Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Brandon Puckett, a strategic brand and creative leader with 15 years of experience building and scaling global brands through cultural fluency, compelling storytelling, and high-standard creative execution. I’ve led brand transformations, multicultural marketing initiatives, and 0-to-1 launches generating $5M+ in first-year revenue, and I thrive on turning fragmented brand organizations into cohesive, high-performing creative functions that elevate brand relevance, audience engagement, and business impact. MBA-educated with advanced Spanish and formative upbringing in Latin America, I represent organizations in international markets (including China) and align innovation with long-term brand growth. I’m passionate about cross-functional collaboration, talent development, and building scalable brand systems that drive growth and long-term brand equity.…I'm Brandon Puckett, a strategic brand and creative leader with 15 years of experience building and scaling global brands through cultural fluency, compelling storytelling, and high-standard creative execution. I’ve led brand transformations, multicultural marketing initiatives, and 0-to-1 launches generating $5M+ in first-year revenue, and I thrive on turning fragmented brand organizations into cohesive, high-performing creative functions that elevate brand relevance, audience engagement, and business impact. MBA-educated with advanced Spanish and formative upbringing in Latin America, I represent organizations in international markets (including China) and align innovation with long-term brand growth. I’m passionate about cross-functional collaboration, talent development, and building scalable brand systems that drive growth and long-term brand equity.

Brandon Puckett

Creative Director, Art Director, Brand Designer, +2





I'm Brandon Puckett, a strategic brand and creative leader with 15 years of experience building and scaling global brands through cultural fluency, compelling storytelling, and high-standard creative execution. I’ve led brand transformations, multicultural marketing initiatives, and 0-to-1 launches generating $5M+ in first-year revenue, and I thrive on turning fragmented brand organizations into cohesive, high-performing creative functions that elevate brand relevance, audience engagement, and business impact. MBA-educated with advanced Spanish and formative upbringing in Latin America, I represent organizations in international markets (including China) and align innovation with long-term brand growth. I’m passionate about cross-functional collaboration, talent development, and building scalable brand systems that drive growth and long-term brand equity.…I'm Brandon Puckett, a strategic brand and creative leader with 15 years of experience building and scaling global brands through cultural fluency, compelling storytelling, and high-standard creative execution. I’ve led brand transformations, multicultural marketing initiatives, and 0-to-1 launches generating $5M+ in first-year revenue, and I thrive on turning fragmented brand organizations into cohesive, high-performing creative functions that elevate brand relevance, audience engagement, and business impact. MBA-educated with advanced Spanish and formative upbringing in Latin America, I represent organizations in international markets (including China) and align innovation with long-term brand growth. I’m passionate about cross-functional collaboration, talent development, and building scalable brand systems that drive growth and long-term brand equity.

Available to hire

I’m Brandon Puckett, a strategic brand and creative leader with 15 years of experience building and scaling global brands through cultural fluency, compelling storytelling, and high-standard creative execution. I’ve led brand transformations, multicultural marketing initiatives, and 0-to-1 launches generating $5M+ in first-year revenue, and I thrive on turning fragmented brand organizations into cohesive, high-performing creative functions that elevate brand relevance, audience engagement, and business impact.

MBA-educated with advanced Spanish and formative upbringing in Latin America, I represent organizations in international markets (including China) and align innovation with long-term brand growth. I’m passionate about cross-functional collaboration, talent development, and building scalable brand systems that drive growth and long-term brand equity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Advanced

English

Fluent

Work Experience

Global Strategic Innovation Lead at Lucas Group

October 1, 2024 - March 1, 2026

Represented Lucas Group in executive discussions across China and Europe, advising leaders on brand positioning, market opportunity, and long-term growth. Led international market exploration, identified opportunities for next-generation technologies, and built strategic relationships with global innovation partners to inform brand development and expansion initiatives.

Global Creative Director at GoDigital Media Group

July 1, 2023 - June 1, 2024

Rebuilt and unified a fragmented global creative organization spanning North America, Latin America, Europe, and Asia. Led the repositioning of Eastern Mountain Sports, modernizing brand expression and digital presence, and establishing governance, standards, and team structures to improve consistency, collaboration, and execution across brands.

Art Director at Quantasy + Associates Agency

September 1, 2022 - September 1, 2023

Led creative development and execution for national multicultural marketing initiatives engaging high-growth consumer segments representing $3.9T+ in purchasing power. Guided teams of 6–8 designers on campaigns for Target and Wells Fargo; introduced interactive and gamified engagement frameworks, contributing to a ~15% lift across initiatives.

Managing Director & Creative Lead at Sticky Agency

February 1, 2021 - June 1, 2023

Scaled a boutique creative studio from 3 to 15 employees, establishing leadership, workflow standards, and processes to support growth. Improved turnaround times by 20% and maintained 75% client retention. Led creative direction, talent development, and enterprise-account growth.

Creative Director at Lucas Group

May 1, 2020 - June 1, 2022

Provided creative leadership across subsidiaries during a market transition. Led the 0-to-1 launch of ExoTek3, defining brand positioning, identity, and go-to-market strategy with a cross-functional team of 10 and a $400K budget. Guided field-based validation to refine positioning and repositioned Power Manufacturing with experiential activations.

Creative Director at ManifestSeven

March 1, 2019 - March 1, 2020

Led creative for a regional portfolio of 10+ brands, directing a 20+ person department across brand strategy, marketing, and product launches. Orchestrated multiple 0-to-1 launches including Weden, MyJane, Capno, and Munchies-B-Gone; drove Weden to $5.12M in first-year revenue and positioned MyJane to capture 15% market share with 65% subscription retention.

Art Director at ManifestSeven

February 1, 2018 - March 1, 2019

Introduced centralized creative services across subsidiary brands, bringing structure and shared standards to Rolling Paper Depot, Hippie Butler, and White Coat Hemp Co. Supported early international expansion with Munchies-B-Gone across 300+ retail locations, contributing to a 9% market share in Canada and establishing a scalable framework.

Founder & Principal at House of Puckett

June 1, 2014 - Present

Founded and led a brand and creative leadership practice partnering with Fortune 500 organizations, growth-stage companies, and international platforms to build, reposition, and scale brands across markets. Advised executive teams on brand transformations, go-to-market initiatives, and multicultural campaigns, delivering distinctive brand platforms, creative systems, and execution models that support growth and long-term brand equity.

Graphic Designer & Executive Assistant at CH Cre8tive Agency

May 1, 2012 - June 1, 2014

Supported high-profile entertainment and brand initiatives in a fast-paced agency environment, contributing to creative production, executive coordination, and live event execution.