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Hi, I’m Puti Raysha Hafsyani. I’m a production and marketing leader focused on real estate content, digital advertising, and multi-platform social media. I build scalable content systems that generate leads, accelerate sales cycles, and help cross-border buyers discover ROI-driven opportunities. I translate brand vision into compelling visuals, from concept briefs to execution and performance analysis, with experience across Indonesian and international property markets. I thrive collaborating with agents and sales teams to tell authentic stories that engage diverse audiences.…Hi, I’m Puti Raysha Hafsyani. I’m a production and marketing leader focused on real estate content, digital advertising, and multi-platform social media. I build scalable content systems that generate leads, accelerate sales cycles, and help cross-border buyers discover ROI-driven opportunities. I translate brand vision into compelling visuals, from concept briefs to execution and performance analysis, with experience across Indonesian and international property markets. I thrive collaborating with agents and sales teams to tell authentic stories that engage diverse audiences.

Puti Raysha Hafsyani

Content Producer, Social Media Manager, Content Strategist, +2

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Hi, I’m Puti Raysha Hafsyani. I’m a production and marketing leader focused on real estate content, digital advertising, and multi-platform social media. I build scalable content systems that generate leads, accelerate sales cycles, and help cross-border buyers discover ROI-driven opportunities. I translate brand vision into compelling visuals, from concept briefs to execution and performance analysis, with experience across Indonesian and international property markets. I thrive collaborating with agents and sales teams to tell authentic stories that engage diverse audiences.…Hi, I’m Puti Raysha Hafsyani. I’m a production and marketing leader focused on real estate content, digital advertising, and multi-platform social media. I build scalable content systems that generate leads, accelerate sales cycles, and help cross-border buyers discover ROI-driven opportunities. I translate brand vision into compelling visuals, from concept briefs to execution and performance analysis, with experience across Indonesian and international property markets. I thrive collaborating with agents and sales teams to tell authentic stories that engage diverse audiences.

Available to hire

Hi, I’m Puti Raysha Hafsyani. I’m a production and marketing leader focused on real estate content, digital advertising, and multi-platform social media. I build scalable content systems that generate leads, accelerate sales cycles, and help cross-border buyers discover ROI-driven opportunities.

I translate brand vision into compelling visuals, from concept briefs to execution and performance analysis, with experience across Indonesian and international property markets. I thrive collaborating with agents and sales teams to tell authentic stories that engage diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Head of Production & Social Media Department at Truvitas Realty

December 1, 2023 - May 1, 2026

Directed a production team delivering high-impact content and design assets to drive property sales. Managed 5 social media accounts with tailored content plans and audience strategies, achieving 1M+ views and up to 4% engagement. Owned the full ad campaign lifecycle, driving follower growth and ROI optimization, and streamlined onboarding and cross-functional workflows.

Digital Project Manager at ESP

August 1, 2023 - Present

Led digitalization of the property buying process, coordinating cross-functional teams, designing user journeys, and onboarding flows with a focus on accessibility for older buyers.

Social Media Marketing Specialist / Production & Marketing Specialist at East2West Property

July 1, 2023 - Present

Lead end-to-end content production and marketing strategy targeting Indonesian buyers in the Malaysian property market. Develop and execute marketing strategies, collaborate with agents and sales teams to translate property briefs into compelling visuals, conduct user and market research, and manage content planning and delivery across digital platforms. Produced video scripts and campaign copy, oversaw timelines, and ensured on-brand output across channels.

UX Researcher (Freelance) at Proportion Global

May 1, 2023 - August 1, 2023

Freelance research covering Indonesia healthcare system, infectious disease landscape, and HPV vaccine accessibility; delivered structured findings reports for client use.

UX Developer Intern at Proportion Global

February 1, 2022 - May 1, 2022

Amsterdam-based internship designing and validating user experiences; conducted interviews and developed an automated system to facilitate member interaction and content sharing.