Multidisciplinary professional with over 8 years of experience leading transformation projects, experience design, and conceptualizing and crafting high-fidelity designs across multiple platforms and social channels within corporate and digital environments using agile methodologies, with a strong focus on visual communication within digital systems. Specialized in user experience (UX), creating visual concepts and executions that translate strategic briefs into compelling brand experiences, as well as learning experience design, automation, and strategic talent management. Proven ability to collaborate with cross-functional teams to deliver accurate, compelling, and high-fidelity work. Combines analytical thinking, a user-centered approach, and cross-functional collaboration to drive impactful results. Experience using AI tools such as Figma, Gemini, Notion, and Creative Cloud, along with Design Thinking methodologies to develop and continuously improve digital products. Proven ability to diagnose, design, and implement high-impact digital solutions.

Jenny Flores

Multidisciplinary professional with over 8 years of experience leading transformation projects, experience design, and conceptualizing and crafting high-fidelity designs across multiple platforms and social channels within corporate and digital environments using agile methodologies, with a strong focus on visual communication within digital systems. Specialized in user experience (UX), creating visual concepts and executions that translate strategic briefs into compelling brand experiences, as well as learning experience design, automation, and strategic talent management. Proven ability to collaborate with cross-functional teams to deliver accurate, compelling, and high-fidelity work. Combines analytical thinking, a user-centered approach, and cross-functional collaboration to drive impactful results. Experience using AI tools such as Figma, Gemini, Notion, and Creative Cloud, along with Design Thinking methodologies to develop and continuously improve digital products. Proven ability to diagnose, design, and implement high-impact digital solutions.

Available to hire

Multidisciplinary professional with over 8 years of experience leading transformation projects, experience design, and conceptualizing and crafting high-fidelity designs across multiple platforms and social channels within corporate and digital environments using agile methodologies, with a strong focus on visual communication within digital systems. Specialized in user experience (UX), creating visual concepts and executions that translate strategic briefs into compelling brand experiences, as well as learning experience design, automation, and strategic talent management. Proven ability to collaborate with cross-functional teams to deliver accurate, compelling, and high-fidelity work. Combines analytical thinking, a user-centered approach, and cross-functional collaboration to drive impactful results. Experience using AI tools such as Figma, Gemini, Notion, and Creative Cloud, along with Design Thinking methodologies to develop and continuously improve digital products. Proven ability to diagnose, design, and implement high-impact digital solutions.

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Experience Level

Expert

Language

Spanish; Castilian
Fluent
English
Advanced
French
Advanced
Portuguese
Beginner

Work Experience

Jr. Designer at Good Juju H&B
January 1, 2024 - June 1, 2025
Updated, optimized and maintained scalable visual identity web system, improving user experience and streamlining online purchasing. Enhanced visual assets for campaigns and digital content, increasing sales by 10%. Contributed to product packaging redesign and product photography sessions.
Product & Web Designer at Freelancer
January 1, 2023 - Present
Designed visual assets for digital campaigns and web interfaces, including wireframes and UI components, increasing views and engagement by 20%. Conducted visual communication diagnostics and developed digital assets for social media and business presentations. Developed visual identities and UI for landing pages and dashboards, as well as digital and print materials, strengthening brand consistency. Conceptualized and crafted high-fidelity designs across multiple platforms and social channels, ensuring cohesive and engaging user experiences. Developed branding and visual identity systems for digital products and initiatives. Collaborated with ESIQIE-IPN and Texas Instruments on UI design proposals and usability testing. Directed and executed product, portrait, and campaign photoshoots.
Associate at Purdys Chocolatier Warehouse
November 1, 2021 - January 1, 2022
Collaborated on the update of internal promotional graphic materials for safety training. Supported the redesign of manuals, improving visual quality and readability aligned with brand identity. Partnered with marketing and design teams to create labels and promotional materials for seasonal products.
Project Manager and Monitoring Coordinator at Grupo Salinas
July 1, 2019 - July 1, 2021
Led the strategic and operational implementation of a nationwide program. Designed learning and development experiences for young talent and employees. Collaborated with cross-functional teams (designers, developers, marketing) to deliver integrated campaigns and product experiences. Co-developed an internal learning platform and managed KPIs, contributing to the onboarding and training of 15,000+ participants nationwide. Led the redesign of the “Socio Care” program, improving employee experience for 1,400+ users through onboarding, interviews, and process automation. Restructured internal operations, optimizing costs and increasing employee engagement by 30%, strengthening employer branding.
Product & Visual Designer at GAP Quality Innovation
January 1, 2019 - July 1, 2019
Implemented SCRUM methodology for training programs and learning materials, improving efficiency and crossfunctional collaboration. Transformed traditional training processes by developing innovative learning resources that enhanced knowledge retention and skill adoption.
Human Resources Analyst at GIN Group de Mexico
April 1, 2018 - February 1, 2019
Led Talent Acquisition operations and recruitment strategy. Managed cultural transformation, talent development, and change management initiatives. Designed and implemented training programs, career paths, and OD strategies, contributing to achieving Great Place to Work and ESR certifications for the first time. Supported strategic decision-making, certification processes, and financial analysis.
Jr. Analyst at Sherwin Williams, Shared Service Center
March 1, 2016 - September 1, 2016
Conducted financial analysis and developed KPI reports for finance and operations, including database automation. Prepared bank reconciliations (Oracle & Assurenet), ensuring accurate financial control. Provided internal client support and issue resolution.

Education

Bachelor of Arts in Graphic & Digital Design at LaSalle College Vancouver
January 11, 2030 - January 1, 2025
Master of Business Administration (MBA) at Universidad del Valle de Mexico
January 11, 2030 - January 1, 2017
Bachelor’s Degree in Business Administration at Universidad del Valle de Mexico
January 11, 2030 - January 1, 2015

Qualifications

SCRUM Master
January 1, 2019 - June 30, 2026
RGD Student
January 1, 2024 - January 1, 2026
DesCan Member (Design Professionals of Canada)
January 1, 2024 - January 1, 2026

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Retail