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Hi, I’m Tiago Barros, a digital strategist specializing in technical SEO, GEO, and multilingual content strategy. I’ve built the European Central Bank’s GEO framework from scratch and deployed it across 24 official EU languages, driving data-informed decisions and measurable business outcomes. I thrive in fast-paced, multi-stakeholder environments, translating complex editorial, engineering, and IT requirements into scalable, performance-focused plans that boost visibility and engagement.…Hi, I’m Tiago Barros, a digital strategist specializing in technical SEO, GEO, and multilingual content strategy. I’ve built the European Central Bank’s GEO framework from scratch and deployed it across 24 official EU languages, driving data-informed decisions and measurable business outcomes. I thrive in fast-paced, multi-stakeholder environments, translating complex editorial, engineering, and IT requirements into scalable, performance-focused plans that boost visibility and engagement.

Tiago Barros

Content Strategist, Marketing Strategist, Growth Marketer, +2

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Hi, I’m Tiago Barros, a digital strategist specializing in technical SEO, GEO, and multilingual content strategy. I’ve built the European Central Bank’s GEO framework from scratch and deployed it across 24 official EU languages, driving data-informed decisions and measurable business outcomes. I thrive in fast-paced, multi-stakeholder environments, translating complex editorial, engineering, and IT requirements into scalable, performance-focused plans that boost visibility and engagement.…Hi, I’m Tiago Barros, a digital strategist specializing in technical SEO, GEO, and multilingual content strategy. I’ve built the European Central Bank’s GEO framework from scratch and deployed it across 24 official EU languages, driving data-informed decisions and measurable business outcomes. I thrive in fast-paced, multi-stakeholder environments, translating complex editorial, engineering, and IT requirements into scalable, performance-focused plans that boost visibility and engagement.

Available to hire

Hi, I’m Tiago Barros, a digital strategist specializing in technical SEO, GEO, and multilingual content strategy. I’ve built the European Central Bank’s GEO framework from scratch and deployed it across 24 official EU languages, driving data-informed decisions and measurable business outcomes.

I thrive in fast-paced, multi-stakeholder environments, translating complex editorial, engineering, and IT requirements into scalable, performance-focused plans that boost visibility and engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Advanced

Dutch

Beginner

German

Beginner

Work Experience

Digital Strategy & SEO Specialist at First Advertising

November 1, 2025 - Present

Manage SEO, GEO, and content strategy across a multi-industry client portfolio, including First National Bank; lead technical audits, metadata improvements, internal linking restructuring, and on-page optimization; build GA4 dashboards and data visualizations; automate reporting workflows, reducing manual processing time.

GEO & Digital Content Strategist at European Central Bank

July 1, 2024 - June 30, 2025

Built ECB's first Generative AI Optimisation (GEO) framework from scratch, deploying it across three institutional domains and 24 official EU languages; authored academic research on methodology; translated complex regulatory topics into accessible policy content and AI-generated responses.

Freelance Digital Strategy & SEO Consultant at Remote

November 1, 2020 - June 30, 2024

Delivered end-to-end SEO, content, and digital strategy for clients across diverse industries; managed technical audits, content production, and performance reporting; built and maintained GA4 and Google Search Console dashboards; provided client-ready optimization roadmaps.