaborated with clients and creative partners to deliver high-performing digital campaigns.