Iara Araujo

Marketing: Planned monthly content calendars and created digital content (copy, visuals, reels) for Instagram and other channels; managed newsletters, community messages, and influencer collaborations while maintaining a consistent brand voice. Brand visuals & Web: Updated website visuals to ensure alignment with brand identity. E-Commerce: Photographed, edited, and uploaded products to Shopify; updated website visuals; processed online orders and supported stock accuracy. Event Planning: Organized the store's 3-year anniversary end-to-end, including vendor coordination, branded materials, influencer invitations, and on-site logistics. Community Projects: Launched a collaborative series with professional photographers, producing behind-the-scenes content that strengthened brand credibility and community engagement.

E-Commerce: Received merchandise and uploaded product data to Shopify, including descriptions, pricing, and stock levels; maintained accurate online listings and supported basic digital retail workflows. Brand Presentation: Ensured organized, visually appealing product displays across stores; assisted in-store promotions and seasonal campaigns. Customer Service & Store Operations: Delivered customer-focused service in fast-paced retail environments; managed transactions, customer inquiries, and day-to-day store operations; supported merchandising, stock checks, and product display optimization.