Saghar Tavakoli

Translated complex historical, archaeological, and iconographic material into compelling, accessible digital narratives for contemporary online audiences. Applied visual ethnography and field research methodologies to capture authentic content with cultural depth and relevance. Developed a unique interdisciplinary approach bridging heritage documentation and modern digital storytelling, enabling brands and institutions to communicate cultural value with creative impact.

Planned and executed platform-specific content strategies for local brands, resulting in measurably stronger audience engagement and community growth across Instagram and other key channels. Produced end-to-end content pipelines — from audience research and scripting to mobile video production and post-production — maintaining a consistent, on-brand visual identity. Developed and maintained monthly content calendars with research-backed scripts and visual storyboards tailored to platform algorithms and audience behaviour. Integrated custom AI prompt frameworks (ChatGPT, Midjourney) to accelerate scripting, campaign ideation, and visual concept generation, significantly reducing production turnaround time. Executed advanced mobile post-production workflows, including colour grading, dynamic editing, and cover layout design using CapCut, InShot, and Lightroom Mobile.