Rosey Saini

Scale the internal Employee Advocacy platform, engaging 596 active users and generating 2.4M organic reach; write and optimize social media copy with SEO, GEO, and AE standards to strengthen brand voice, increase searchability, and drive audience growth; track performance metrics and prepare monthly reports to refine content themes; orchestrate multi-channel social strategies, achieving 17% follower growth and 20% engagement increase; design cohesive branded graphics and multimedia content using Adobe Creative Cloud and Canva to maintain visual consistency and boost engagement; manage community engagement across global channels by responding to inquiries with a consistent, humanized brand voice.

Created and scheduled 50+ posts weekly across multiple social channels, increasing organic reach by 20%; partnered with content and marketing teams to repurpose materials and lead blog and social content planning; authored 2 blog posts weekly on cybersecurity trends for the corporate blog; researched social media trends and recommended strategy improvements to leadership; managed 7 social media accounts using Sprout Social and Brandwatch, tracking post performance, audience growth, and engagement.

Increased engagement by 10% and click-through rate by 5% per listing by introducing 3D home tours on property websites; proposed and implemented process improvements for social media marketing materials and campaigns; directed market research projects with sales teams, contributing to a 15% increase in transaction volume in 2022; produced and executed social media campaigns to support company-wide marketing initiatives, growing LinkedIn following by 6% in the first month.