Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Multidisciplinary Brand & AI Designer with a background in branding, creative strategy, and design innovation. I blend creativity, technology, and strategy to build consistent visual identities and drive growth and business impact across teams and platforms. I’m known for cross-functional collaboration, adaptability, and a holistic approach to brand growth—using AI-enhanced workflows and design systems to scale content creation, improve visual coherence, and support acquisition and retention goals.…Multidisciplinary Brand & AI Designer with a background in branding, creative strategy, and design innovation. I blend creativity, technology, and strategy to build consistent visual identities and drive growth and business impact across teams and platforms. I’m known for cross-functional collaboration, adaptability, and a holistic approach to brand growth—using AI-enhanced workflows and design systems to scale content creation, improve visual coherence, and support acquisition and retention goals.

Ximena Herrera

Designer, Brand Designer, Graphic Designer, +4





Multidisciplinary Brand & AI Designer with a background in branding, creative strategy, and design innovation. I blend creativity, technology, and strategy to build consistent visual identities and drive growth and business impact across teams and platforms. I’m known for cross-functional collaboration, adaptability, and a holistic approach to brand growth—using AI-enhanced workflows and design systems to scale content creation, improve visual coherence, and support acquisition and retention goals.…Multidisciplinary Brand & AI Designer with a background in branding, creative strategy, and design innovation. I blend creativity, technology, and strategy to build consistent visual identities and drive growth and business impact across teams and platforms. I’m known for cross-functional collaboration, adaptability, and a holistic approach to brand growth—using AI-enhanced workflows and design systems to scale content creation, improve visual coherence, and support acquisition and retention goals.

Available to hire

Multidisciplinary Brand & AI Designer with a background in branding, creative strategy, and design innovation. I blend creativity, technology, and strategy to build consistent visual identities and drive growth and business impact across teams and platforms.

I’m known for cross-functional collaboration, adaptability, and a holistic approach to brand growth—using AI-enhanced workflows and design systems to scale content creation, improve visual coherence, and support acquisition and retention goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Graphic Designer (Brand & Growth LATAM) at Rappi S.A.S.

January 1, 2021 - January 1, 2022

Designed growth-focused creative campaigns for top restaurant partners across LATAM, improving brand visibility and conversion. Contributed to the visual launch of premium restaurant brands, strengthening Rappi’s brand perception and category presence. Collaborated with agencies and marketing teams to ensure visual consistency across in-app and out-of-app touchpoints. Produced paid-media optimized visual assets for Meta and Google Ads, following best practices and performance metrics.

Brand & AI Designer (Growth & Acquisition) at Modak Makers

January 1, 2019 - Present

Led the visual identity system and brand evolution strategy, ensuring alignment between product design and business objectives. Created AI-enhanced visuals for physical/virtual cards, packaging, and onboarding kits to boost acquisition and retention. Designed 3D and flat mockups consistent with the app design system to improve visual coherence and UX alignment. Implemented AI-driven content workflows using tools such as Midjourney, ChatGPT, Gemini, HeyGen, Sora, and ElevenLabs to scale production across paid media (Google, Meta). Built internal AI agents for design automation to democratize brand aesthetics and increase team efficiency. Directed creative production for organic and paid campaigns using AI experimentation and trend analysis, coordinating cross-department collaboration across design, marketing, and product.

Freelance Creative Designer (Branding & Social Media)

January 1, 2017 - January 1, 2020

Designed visual identities and digital campaigns for diverse industries to improve brand recognition and engagement. Supported clients with content strategy and creative direction tailored to specific audiences and goals.