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I am Jennifer Perrotta, a Senior Creative Packaging Director with over two decades of experience in the fragrance and beauty industry. My passion lies in creating unique packaging experiences that resonate with consumers and elevate brand presence. I thrive in collaborative environments where I can work cross-functionally to bring innovative ideas to life. Throughout my career, I have successfully led the packaging strategies for many iconic brands, focusing on sustainability and consumer engagement. I believe in the power of visual storytelling and constantly seek to push creative boundaries in my designs. My commitment to excellence and keen eye for detail have earned me industry accolades and recognition for my work.…I am Jennifer Perrotta, a Senior Creative Packaging Director with over two decades of experience in the fragrance and beauty industry. My passion lies in creating unique packaging experiences that resonate with consumers and elevate brand presence. I thrive in collaborative environments where I can work cross-functionally to bring innovative ideas to life. Throughout my career, I have successfully led the packaging strategies for many iconic brands, focusing on sustainability and consumer engagement. I believe in the power of visual storytelling and constantly seek to push creative boundaries in my designs. My commitment to excellence and keen eye for detail have earned me industry accolades and recognition for my work.

JENNIFER PERROTTA

Creative Director, Packaging Designer, Art Director, +2

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I am Jennifer Perrotta, a Senior Creative Packaging Director with over two decades of experience in the fragrance and beauty industry. My passion lies in creating unique packaging experiences that resonate with consumers and elevate brand presence. I thrive in collaborative environments where I can work cross-functionally to bring innovative ideas to life. Throughout my career, I have successfully led the packaging strategies for many iconic brands, focusing on sustainability and consumer engagement. I believe in the power of visual storytelling and constantly seek to push creative boundaries in my designs. My commitment to excellence and keen eye for detail have earned me industry accolades and recognition for my work.…I am Jennifer Perrotta, a Senior Creative Packaging Director with over two decades of experience in the fragrance and beauty industry. My passion lies in creating unique packaging experiences that resonate with consumers and elevate brand presence. I thrive in collaborative environments where I can work cross-functionally to bring innovative ideas to life. Throughout my career, I have successfully led the packaging strategies for many iconic brands, focusing on sustainability and consumer engagement. I believe in the power of visual storytelling and constantly seek to push creative boundaries in my designs. My commitment to excellence and keen eye for detail have earned me industry accolades and recognition for my work.

Available to hire

I am Jennifer Perrotta, a Senior Creative Packaging Director with over two decades of experience in the fragrance and beauty industry. My passion lies in creating unique packaging experiences that resonate with consumers and elevate brand presence. I thrive in collaborative environments where I can work cross-functionally to bring innovative ideas to life.

Throughout my career, I have successfully led the packaging strategies for many iconic brands, focusing on sustainability and consumer engagement. I believe in the power of visual storytelling and constantly seek to push creative boundaries in my designs. My commitment to excellence and keen eye for detail have earned me industry accolades and recognition for my work.

Work Experience

Senior Creative Packaging Director at Revlon

August 1, 2017 - Present

Lead creative development and packaging strategy across a portfolio of iconic fragrance and celebrity brands, delivering compelling consumer experiences across global retail channels. Direct end-to-end development and commercialization of 20+ annual product launches, including innovation, seasonal programs, gift sets, and limited-edition collections.

Senior Packaging Director at Elizabeth Arden

June 1, 2008 - August 1, 2017

Led creative packaging strategy and execution for award-winning fragrance launches across celebrity, designer, and lifestyle brands. Managed packaging programs from concept development through commercialization, including primary packaging, secondary cartons, gifting, and promotional collateral.

Art Director at Liz Clairborne

September 1, 2005 - June 1, 2008

Presented seasonal trends and concepts to executive leadership, and presented creative direction and packaging concepts to executive stakeholders for seasonal collections and brand extensions.

Art Director at MW Studios

May 1, 2000 - August 1, 2005

Developed production-ready packaging assets, presentation comps, and retouched imagery for major beauty and lifestyle brands.