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I am a journalist and fashion designer, currently pursuing a postgraduate degree in Digital Marketing, with a focus on strategy, branding, and performance. I develop data-driven communications strategies that connect brand positioning to measurable business results. I combine creativity with analytical thinking to drive meaningful impact across SEO, content, and campaigns. My experience spans content strategy, SEO, performance analysis, and campaign management, delivering results and growth.…I am a journalist and fashion designer, currently pursuing a postgraduate degree in Digital Marketing, with a focus on strategy, branding, and performance. I develop data-driven communications strategies that connect brand positioning to measurable business results. I combine creativity with analytical thinking to drive meaningful impact across SEO, content, and campaigns. My experience spans content strategy, SEO, performance analysis, and campaign management, delivering results and growth.

Beatriz Mattos

Content Strategist, Marketing Strategist, SEO Expert, +2

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I am a journalist and fashion designer, currently pursuing a postgraduate degree in Digital Marketing, with a focus on strategy, branding, and performance. I develop data-driven communications strategies that connect brand positioning to measurable business results. I combine creativity with analytical thinking to drive meaningful impact across SEO, content, and campaigns. My experience spans content strategy, SEO, performance analysis, and campaign management, delivering results and growth.…I am a journalist and fashion designer, currently pursuing a postgraduate degree in Digital Marketing, with a focus on strategy, branding, and performance. I develop data-driven communications strategies that connect brand positioning to measurable business results. I combine creativity with analytical thinking to drive meaningful impact across SEO, content, and campaigns. My experience spans content strategy, SEO, performance analysis, and campaign management, delivering results and growth.

Available to hire

I am a journalist and fashion designer, currently pursuing a postgraduate degree in Digital Marketing, with a focus on strategy, branding, and performance. I develop data-driven communications strategies that connect brand positioning to measurable business results.

I combine creativity with analytical thinking to drive meaningful impact across SEO, content, and campaigns. My experience spans content strategy, SEO, performance analysis, and campaign management, delivering results and growth.

Skills

Copywriting

Email Marketing

SEO

Experience Level

Copywriting

Expert

Email Marketing

Expert

SEO

Expert

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Beginner

Work Experience

Junior Planner / Planning Analyst at Grupo Sal Oal

October 1, 2025 - Present

Client: Shopping Leblon. Responsible for the strategic planning of Shopping Leblon's digital communication, including the development of annual and monthly content calendars, analysis of premium retail trends, and identification of content opportunities. Creation of strategic briefs for campaigns and always-on initiatives, aligning branding, performance, and commercial goals.

Marketing Strategy & Content Lead at Papel Craft

April 1, 2025 - October 1, 2025

Led the planning and execution of the brand’s digital content strategy, supporting collection launches and institutional campaigns. Developed strategic narratives across Instagram, TikTok, Pinterest, and LinkedIn, aligned with brand positioning. Managed influencer collaborations and monitored performance metrics for ongoing optimization. Results: +10.2% increase in views; +46.8% increase in clicks; 360K monthly views.

Rental Technician at Stratton Mountain Resort

December 1, 2024 - March 1, 2025

Returned to the U.S. for a second Work & Travel experience, working again as a Rental Technician, demonstrating reliability and strong performance in seasonal operations. Gained experience in Food & Beverage, hospitality, teamwork under pressure, and service excellence during peak winter season.

Marketing & Content Assistant at Oficina Mudam

May 1, 2024 - December 1, 2024

Developed institutional campaigns focused on branding and socio-environmental impact. Built strategic narratives to strengthen brand positioning, supported by monitoring and optimization of campaign performance.

Rental Technician at Stowe Mountain Resort

December 1, 2023 - March 1, 2024

Provided customer service and equipment assistance in a fast-paced, high-season environment. Developed strong communication and problem-solving skills while assisting international guests. Also supported sales operations and inventory organization at Yellow Turtle during peak seasons.

Marketing & E-commerce Content Writer at Dermage

February 1, 2023 - February 1, 2026

Strategic planning and production of content for blog and e-commerce, focused on SEO, qualified traffic generation, and conversion. Development of data-driven editorial calendars and performance analysis using Google Analytics. Creation of promotional and institutional email campaigns aligned with business objectives. Results: From 500 to 9,000 monthly views (+1700% growth); 6,000 monthly website clicks generated.