Tiago Barros
Hi, I’m Tiago Barros, a digital strategist specializing in technical SEO, GEO, and multilingual content strategy.
About
Hi, I’m Tiago Barros, a digital strategist specializing in technical SEO, GEO, and multilingual content strategy. I’ve built the European Central Bank’s GEO framework from scratch and deployed it across 24 official EU languages, driving data-informed decisions and measurable business outcomes.
I thrive in fast-paced, multi-stakeholder environments, translating complex editorial, engineering, and IT requirements into scalable, performance-focused plans that boost visibility and engagement.
- 5 years' experience
- Joined June 2026
Skills· 18
Languages
- EnglishFluent
- PortugueseAdvanced
- DutchBeginner
- GermanBeginner
Industry experience
- Professional Services
- Software & Internet
- Media & Entertainment
More experts in Johannesburg, South Africa
Work experience
Manage SEO, GEO, and content strategy across a multi-industry client portfolio, including First National Bank; lead technical audits, metadata improvements, internal linking restructuring, and on-page optimization; build GA4 dashboards and data visualizations; automate reporting workflows, reducing manual processing time.
Built ECB's first Generative AI Optimisation (GEO) framework from scratch, deploying it across three institutional domains and 24 official EU languages; authored academic research on methodology; translated complex regulatory topics into accessible policy content and AI-generated responses.
Delivered end-to-end SEO, content, and digital strategy for clients across diverse industries; managed technical audits, content production, and performance reporting; built and maintained GA4 and Google Search Console dashboards; provided client-ready optimization roadmaps.
Education
Certifications and awards· 6
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