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Hi, I’m Kirati Panchal, a data-driven digital marketing and SEO specialist with 8+ years of experience helping businesses grow through organic traffic, high-ROI paid campaigns, and optimized website architectures. I translate business goals into actionable SEO roadmaps, collaborate with cross-functional development teams, and keep client deliverables on track with clear milestones. I’m passionate about turning complex data into clear strategies that deliver scalable growth. I excel at technical optimization and multi-channel growth, from audits and strategy to content planning and conversion rate optimization. Whether leading SEO initiatives, managing multi-channel campaigns, or mentoring teams, I’m focused on delivering measurable results and strong client partnerships.…Hi, I’m Kirati Panchal, a data-driven digital marketing and SEO specialist with 8+ years of experience helping businesses grow through organic traffic, high-ROI paid campaigns, and optimized website architectures. I translate business goals into actionable SEO roadmaps, collaborate with cross-functional development teams, and keep client deliverables on track with clear milestones. I’m passionate about turning complex data into clear strategies that deliver scalable growth. I excel at technical optimization and multi-channel growth, from audits and strategy to content planning and conversion rate optimization. Whether leading SEO initiatives, managing multi-channel campaigns, or mentoring teams, I’m focused on delivering measurable results and strong client partnerships.

Kirati Panchal

SEO Expert, Marketing Strategist, Content Strategist, +2

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Hi, I’m Kirati Panchal, a data-driven digital marketing and SEO specialist with 8+ years of experience helping businesses grow through organic traffic, high-ROI paid campaigns, and optimized website architectures. I translate business goals into actionable SEO roadmaps, collaborate with cross-functional development teams, and keep client deliverables on track with clear milestones. I’m passionate about turning complex data into clear strategies that deliver scalable growth. I excel at technical optimization and multi-channel growth, from audits and strategy to content planning and conversion rate optimization. Whether leading SEO initiatives, managing multi-channel campaigns, or mentoring teams, I’m focused on delivering measurable results and strong client partnerships.…Hi, I’m Kirati Panchal, a data-driven digital marketing and SEO specialist with 8+ years of experience helping businesses grow through organic traffic, high-ROI paid campaigns, and optimized website architectures. I translate business goals into actionable SEO roadmaps, collaborate with cross-functional development teams, and keep client deliverables on track with clear milestones. I’m passionate about turning complex data into clear strategies that deliver scalable growth. I excel at technical optimization and multi-channel growth, from audits and strategy to content planning and conversion rate optimization. Whether leading SEO initiatives, managing multi-channel campaigns, or mentoring teams, I’m focused on delivering measurable results and strong client partnerships.

Available to hire

Hi, I’m Kirati Panchal, a data-driven digital marketing and SEO specialist with 8+ years of experience helping businesses grow through organic traffic, high-ROI paid campaigns, and optimized website architectures. I translate business goals into actionable SEO roadmaps, collaborate with cross-functional development teams, and keep client deliverables on track with clear milestones. I’m passionate about turning complex data into clear strategies that deliver scalable growth.

I excel at technical optimization and multi-channel growth, from audits and strategy to content planning and conversion rate optimization. Whether leading SEO initiatives, managing multi-channel campaigns, or mentoring teams, I’m focused on delivering measurable results and strong client partnerships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Independent Marketing & SEO Consultant at Freelance

July 1, 2025 - Present

Managed end-to-end digital growth strategies for independent small‑business clients, scoping project requirements and setting milestone timelines to ensure on-time project execution. Conducted audits and implemented targeted local SEO strategies for businesses, driving improved search rankings and localized lead generation. Built and optimized targeted Google and Facebook ad campaigns, analyzing real-time data to adjust budgets and maximize client ad spend.

SEO Specialist at Helcim

September 1, 2022 - March 31, 2023

Implemented a complex pillar-based internal linking structure that enhanced site architecture, streamlined user navigation, and improved core search engine indexing. Cross-functional execution with engineering and product design teams to align SEO requirements with long-term product releases and site code deployments. Risk mitigation: conducted rigorous post-migration audits and mapped clean redirect schemes to protect historical backlink equity and organic traffic during site updates.

Digital Marketing Expert at N5 Marketing

March 1, 2022 - June 30, 2024

Paid Media ROI: Managed comprehensive Google and Facebook Ads campaigns for diverse client portfolios, optimizing ad spend to deliver an average ROI increase of 30%. Local SEO & Growth: Executed localized SEO tactics and Google Business Profile optimizations, directly increasing online visibility and foot traffic for local business clients. B2B Client Strategy: Orchestrated search engine strategies for real estate and social media agency clients, boosting organic website traffic by 40% and growing lead generation by 20%.

Marketing SEO & Analytics Specialist at Sundance College

February 1, 2021 - September 30, 2022

Authority building: Developed high-quality topic clusters and executed targeted outreach campaigns, acquiring high-quality backlinks and strengthening domain authority. Data Analysis: Tracked daily and monthly performance metrics using Ahrefs, LinkedIn Analytics, and Google Analytics to uncover user behavior patterns and pivot campaign strategy. Local Audience Targeting: Collaborated with creative teams to produce highly localized content tailored to specific student demographics, boosting on-site engagement and contact form conversions.

Digital Marketing Expert (SEO & SEM) at Egoista

July 1, 2020 - January 31, 2022

Traffic Scaling: Crafted and executed a comprehensive optimization roadmap that resulted in a documented 60% increase in organic website traffic. E-commerce Optimization: Audited and optimized a high-volume e-commerce store frontend, adjusting product meta-data, descriptions, and site speed elements to boost online sales conversions.

Digital Marketing Specialist at UC Baby Diagnostic Clinic

February 1, 2018 - May 31, 2020

Social Media Optimization: Scaled organic post reach by 50% and grew engagement by 54% on the Calgary brand page through data-backed content scheduling and community management. PPC & Retargeting: Developed and maintained targeted pay-per-click (PPC) campaigns across Google AdWords and Meta networks, utilizing iterative A/B testing to lower acquisition costs.

Social Media Strategist at Mela Arts Connect

January 1, 2015 - December 31, 2018

Social Media Strategy: For New York-based role, created content calendars and growth plans to build online presence and engagement for performing arts projects.

Social Media Intern at Talim School of Indian Music

February 1, 2013 - December 31, 2015

Assisted in social media content planning and posting, contributing to engagement growth and follower base.