I am a creative director and digital strategist with over a decade of experience driving brand transformation for national advocacy organizations and political campaigns. I lead cross-functional teams through comprehensive rebrands, multi-channel campaigns, and high-impact digital programs that boost engagement, fundraising, and growth. My work spans creative leadership, brand development, digital advertising, content strategy, press relations, and team management. I thrive on turning complex ideas into clear, compelling stories across websites, social channels, newsletters, and events, and I’m passionate about mentoring talent and building strong partnerships.

Jarod Keith

I am a creative director and digital strategist with over a decade of experience driving brand transformation for national advocacy organizations and political campaigns. I lead cross-functional teams through comprehensive rebrands, multi-channel campaigns, and high-impact digital programs that boost engagement, fundraising, and growth. My work spans creative leadership, brand development, digital advertising, content strategy, press relations, and team management. I thrive on turning complex ideas into clear, compelling stories across websites, social channels, newsletters, and events, and I’m passionate about mentoring talent and building strong partnerships.

Available to hire

I am a creative director and digital strategist with over a decade of experience driving brand transformation for national advocacy organizations and political campaigns. I lead cross-functional teams through comprehensive rebrands, multi-channel campaigns, and high-impact digital programs that boost engagement, fundraising, and growth. My work spans creative leadership, brand development, digital advertising, content strategy, press relations, and team management. I thrive on turning complex ideas into clear, compelling stories across websites, social channels, newsletters, and events, and I’m passionate about mentoring talent and building strong partnerships.

See more

Language

English
Fluent

Work Experience

Creative Director at LGBTQ+ Victory Fund & LGBTQ+ Victory Institute
September 1, 2022 - June 1, 2025
Led a comprehensive brand transformation across multiple websites, creating new logos, brand assets, videos, and event collateral while meeting aggressive launch deadlines. Directed organization-wide communications strategy across six websites and a mobile app to maintain a strong public presence and brand consistency. Managed vendor relationships and an in-house team (Marketing Manager and Graphic Designer) and served as acting press officer from 2023, supporting earned media efforts.
Senior Digital Strategist at LGBTQ+ Victory Fund & LGBTQ+ Victory Institute
October 1, 2019 - September 1, 2022
Grew Victory’s digital presence through strategic content creation and multichannel social media management. Researched, wrote, edited, and led development of PrideandProgress.org and VictoryHallofFame.org, which became central programs of Victory Institute.
Digital Communications Manager at LGBTQ+ Victory Fund & LGBTQ+ Victory Institute
August 1, 2015 - September 1, 2017
Led the organizations’ first major investments in digital supporter acquisition. Developed integrated content strategy for email, website, earned media, and social media; launched newsletters; redesigned flagship websites; created OutForAmerica.org, an interactive map tracking all known LGBTQ+ elected officials nationwide.
Senior Digital Strategist at Basecamp Strategy
April 1, 2018 - November 1, 2018
Led the advertising division for federal clients, creating, producing, placing, and optimizing all digital ad campaigns including email acquisition, persuasion, and direct donation programs. Executed innovative email programs generating five-figure monthly sums for top-tier Red-to-Blue congressional races through robust testing and optimization. Trained staff on digital strategies and technology, building organizational capacity in a competitive sector.
Senior Digital Strategist at Veracity Media
September 1, 2017 - March 1, 2018
Managed all aspects of digital acquisition, messaging, and fundraising strategy for federal campaign clients. Tested and analyzed messages to maximize acquisition and fundraising, providing regular reporting to clients. Built websites for clients, overseeing every step from wireframe to launch.
Digital Manager at Campaign for Southern Equality
July 1, 2014 - July 1, 2015
Mobilized LGBTQ activists across eight states using social media and email for online and offline action. Earned national media attention for litigation and actions demanding marriage equality and LGBTQ rights. Maintained a high-traffic website with rapid updates about litigation and programs.
Press Intern at Office of Democratic Leader Nancy Pelosi
March 1, 2012 - August 1, 2012
Planned and supported press outreach for legislative initiatives and communications efforts.
Media Relations Intern at Planned Parenthood Action
June 1, 2012 - August 1, 2012
Assisted in media relations activities and communications during Summer 2012.
Advisory Board Member at Out for Biden
January 1, 2020 - December 31, 2020
Advisory board member providing strategic guidance and advocacy.
Volunteer at Rainbow Railroad
January 1, 2024 - Present
Volunteer contributing to advocacy and support efforts.
Volunteer at Refugee Community of Care
January 1, 2024 - Present
Volunteer contributing to community support initiatives.

Education

Bachelor of Arts at University of Southern Mississippi
January 11, 2030 - January 1, 2014

Qualifications

Candidate & Campaign Training
January 1, 2013 - December 31, 2013
YP4 Fellow
January 1, 2014 - December 31, 2014
Candidate & Campaign Training
January 1, 2021 - December 31, 2021

Industry Experience

Non-Profit Organization, Media & Entertainment, Government, Education, Professional Services